Traditional Culture Encyclopedia - Tourist attractions - What is a composite tourism product?

What is a composite tourism product?

As one of the first countries in the country to win the title of "Best Tourism City", Chengdu has proposed to strive to receive more than 1 million inbound tourists throughout the year this year and earn US$340 million in foreign exchange from tourism! Starting today, this newspaper will launch a series of reports, interpreting three aspects: accelerating the transformation of tourism products from single to composite, using modern marketing methods to operate tourism products, strengthening tourism promotion and marketing, and creating a software and hardware environment for the development of the tourism industry. Innovation and development of tourism in the construction of the pilot zone.

As the long holiday becomes shorter, how should Chengdu respond to attract tourists from surrounding areas and "lengthen" the tourism GDP? With the Olympic Games coming soon, how should Chengdu make efforts to attract tourists from all over the world and achieve the goal of receiving more than 1 million inbound tourists throughout the year as set out in the "2008 Chengdu Tourism Work Opinions"? Yesterday, reporters learned from the Marketing Department of the Municipal Tourism Bureau that our city will cooperate with internationally renowned institutions to compile and improve Chengdu’s tourism development master plan, accelerate the transformation of tourism products from single to composite, and promote the overall transformation and upgrading of our city’s tourism industry.

The upgraded farmhouse attracts short- and medium-distance tourists

On the evening of May 2, with the afterglow of the early summer sun, citizen Li Lin and his family walked down happily carrying a bamboo basket full of loquats. The tour bus returning from Longquanyi took a taxi home at the entrance of Chengdu Tourism Distribution Center. Similar to the Li Lin family, there are many Chengdu citizens. Due to time constraints, many Chengdu citizens have chosen surrounding tourist attractions as their destinations for short vacations. The reporter later learned from the Chengdu Tourism Distribution Center that in the four days from April 30 to May 3, the station transported more than 80,000 passengers and opened more than 800 additional flights; the peak passenger flow was reached on May 1 , the number of trips was more than 26,000, an increase of 2 times the average daily passenger flow. A glimpse reveals the whole picture. The busyness of the Chengdu Tourism Distribution Center clearly shows Chengdu’s attractiveness to tourists from surrounding cities and even the southwest region.

Zhou Yi, director of the Tourism Culture Department of the Tourism College of Sichuan University, told reporters that Chengdu can provide quite a wealth of tourism products to attract short- and medium-distance tourists who use Chengdu as a source of tourists and radiate from surrounding areas. First, the seasonality is strong, and there are many activities closely related to flowers and fruits, most of which are based on farm entertainment, such as the annual Longquan Peach Blossom Festival and subsequent Peach Tasting Fair, Xinjin Pear Blossom Festival, Pujiang Cherry Festival, etc. Zhou Xiaoding, a national top tour guide and general manager of Sichuan Kanghui International Travel Agency, believes that farmhouse operators should join forces with travel agencies and other channels to professionally plan and package farmhouse tourism products and provide distinctive tourism projects to enhance their presence in surrounding counties. attraction among tourists from the city and neighboring provinces. The reporter learned from the Municipal Tourism Bureau that our city will promote the upgrade of farmhouses this year. The second is the “Ancient Town Series” that Chengdu is currently working on building. Zhou Yi said that many ancient towns in Chengdu have outstanding characteristics, such as the western Sichuan manor culture in Anren Ancient Town in Dayi and the Hakka culture in Luodai Ancient Town in Longquanyi. The third is theme parks, currently Wenjiang’s National Beauty Paradise is the most typical, there are also Intangible Cultural Heritage National Parks, National Defense Park, etc. The fourth is the natural scenery around Chengdu, such as Hongkou Nature Reserve, Longchi, Qingcheng Back Mountain, etc. The fifth is urban tour, which is divided into two categories: urban scenery tour and urban cultural tour.

Mountains, rivers and forests attract domestic tourists

How to capture the attention of tourists from Beijing, Shanghai, Guangzhou, Hong Kong and even Southeast Asia? Chengdu has played the “landscape card”. The "2008 Chengdu Tourism Work Opinions" proposes that "the planning of the Longmen Mountain and Longquan Mountain belt international tourist resorts and related special plans should be done in accordance with international standards and from a high starting point." This year our city will speed up the construction of the first batch of demonstration projects in Longmen Mountain, with the construction of the Southern Silk Road Great Relics Reserve as a symbol, and create a "Southern Silk Road" brand in Qionglai City; with the construction of a giant panda wild release park and ecological museum as a symbol, Create the "Chinese Panda World" brand in Dujiangyan City; build the "Chinese Daoyuan" brand in Dayi County with the construction of the Taoyuan Holy City in Heming Mountain as the symbol; build the Liuliba International Convention and Exhibition and International Mountain Sports Resort Demonstration Zone as the symbol, Create the "Shushan Forum" brand in Chongzhou City; create the "Longmen Mountain Bicycle Cross-Country Race" brand in the Longmen Mountain Region.

Zhou Yi analyzed that for tourists from Beijing, Shanghai, Guangzhou, Hong Kong and Southeast Asia, the focus should obviously not be on Chengdu’s modernity, but should give full play to Chengdu’s advantages in mountains and rivers and promote “big mountains”. The big brand tourist attraction "Big Waters and Big Forests" attracts tourists from Beijing, Shanghai, Guangzhou and other places where landscapes are rare with the natural scenery rippling among the mountains and rivers.

Launch high-quality routes to expand overseas markets

“Strive to receive more than 1 million inbound tourists throughout the year, a year-on-year increase of more than 30%; tourism foreign exchange revenue is 340 million US dollars, a year-on-year increase of 30% %." This goal ranks first among Chengdu's 2008 tourism goals.

The reporter learned from the Municipal Tourism Bureau that in 2008 our city will be oriented towards overseas markets and create different types of tourism products based on tourists’ interests and hobbies. Launched "World Heritage" tour, "Giant Panda Ecology" tour, "Shangri-La" tour, "Ancient Shu Culture" and Three Kingdoms Culture tours, "Western China" and rural tours and other high-quality tour routes.

“Overseas tourists also have different tastes.” Zhou Yi told reporters that tourists from Confucian cultural circles such as Japan and South Korea are particularly interested in the theme of “Three Kingdoms Culture”, so “Three Kingdoms” "Cultural Tour" should be aimed at Japanese and Korean tourists.

In the minds of European and American tourists, China is an ancient civilization with a thousand-year history. What they want to see is the ancient civilization that cannot be seen in their own country, so the display of ancient Shu civilizations such as Sanxingdui and Jinsha ruins is most appealing to them. At the same time, tourists from Europe and the United States are more mature travelers. In addition to "seeing" during their travels, they also hope to integrate into local leisure life, "sitting on the street drinking tea, coffee or wine, and quietly enjoying foreign countries." The atmosphere." Zhou Yi said that this is the reason why foreigners gather together in Jinli bars.

He believes that the upcoming Kuanzhai Alley will provide a good place for overseas tourists at the "leisure" level