Understanding of Introduction to Tourism

"Introduction to Tourism" is a professional basic course for undergraduates majoring in tourism management.

1. The status of Introduction to Tourism

"Introduction to Tourism" is a professional basic course at the undergraduate level of tourism management major. It is a professional basic course, professional required course, and degree course. It has the following features: Open up the important position of other professional courses.

2. Contents of Introduction to Tourism

"Introduction to Tourism" mainly teaches tourism activities and the subject (tourists), object (tourism resources) and media (tourism industry) of tourism activities ) and other related knowledge, comprehensively and systematically elaborate on the relationship between tourism activities and social development, as well as various relationships and phenomena caused by tourism activities.

"Introduction to Tourism"*** has the historical development of tourism activities, understanding of tourism activities, tourists, tourism resources, tourism industry, main operating departments in the tourism industry, tourism organizations, tourism market, tourism Influence Chapter Eight.

The general teaching version is "Introduction to Tourism", edited by Li Tianyuan (Nankai University Press. 7th Edition, 2014). Reference books include "Introduction to Tourism" by Tian Li (Nankai University Press. 1st Edition in 2006), "General Theory of Tourism" (Liwei Science Press. 1st Edition in 2006) and "Basic Tourism" by Xie Yanjun (China Tourism Publishing House. 2004 1st edition).

3. The role of Introduction to Tourism

The role of "Introduction to Tourism" is to enable students to master the basic categories, basic principles and perspectives of tourism and gain a preliminary understanding of the basics of tourism. The elements and their operation processes lay a good theoretical foundation for learning professional courses.

At the same time, it enables students to receive preliminary creative thinking and ability training, which plays a basic guiding role in the curriculum system of cultivating creative talents.

Professional courses and employment in tourism management

1. Professional courses

Basic professional courses: Fundamentals of Management, Introduction to Tourism, Tourism Policies and Regulations, Tourism Professional etiquette, tourism history and culture, Chinese tourism geography, tourist source and destination profiles, and tourism consumer behavior.

Professional core courses: travel agency operation and management, scenic spot service and management, hotel operation and management, tourism e-commerce, tourism planning theory and practice, tourism new media marketing, tourism service quality management, customer relationship management.

2. Employment

The job market in the tourism industry is very rich. Tourism companies, hotels, restaurants, tourist attractions, etc. all need professional talents. Tourism graduates can also find jobs in government agencies, non-profit organizations, educational institutions, and more. ?

For example, they can become travel planners, travel consultants, tour guides, travel activity planners, hotel managers, travel sales representatives, etc. Due to the special nature of the tourism industry, tourism graduates can also choose to start their own business and start a travel company or travel consulting company to realize their career dreams.