How to control the phenomenon of zero-degree tour fare in tourism

The so-called zero-negative tour fee means that the travel agency only charges the cost price when receiving the travel teams of foreign tour groups, and does not make money, even lower than the cost price. The essence of "zero negative tour fee" is to deceive tourists and make illegal profits.

Measures to control the phenomenon of "zero negative tour fee" in tourism are as follows:

1, further improve and perfect the corresponding laws and regulations.

The Travel Agency Regulations was promulgated in May 2009. However, once there are illegal acts or disputes in the process of tourism, there is no corresponding tourism law in China to deal with them, and they must be solved through contract law, consumer rights protection law and other corresponding laws. In the actual implementation process, these laws often fail to give an accurate explanation or play a good mediation role in line with the characteristics of tourism. For example, if tourists buy goods with high quality and low price, according to the current relevant laws in China, they can only investigate the responsibility of the operators, but it is difficult for the organizers' travel agencies to judge. If there is a law that conforms to the specific conditions of the tourism industry to clearly stipulate the rights and obligations of tourists, travel agencies and related tourism units or individuals, it will control the phenomenon of "zero-negative group fees" in the tourism industry more quickly and effectively.

2. Strengthen the management and innovation of the tax and fee system of tourism enterprises.

The lax management of tax and fee systems such as tourism shopping and lack of innovation are also important factors for the phenomenon of "zero negative tour fee" in tourism. There are too many loopholes in the transactions between travel agencies or tour guides and tourism shopping and other related industries, such as "kickback" in "black-box operation". If we can regulate the transactions between travel agencies, tour guides and related tourism enterprises in the form of reasonable commissions, and stipulate the rights and responsibilities of such transactions in the form of taxes or fees, not only will we not engage in "black-box operation".

3. Improve the management and guarantee system of tour guides.

On the issue of "zero negative tour fee", due to the unique identity of tour guides, this role group can be said to be the main executor of "zero negative tour fee", but there are active and passive points. It is necessary to improve the security system of tour guides, improve the salary, insurance and other corresponding welfare benefits of tour guides through corresponding systems, improve the impetuous and quick success ideas of tour guides in China due to low basic salary and uneven off-season income, and prevent tour guides from becoming "tools" for travel agencies to achieve vicious competition of "zero-negative tour fees". For example, according to the idea of canceling the current tour guide service company to manage the tour guide system and returning the tour guide to the tourism enterprise, a comprehensive reform pilot will be carried out. Tourism enterprises here mainly refer to travel agencies, but not limited to travel agencies. The industry should actively explore a new tour guide management model that is beneficial to tour guide management and can promote tour guide employment. For example, the establishment of a tour guide firm modeled after a law firm, organized by tour guides themselves, registered by the industrial and commercial departments, the implementation of enterprise management and fee-based tour guide system, and giving them the authority to accept and appoint tour guides can greatly promote the formation of the individual tour guide market and the employment of tour guides.

4. Promote brand building of travel agencies.

Establish a rating system for travel agencies, so that the high-priced products of well-run and reliable travel agencies can be widely recognized by the society and change the immature concept of ordinary tourists blindly choosing travel agencies at low prices. It is suggested that the publicity and indoctrination of tourists' tourism knowledge should be strengthened through the internet, newspapers, television and lectures, so that guests can clearly understand the harm of low-priced teams and enhance their consciousness of resisting low-priced teams; It is suggested to establish a travel agency credit system that combines enterprise commitment, public opinion propaganda, tourist supervision and online publicity, and incorporate the content of credit management into the annual review and rating of enterprises; Tourism authorities can also promote the brand building of excellent travel agencies by selecting the activities of honest travel agencies with great fanfare, and form an atmosphere of "honesty benefits and dishonesty is punished".