What is the maturity and development trend of China tourism market?

With the improvement of tourists' income level and demand level, as well as the increase of tourists traveling abroad, people are no longer satisfied with the traditional way of urban tourism, but tend to pursue exciting ways to meet their special needs. The modern tourism market has the trend of market segmentation. Each market segment has its own unique function, which can meet the special needs of a certain type of tourists. Tourism organizers will focus on developing people's tourism needs from a deeper level, and organize distinctive tourism products according to people's age, occupation and hobbies, facing different market segments. Special tourism and theme tourism are becoming more and more popular. In addition to traditional sightseeing, vacation and business tourism, the popular tourism modes at present include: religious tourism, adventure tourism, archaeological tourism, research tourism, honeymoon tourism, shopping tourism, incentive tourism and ethnic customs tourism. Each travel mode can be further subdivided. China National Tourism Administration launched the first batch of 199 14 national special tourism products to the international tourism market in May, further enriching the product types of China tourism. With the increasing demand of international tourists for characteristic tourism, people expect more and more colorful characteristic tourist routes to be launched continuously.

(2) Change from sightseeing tourism to holiday tourism.

According to the survey of Japanese tourists going abroad, in recent years, two-thirds of Japanese tourists who go abroad every year go abroad repeatedly. The United States, Britain, Germany, France and other countries have a high proportion of tourists who go abroad repeatedly. As traveling abroad has become a way of life every year, more and more tourists are not satisfied with long-distance travel between tourist spots. The purpose of tourism has also changed from the traditional broadening of horizons and increasing knowledge to relaxing body and mind and cultivating life interest through tourism. In the future market development, sightseeing will not completely lose the market, but holiday tourism will be more popular in traditional tourist source countries and will gradually replace sightseeing as the main body of international tourism. World tourist resorts such as the Mediterranean Sea and the Caribbean Sea will remain the areas where international tourists are concentrated. In East Asia and the Pacific, Hawaii, Thailand and Indonesia, which are rich in beach resources, will be popular destinations for tourists. Urban tourist destinations that mainly attract business and shopping guests, such as Hongkong, Singapore, Taiwan Province Province and South Korea, will lose some markets in the wave of holiday tourism. By the end of this century, Thailand and Hawaii will replace Hong Kong and Singapore as the first and second largest tourist destinations in East Asia and the Pacific. China's international tourists are mainly tourists, but China is rich in landscape and beach resources. In order to adapt to the development trend of the world tourism market in the future, it is necessary to change the single structure of China's tourism products, develop holiday tourism resources and attract international mainstream tourists.