Tourism website demand analysis?

Information content In the United States, no matter what type of travel website, its information content generally involves the following aspects: scenic spots, restaurants, tourist routes and other information.

Tourism common sense, tourism precautions, tourism news, currency exchange, tourism destination weather, environment, humanities and other information and tourism impressions.

Information on tourism-related products and services, as well as various offers and discounts.

Search and book airline, hotel and car rental services.

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Service function From the service function, the service functions of different tourism websites include: the collection, dissemination and exchange of tourism information.

Retrieval and navigation of tourism information

Online sales of tourism products and services, including ticketing, hotels, restaurants, cars, tour groups, etc.

Personalized customized service has become an essential function of travel websites, especially online booking service websites.

Expedis, PreviewTravel, Travelocity and other websites all have this function.

At present, the specific practices of various websites are similar. Usually, visitors define an account (user name and password), then log in, and then the website will provide some functional options similar to the following: basic customer information, such as name, phone number, email address, passport/visa information, etc.

Credit card information: such as card number, expiration date, card type, etc.

Tourism demand: for example, when do users want to start traveling most; Which airline and flight do you want to take, and the number of frequent flights; What kind of car do you like to rent best? Which hotel do you want to stay in most?

This information reflects the selection criteria of tourist routes. After the server stores this information, it will help customers find relevant service information according to this information, which can be modified and deleted at any time.

Change account password: a reminder when you forget your password

To sum up, the functions of this customized service mainly include: it can avoid filling in the same information repeatedly during the booking process and improve the booking efficiency.

Accumulate customers' consumption (such as flight distance) as the basis for promotion and reward.

Push the tourism information more pertinently, especially when the customer does not find a satisfactory solution, he can entrust the server to monitor and track it, and remind the customer by email in time if there is information that meets the standard.

According to the selected destination, provide local weather, cultural environment, tourism characteristics and currency exchange information.

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Profit Links Different types of tourism websites have different profit-making links, which can be summarized as follows: the website has a large amount of information and high quality of information, and it can obtain a high visit rate, thus attracting online advertisements.

This is the basic idea for general information websites to realize revenue.

Provide online trading function and gain benefits from it.

At present, the products and services sold online mainly include air tickets, hotel reservations, group tours and tourism projects.

Provide online exhibition services for tourism service units and charge service fees.

Like many community websites, many travel websites rely on sponsors and partners to make money.

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Website promotion According to the characteristics of tourist websites, there are several ways to promote tourist websites: register websites in integrated navigation stations and search engines.

Set icon advertising links on related websites.

In view of the wide distribution of tourism consumers, tourism advertisements of a tourism website can actually spread in various fields. For example, the advertisement of hot spring website can be placed on the website of beauty salon, and the advertisement of business travel reservation service can be placed on talent network.

The key is to choose according to the characteristics of the audience. Crossing each other is the basic idea and the characteristics of tourism website advertisements. Links between tourism websites that can complement each other in service functions are also a good way to promote websites.

Exclusive cooperation with navigation stations or search engines with high access rate, and integration of scheduled services into navigation stations or search engines.

Attract and maintain audiences through e-mail publications and online customization services.

Looking at the business model of American tourism industry websites, we should pay attention to the following points: 1. Quality and quantity of information. When browsing heavyweight websites such as Expedia, Travelocity, Previewtravel, ITN and AmericanAirline, users can get the impression that tourism resources and related information are not only huge, accurate, timely, but also well organized.

2. For personalized customized services for tourists, there are many factors that need to be considered in a trip, including the tourism characteristics, customs and safety of the destination, as well as transportation, currency, time and budget.

Customized service faces the different needs of each consumer, so it should be able to provide more comprehensive reference information and combination dynamically and relatively accurately according to different needs.

The designer of the website should comprehensively collect, refine and integrate the demand characteristics of different consumers, subdivide the information in advance and store it in the database for the audience to retrieve.

Because there are many aspects involved, the data relationship is very complicated when establishing the database, and the task of system analysis and planning in the early stage is very heavy

From the website we visited, we can see that many details have been carefully considered, and even unexpected ones have been thought of for you, from which users can learn a lot of skills and knowledge.

3. The stage of brand competition, such as customer service quality, marketing link quality, advertising and image building, is to establish the credibility and reputation of service.

From the case study of websites, we can find that many transactions are generated by repeat customers, which shows that the credibility and reputation of these websites are high, and the power of brands plays a decisive role.

4. The number of visits is the foundation and key, which seems to be true for any website, but especially for travel websites.

Any transaction must be based on a certain number of consumer groups, that is, only a certain proportion of visitors in the consumer groups will become trading customers.

Therefore, the larger the base of consumer groups, the greater the transaction volume should be.

This is why travel booking websites should pursue visits, spend huge sums of money to buy out the travel services of big portals, form close strategic partners, use brands to cooperate with related websites, expand the market, and effectively link with related websites.

The key of travel booking service is the huge potential of preferential travel market, which also attracts a large number of companies to enter this market for gold.

In the fierce competition, besides service quality and tourism characteristics, price is the most important factor.

Therefore, there are various ways to discount air tickets, and hotels float prices according to the degree of decline, all of which are products of competition, and their purpose is nothing more than attracting consumers.

With the online real-time booking system, the dissemination of preferential information is accelerated and the audience coverage is increased.

In this way, capturing this kind of information in real time and making it the main factor to attract the audience has become the basic reason for the online sales market of tourism.

Not only that, the website's ability to collect information and high real-time interaction also make the website more attractive.