Is the scenic spot also facing the dilemma of bankruptcy? Even 4A and 5A scenic spots are no exception. What happened?

The epidemic situation makes people who don't like sports more eager to get close to nature. Relax through tourism and other means, but there are still many scenic spots that go bankrupt in the epidemic.

1, Longtan Grand Canyon

It is listed as the "most beautiful grand canyon" by UNESCO, with high mountains and high waters.

When the scenic spot was built, it was a private investment. During the construction, it was built slowly by borrowing, but after it was built, the loan was never paid off.

Even if many tourists come because of the beautiful scenery of the Central Plains, the maintenance and management costs of scenic spots will rise. Without the support of the government, the operators managed to ensure their operations by hosting everywhere, but eventually declared bankruptcy with a debt of 350 million.

2. The investment of Chongqing Longmen Array is 65.438+06 billion yuan, and the debt after 65.438+00 years is 970 million yuan.

A scenic spot with huge cost in China was built into a 5A standard theme park in 2009, and won the title of national 4A level scenic spot in the opening year. However, it was delisted on 20 16 because it did not meet the 4A standard. During the period of suspension of business and rectification, in order to shorten the rectification time, a large number of private investment directions began. Unexpectedly, the interest rate was too high, snowballing to 970 million, so I had no choice but to file for bankruptcy.

3. Yesanpo Scenic Spot is the first "5A-level scenic spot" that went bankrupt since the epidemic.

Yesanpo Scenic Area relies on its rich tourism resources. In 2004, Yesanpo became a national 4A scenic spot, and was approved as a national 5A scenic spot by the National Tourism Administration at the end of 20 10. Later, due to the excessive investment in infrastructure construction, the construction funds mainly relied on loans from banks and financial leasing companies, and the financial liabilities were more than 700 million yuan. Secondly, most of the company's assets are basic service facilities. In 2022, due to the COVID-19 epidemic, the losses were even more serious. The operators of Yesanpo Scenic Area are no longer happy and face the dilemma of bankruptcy and reorganization.

As a well-known scenic spot in China, especially 4A and 5A scenic spots, why is there such a continuous bankruptcy and reorganization?

Single income

At present, the income model of most scenic spots in China is very single. There is basically no other source of income except tickets. However, in order to increase profits, some scenic spots have repeatedly raised ticket prices. As a result, many tourists eventually stopped coming here because of the price increase of tickets, so there are fewer and fewer tourists and their income is getting lower and lower.

For many people, traveling is for experience. If the tickets are too high, consumers will pay, and eventually consumers will give up. Therefore, if the scenic spot wants to last for a long time, it is obviously impossible to rely solely on ticket revenue.

Blind expansion

In addition, some scenic spots begin to expand blindly as long as there are people. Under the interest of money, many projects that should not exist have been launched. Although the income level of the national economy is constantly improving, more and more people choose to travel on holidays on weekdays, but in order to enhance market competitiveness, blind expansion of scenic spots often falls into development difficulties because of poor consideration.

Therefore, if the scenic spot wants to develop for a long time, besides relying on the ticket income, it also needs to find ways to increase the income of shopping, life, entertainment and other aspects, thus increasing the income quota of the scenic spot.