Reasons for the reform of tourism supply side

1, improve the quality and efficiency of tourism. In the past, due to the shortage of supply side, there were some problems in the development of tourism, such as unbalanced development of tourism resources, single tourism products and low quality of tourism services.

2. Optimize the allocation of tourism resources. China is rich in tourism resources, but due to supply-side problems, the utilization rate of these resources is not high.

3. Adapt to the new normal of tourism development. With the development of social economy and the improvement of people's living standards, tourism has entered a new stage of development.

4. Promote the upgrading of industrial structure and the transformation of economic development mode. The supply-side reform aims to promote the upgrading of industrial structure and the transformation of economic development mode by optimizing the supply-side structure and mechanism. This is also of great significance for promoting the development of tourism, which can promote the transformation and upgrading of tourism and improve the efficiency and quality of tourism.