202 1 how to play the Dragon Boat Festival is more appropriate?

202 1 Dragon Boat Festival is approaching, and many friends have started a brand-new trip planning. Everyone is looking forward to having fun at the Dragon Boat Festival. However, due to the scattered epidemic situation in various places and the worldwide epidemic situation, it is recommended that you play nearby and try not to run around.

"The Dragon Boat Festival has a three-day holiday this year. Compared with the May 1 long-distance tour, consumers mostly take short-distance tours, and nearly 50% of tourists sign up for Zhou Bianyou within 300 kilometers. " Fang Zeqian, an industry analyst at Ctrip Research Institute, believes that consumers' enthusiasm for traveling has not slowed down. It is estimated that the number of tourists on the Dragon Boat Festival this year will reach 654.38 billion.

The radius of "flying" has shrunk, and the tourist circle has shrunk. The "three-hour" tourism circle has become the first choice for travel, which not only affects the factors such as air tickets and hotels, but also how to make tourists spend money in "three hours" has become a new proposition for cities to stimulate tourism consumption.

The new phenomenon of Dragon Boat Festival travel: Beijing flies to Hangzhou with the lowest 300 yuan, and the ticket price is "big diving"

On June 5th, 20021year, Mr. Liu wanted to book an air ticket from Beijing to Hangzhou during the Dragon Boat Festival. He logged into several travel apps and found that the ticket price was "unimaginably low" compared with the May Day holiday. The lowest discount for economy class was only 1.3, and the ticket amount was very sufficient. "Compared with the May Day holiday, a full-price ticket of around 2,400 yuan is hard to find, and the ticket price for the Dragon Boat Festival holiday is only in 300 yuan.

A number of OTA platform data show that this year's Dragon Boat Festival holiday is mainly based on short trips such as visiting relatives and traveling. However, unlike the May Day full-price tickets sold out early, most of the Dragon Boat Festival routes, including some popular routes, generally have about 50% off tickets, and the ticket sources are sufficient.

According to the booking data of air tickets for the Dragon Boat Festival, the peak passenger flow at domestic civil aviation airports is expected to appear on June 1 1 and June 13, respectively, that is, the day before and the day after the Dragon Boat Festival. The average fare of Dragon Boat Festival is about 30% lower than that of May Day holiday this year, and the average fare is about 670 yuan. Among them, the air ticket on the day before the festival is the most expensive, with an average price of 742.3 yuan. During the Dragon Boat Festival, Beijing, Shanghai, Chengdu, Chongqing, Hangzhou, Kunming and other cities are the most popular domestic routes for civil aviation.

Up to now, the order volume of booking Dragon Boat Festival tickets through Ctrip is the same as that of 20 19, and the average one-way ticket order price is 732 yuan, which is slightly lower than that of 20 19.

At present, the supply of domestic air tickets exceeds demand, which is the most fundamental reason for the "big diving" of air ticket prices during the Dragon Boat Festival holiday. The person in charge of the same journey told the reporter that due to the relatively low demand for long-distance travel during the Dragon Boat Festival holiday, domestic air tickets have generally exceeded demand recently. After the May Day holiday, the approach of the college entrance examination and the senior high school entrance examination in June also squeezed the travel demand of some student travelers, so both the passenger flow and the ticket price declined to some extent.

202 1 the new trend of dragon boat festival travel. Within a tourist radius of 300 kilometers, the supply of train tickets is in short supply, and the quantity and price of accommodation are rising.

Contrary to the decline in passenger flow and price of civil aviation tickets, train tickets are very tight this year. On the first day of the Dragon Boat Festival holiday in June 12, many high-speed train tickets from Beijing to Zhengzhou, Jinan and Wuhan have been robbed.

According to Tongcheng forecast, Chongzuo-Nanning, Beijing-Handan, Shenzhen-Puning, Chengdu-Nanchong, Chongqing-Fengdu, Zhengzhou-Luoyang, Nanchang-Fuzhou, Shanghai-Nanjing, etc. It will be the medium and short-distance high-speed rail line with the largest passenger flow during the Dragon Boat Festival holiday.

Equally popular are hotels and homestays in Zhou Bianyou. According to the "20021Dragon Boat Festival Tourism Trend Report" released by Donkey Mama Travel Network, short and medium distance Zhou Bianyou is still the mainstream of this year's Dragon Boat Festival holiday. Some high-quality resort hotels around first-and second-tier cities can be described as "rising in quantity and price", and the number of consultations and bookings has risen, especially in Shanghai, Hangzhou, Suzhou, Wuxi, Beijing, Chengdu, Chongqing and Huzhou.

Behind one cold and one hot is the influence brought by the change of people's travel mode.

"The Dragon Boat Festival has a three-day holiday this year. Compared with May Day, long-distance travel has cooled down, and consumers mainly focus on short-distance travel. " According to the analysis of the relevant person in charge of Ctrip, the data from Ctrip shows that nearly 50% of tourists have signed up for Zhou Bianyou within 300 kilometers; Over 60% of tourists choose to travel in the province. This also means that the average acceptable travel time for tourists during a three-day holiday is 6 hours, and the "3-hour" travel circle is the choice of most tourists.

Is the attraction of conventional tourism products still there? The radius of "flying" has shrunk, and the tourist circle has shrunk, which has also brought new challenges to various tourist destination cities:

City tour and provincial tour have become the main modes of tourism, and the main source of tourists has changed from "strangers" to "familiar tourists". Is the attraction of conventional tourism products still there? How to make tourists spend all their money in "three hours"?

In fact, through the booking of the Dragon Boat Festival tourism products this year, we can see the new demand of the tourism market. Ctrip compared the order data of 20 19 and 202 1 Dragon Boat Festival holiday, and released the top ten "dark horse" scenic spots in Zhou Bianyou this year. They are Nanjing Maya Beach Water Park (increased by 32 times), Hangzhou Rotten Apple Park (increased by 30 times), Pingxiang Wugong Mountain Scenic Area (increased by 27 times), Nantong Forest Wildlife Park (increased by 15 times), Chaka Salt Lake (increased by 14 times) and Xining Ta 'er Temple (increased by1/.

Judging from the portraits of tourists, tourists are younger, especially among the "post-80 s" customers, nearly 50% are parent-child tours, and the orders for parent-child tours after the 80 s are more than twice that of the post-90 s. At the same time, customized tours and theme tours are more popular than in the same period of 20 19, in which the order volume of customized tours increased by nearly 30% and the order volume of theme tours increased by 365%, becoming new consumption hotspots.

Apart from the quiet rise of Zhou Bianyou, "hotel-style holiday" is another major change for consumers to travel. Choose a resort hotel, take the hotel as the destination for 2-3 days of in-depth travel, and the "hotel-style holiday" mode of eating, living and playing is sought after by people. According to Ctrip data, the number of hotel reservations before and after the Dragon Boat Festival increased by about 30% compared with the same period of 20 19. It is worth mentioning that compared with the May 1 Golden Week, the quality of travel has been upgraded again. The Dragon Boat Festival bookings of high-star hotels accounted for nearly 50%, an increase of nearly 1 0% compared with 40% in May.

Short and intensive holidays, new tourism consumption scenes, younger travel trends and higher requirements for the quality of tourism products have become the mainstream consumption demand of the "three-hour" tourism circle, which is also the key to stimulating tourism consumption in Zhou Bianyou and tourist destination cities in the province.