Annual Plan of Changping District Tourism Bureau

2007 is the "Green Olympics Exhibition Year". The tourism industry in the whole region will closely focus on the propaganda theme put forward by the National Tourism Administration and the goal of building "three preferred areas" and a harmonious and livable new Changping proposed by the district committee and government, earnestly implement the "Eleventh Five-Year Plan" tourism development plan, and strive to complete the tasks entrusted by the Municipal Tourism Administration and the district committee and government with a scientific development concept and a serious and solid work attitude, so as to continuously enhance the status of the tourism industry, increase the total tourism economy and fully implement the Olympic tourism service. In 2007, the income of tourism economy is expected to reach 2.65 billion yuan, an increase of about15% (it is expected to reach 2.3 billion yuan in 2006).

In 2007, the guiding principle of tourism work in the whole region: the work reflects depth, the function is service, the mentality is kept flat, and the heart is connected. The specific working ideas are: around a center (Olympic tourism); Highlight three key points: (1) Give full play to the functional role and comprehensively improve the comprehensive service level; (two) to strengthen industry training, improve the quality of industry talents; (3) Strengthen comprehensive improvement and purify the tourism market environment; Focus on the following seven tasks.

First, strengthen organizational construction and enhance functions and roles.

As the administrative department of tourism in the whole region, the Tourism Bureau undertakes the main functions of supervision and service of the tourism market. Promoting the status of tourism industry, increasing the total tourism economy and building a harmonious tourism environment are the main tasks of the Tourism Bureau in the future. To this end, focus on the following work:

First, strengthen the construction of leading bodies and improve their ability to control the overall situation. Around the overall central work, team members should further strengthen theoretical study, improve theoretical level, and seriously study tourism professional theory in combination with the work in charge, and use theory to guide practical work. It is necessary to further enhance the cohesion of the team, truly unite in one place, and make it form the fighting capacity to control the overall situation.

The second is to strengthen the professional quality training of all staff and improve their ability to handle affairs. We should continue to adhere to the principle that clerks can work for the section chief and the section chief can work for the director. Adhere to the division of responsibilities among all departments, with the responsibility assigned to people, so that all cadres and workers have overall awareness and service awareness, be familiar with the industry situation, understand the industry standards, and serve the enterprise wholeheartedly.

The third is to strengthen investigation and study and improve the ability of pioneering and innovation. We should continue to adhere to the requirement that bureau leaders should go to the grass-roots level to investigate and study for at least 200 days every year, put forward timely and effective rectification measures in view of the problems existing in the development of the industry, and combine the current situation of the industry to carry out the research on the integration of Islamic catering Shili Street in Yangfang and the eastward expansion of Changping with tourism, give play to the role of hot spring industry, develop the tourism of small commodity streets along the Ming Tombs, and write a instructive research report. Serve the healthy and sustainable development of tourism with advanced thinking mode and innovative working ability.

Second, increase publicity and enhance brand awareness.

In 2007, the brand image was promoted around five themes: Excellent Tourist Attractions in China, Ten Most Interesting Places in China, World Cultural Heritage-Ming Tombs, Triathlon Gymnasium in 2008 Olympic Games and Hot Springs in China. Vigorously promote Changping cultural relics tour, hot spring health tour, golf skiing fitness tour, military Expo tour, folk leisure tour, modern agricultural sightseeing tour, Olympic triathlon tour and other seven boutique tourist routes. Make use of various forms to build and promote a strong tourism brand in our region in a wide range and in many fields, and form a tourist highlight and destination in the country and even the world. Focus on the following work:

First, continue to increase the effective promotion of tourism market groups in our region within 500 kilometers around Beijing. From February to March to the end of the year, it is planned to organize tourism enterprises and institutions in our region to carry out effective promotion activities in key tourist cities in Hebei, Shanxi, Tianjin, Inner Mongolia, Shandong, Henan, Shaanxi and other provinces and regions, adopting the mode of combining traditional methods with modern innovative means, and taking advantage of the forms and methods loved by customers such as the Internet to adopt the combination of going out to publicize and inviting in to promote, so as to more effectively promote our tourism products to form selling points in various places. Continue to organize in-depth community publicity activities once a month and visit 30 community neighborhood committees every week to let more citizens know about Changping's tourism resources.

The second is to strengthen international tourism friendly cooperation. At the beginning of the year, it is planned to organize key tourism enterprises to carry out tourism exchange and investigation activities in sister cities such as the United States and Canada to discuss the reception of personnel in sister cities during the Olympic Games. In April, organize a project inspection in South Korea. In July, together with the Ming Tombs Special Zone, we went to Japan to carry out tourism counterpart friendship promotion activities to gradually improve Changping's popularity in the international market.

The third is to take the Travel Expo as an opportunity to carry out promotional activities. It is planned to organize enterprises to participate in China Travel Expo, North Travel Expo and China International Travel Expo held in Suzhou, Jiangsu Province, Hohhot, Inner Mongolia and Kunming, Yunnan Province in April, June and June165438+1October respectively. Actively participate in all kinds of large-scale tourism publicity activities organized by the Municipal Tourism Bureau, and publicize the characteristic tourism products of our region to communities and universities.

Third, strengthen training and enter the Olympic Games with excellent talents, excellent service and running.

2007 is an important year to implement the Olympic Tourism Action Plan. Cultivating tourism professionals, improving the professional quality of all staff and providing quality services for the Olympic tourism service area are our priorities. The basic principle of training is to improve the professional quality of employees as the starting point, focusing on Olympic knowledge, foreign languages, etiquette and service quality. Combine class training, enterprise training and college professional training to improve the professional quality of all kinds of talents in an all-round way. This year, it is planned to hold 29 training courses of various types, with about 2,000 trainees, including 500 people in 10 folk tourism training course and about 19 job skills training, tour guide training, Olympic knowledge training and foreign language training.

First, invite Olympic experts to teach Olympic knowledge in Changping tourism enterprises, take the pulse for key tourist attractions and service reception units, find out the gap between facilities and service reception, and put forward rectification opinions.

Second, cooperate with all kinds of professional training, hold the second Tourism Skills Competition and the third Tourism English Competition, improve the service level and reception capacity, and create a good language environment.

Third, combining the Olympic Games with the reality, organically combine the training of enterprises themselves, the training of bureau-assisted enterprises and the training of bureau training centers, expand the training scope and improve the training effect.

Fourth, standardize the development of folk tourism and build a harmonious new countryside.

Folk tourism is an important part of the tourism industry chain in our region. Standardizing the development of folk tourism and increasing support are related to rural stability, the adjustment of agricultural industrial structure and farmers' prosperity, which is an important task of building a harmonious socialist new countryside. Twenty practical plans were formulated throughout the year, and the main tasks are as follows:

1. Redevelop five folk-custom hotels and three municipal-level folk-custom villages, and give priority to supporting 1-2 folk-custom villages, so as to make them develop in a standardized and large-scale direction and meet the Olympic tourism reception standards.

2. Further strengthen the cultivation of folk tourism professionals. It is necessary to increase the training content on the special skills that farmers want to learn, do and use, so that farmers can truly master the skills of getting rich through employment. In order to improve the management level and service quality of folk villages, 500 folk households were trained throughout the year.

3. Help some folk villages to make medium and long-term development plans, and lay a foundation for the sustainable development of folk villages.

4. Help folk villages to organize and plan all kinds of tourism activities for next spring and autumn and major festivals, expand the publicity influence, and promote the improvement of farmers' income and reception capacity.

5. Cooperate with the District Cultural Committee, the Bureau of Retired Veteran Cadres and the Association for Science and Technology to arrange folk tourism dramas for building a new socialist countryside. Visit the folk villages in the whole area and create a good cultural atmosphere.

Five, strengthen the organization and publicity of tourism activities, improve the visibility of Changping tourism.

2007 is the first year for our region to implement the Olympic Tourism Action Plan, and it is also a crucial year for fully implementing the work of the Olympic Tourism Service Area. To this end, it is necessary to strengthen the organization and publicity of various forms of tourism activities, and vigorously promote the characteristic tourism products, boutique tourism routes and people-oriented service facilities in our region to the international and domestic markets.

1. Further strengthen the cooperation of major domestic media, especially the role of online media in promotion, and make it an effective platform for tourism product promotion and online booking in our region. Give full play to the role of the tourism consortium around Beijing, unite 30 tourism websites in various provinces and cities, and conduct online selection of the best tourist attractions in eight provinces and cities (Beijing, Tianjin, Henan, Hebei, Inner Mongolia, Shandong, Shanxi and Liaoning) to realize the function of resource integration and mutual promotion. Organize various forms of media promotion meetings, briefings and press conferences in a timely manner to expand the scope of Changping tourism promotion.

2. Further strengthen the publicity, organization and planning of tourism activities in the whole region. Around the propaganda theme of "Green Olympic Exhibition Year", we will continue to hold the fourth Xiaotangshan Hot Spring Culture Festival and the second hot spring industry creative seminar and other large-scale tourism activities with characteristics. Give full play to the role of self-driving clubs in our region, deeply explore and develop self-driving tourist routes in our region and other provinces and regions, and promote the development of self-driving tourist activities in our region. Cooperate with the network, extensively collect Changping tourism Logo on the internet, and brainstorm to determine Changping tourism image logo. In the second half of 2007, the Grand Prix of Tourist Souvenirs will be held to promote the development of tourist souvenirs.

3. Further do a good job in the integration of Olympic tourism resources, provide good services for tourism enterprises that have signed contracts with Olympic tourists and are ready to sign contracts, print Chinese and English guidebooks and put them in star-rated hotel rooms to publicize and promote the special tourism products in our region.

4. Further strengthen the propaganda and cooperation of news media in this respect, increase information contributions, and edit the monthly magazine Changping Tourism and Tourism Literature. Edit the gift set of tourism literature, *** 10, and publicize it as a cultural tourism product. Print Chinese and English versions of tourism literature publications and give them to international friends during the Olympic Games.

Six, intensify the rectification of the tourism market, standardize the market and purify the environment.

Standardizing the market and purifying the environment are the important contents of implementing the Olympic tourism action plan, providing a beautiful environment, excellent order and quality service for the Olympic tourism service area.

1. In conjunction with relevant functional departments, intensify efforts to crack down on illegal day trips, take various forms to crack down on illegal business practices in terms of inspection time, place and means, and strictly regulate the order of the tourism market.

2. Further intensify the market rectification, resolutely implement the anti-unfair trading work plan issued by the Municipal Tourism Bureau, and do not trade power and money with any tourism enterprises, especially unfair trading, especially commercial bribery. In the process of law enforcement and service for tourism enterprises, adhere to principles, always maintain integrity, and start from ourselves to purify the tourism market environment.

3. Seriously study, publicize and implement the Five Provisions on the Management of Crowded Places in Beijing, and do a good job in safety inspection and supervision of tourism enterprises. Based on the working principle of "strictness, detail and practicality", we should conscientiously do a good job in signing the safety responsibility book of tourism enterprises in 2007, organize key enterprises to carry out emergency drills in time, and ensure that emergency plans can be launched timely and effectively in emergencies.

4. Strengthen the rectification of tourism order, especially the investigation and punishment of tourist pharmacies and roadside restaurants in temple tourist areas. If violations are found, they shall be dealt with together. We will continue to intensify the investigation and punishment of tourists' complaints, and resolutely investigate and deal with cases with bad means and great influence.

Seven, strengthen the construction of key projects, star rating and supervision, and constantly expand the scale of the industry.

In 2007, it is planned to complete and start three key tourism projects 13, with a total area of 6 10900 square meters and an investment of 2170 million yuan. It is estimated that 4 projects will be completed in the first half of the year, 6 projects will be completed in the second half and 3 projects will be started.

Continue to do a good job in the evaluation of star-rated hotels and A-level scenic spots in the whole region. At the same time, according to the requirements of a green Olympics, we will effectively supervise the overall environment, reception facilities, service quality and safety management, and do a good job in all preparations for Olympic tourism services.

1. There were 7- 10 star-rated hotels in the whole year, including 2 five-star hotels, 2 four-star hotels and 5 1-3 star hotels. It is planned to bring 4-5-star folk hotels in our district into the management of tourist star hotels of the Municipal Bureau. Evaluate 2-5 star-rated restaurants throughout the year.

2. Evaluate 4 A-level scenic spots throughout the year, including 2 3A-level scenic spots and 2 1 2A-level scenic spots.

3, actively carry out the top ten landscape selection activities in tourist areas (spots). According to the work requirements of the Municipal Tourism Bureau, we will focus on rectifying signs, customer service centers, catering departments, toilets, parking lots, ticket offices, etc. in tourist areas (spots), so that our district can achieve excellent results in the city's selection activities.