What should you pay attention to when choosing a tourism marketing company? Judge good travel

I would like to recommend a company to you: Xiong Daxun Tourism Marketing Company No. 1: Ordinary tourism marketing companies: mediocre ideas, plagiarism from each other, slow planning, slow growth of customer sources, and planning is just a bunch of materials. Xiong Daxun Tourism Marketing Company: Strong original plans, each plan is an industry model, and the number of tourists has tripled in half a year! 2. Customer evaluation: General tourism marketing company: The concept does not surpass the customer. This plan is basically formulated under the guidance of the customer. Xiong Daxun Tourism Marketing Company: Four groups of customers receive positive reviews every time, forming the best reputation in the industry! 3. General tourism marketing companies: The boss talks business with professors, and employees do business with students, resulting in naive and mediocre plans. Xiong Daxun Travel Planning Company: Xiong Daxun personally leads the inspection team and participates in the entire planning process to ensure that every travel planning plan becomes a classic! 4. Ordinary tourism marketing companies: Find customers by yourself. Xiong Daxun Tourism Marketing Company: Customers come to you on their own initiative! 5. General tourism marketing companies: Xiong Daxun Tourism Marketing Company has no tourism planning monograph: three best-selling books in the industry, which have become the industry's "Bible" for industry insiders! 6. General tourism marketing companies: The plan is not fully disclosed, it is bland and no one talks about it. Xiong Daxun Tourism Marketing Company: The plan is made public, and the industry is rushing to reprint it! Seventh, general marketing companies: they often have to make countless travel plans. Xiong Daxun Tourism Marketing Company: One salary = breakthrough! Eighth, general tourism marketing companies: planning, hanging on the wall; planning, planning, hanging every year. Xiong Daxun Tourism Marketing Co., Ltd.: In one fell swoop, the city’s popularity increased, investment promotion achieved breakthroughs, urban land prices doubled, and the creativity of urban landmarks was highlighted.

What are the B2B platforms in the tourism industry? What are the development prospects?

Refer to the "In-depth Research Report on Business Model Innovation and Investment Opportunities in China's Internet Tourism Industry" released by the Qianzhan Industry Research Institute. In 2015, the tourism category B investment market ushered in a boom. Online travel platform Spider Travel, e-ticket B2B platform Ticket Manager, travel B2B operation service platform Zhimayou, etc. have all received large amounts of financing. There are even rumors that Tuniu B2B platform Fluffy Wind and Tongcheng B2B platform Travel Warehouse will also be launched, and the B2B market will be more lively. Although the 2C market in the tourism field still has great potential, as the 2C market is led by Ctrip, the overall situation of where to go and how to go has been determined. Many start-up companies are eyeing the 2B field, aiming to improve transaction efficiency and ensure supply chain management. Waiting for entrepreneurial opportunities. This revalued B2B market has also become a battleground for military strategists. There is a saying that when the B2B platform in the travel industry was first born, it inadvertently met the needs of offline travel agencies and dealers. Now, the era of online travel has arrived. With the re-injection of capital, the travel B2B platform is ushering in a second take-off. There are many studies on the B2B market in the industry. Toby.com once commented on China's B2B market: This is the best of times and the worst of times. I think this also applies to the current B2B market. The best era ushered in the best era for the industry because this was the era when the market needed it most. It is also the best time for the tourism B2B platform to broaden its market and expand its platform. In fact, the b2b tourism market has always been controversial. The early B2B platform only stayed in the state of information transmission. It only added a channel for enterprises to obtain information, and did not really play the role of aggregating suppliers and dealers. Earlier, the market showed a rough state. Especially the B2B hotel business in tourism, because the B-end market of the traditional hotel industry is less online. The transaction and booking processes of a large number of B-end users such as travel agencies, exhibition companies and hotels are still limited to traditional methods of phone calls and social interactions. More hotels just rely on middlemen such as wholesalers and private room dealers to make up for their limited sales coverage. The existence of middlemen not only reduces the profit margins of hotels, but also creates many problems such as confusion in the price system of hotel channels. At present, Ctrip has captured Crocodile in the market and is focusing on developing hotel business. Dianping and Meituan hotel business have also become its main businesses. And there is a huge market for merchants. In order to obtain hotel resources and directly operate hotels, online travel companies headed by Ctrip still rely on a large number of local promotions for operations, which has long been inefficient. Therefore, the recently active B2B platforms have focused on this intermediary market, such as the financing spider travel network, in order to improve the efficiency of hotel sales and solve the problem of hotel vacancies. Spider.com CEO Li Shengnan said that in the past, the online work of start-up companies was concentrated on the C-side individual user market, but the B-side market was more or less ignored. In fact, the hotel market covered by Pan-OTA accounts for less than 10% of the overall market, and the market share of hotels on the B-side is not lower than that of individual users. In the era of great integration, for the tourism industry, the B2B platform is an efficiency amplifier for the operation of the tourism economy, breaking the closed end of information asymmetry between supply and distribution, and can solve the pressure of dynamic management and distribution. Let resources be used effectively. Moreover, grasping market demand is the best way out for B2B, and it is also the best time for the tourism B2B market to get rid of roughness and optimize segmentation. It was also the worst of times, as Dickens said in A Tale of Two Cities: It was the best of times, it was the worst of times; it was the epoch of wisdom and foolishness; it was the epoch of faith and doubt; it was the epoch of faith and doubt; A season of light, but also a season of darkness.

The reason why now is the worst time, the dark season, is because currently neither hotels nor OTAs are willing to intervene in transactions, and they are more inclined to disintermediate. Ctrip has stated that it hopes to achieve 90% self-signing in hotels in the future. Guo Fansheng, the former CEO of Huicong.com, even bluntly said: B2B industry websites are like flies lying on the glass, with bright future but no future. This famous saying shocked the Indus River

B2B encounters in the information transmission stage The biggest problem is that both parties can directly obtain strong connections after using the platform and get rid of their dependence on the platform. Global Travel Service commentator Zhang Li believes that B2B needs to understand why buyers and sellers come to this platform. If you don’t answer this question, B2B will never have a future. Secondly, it is the current way of burning money to develop the market. Whether it is B2B, b2c or o2o, we do not need to repeatedly emphasize the disadvantages of the money-burning model. Most players in the industry have begun to consider switching from burning money to a more ecological user acquisition model. The end result of making profits is getting rid of others. Moreover, the tourism industry is a typical industry with abundant cash flow and low gross profit margin. As a B2B platform with a single profit model, it only charges commissions, advertising fees, value-added service fees, etc. Therefore, its ability to resist risks is not strong. Investors will not be tempted by B2B companies that have not found a profit model. Without the support of capital, the development of the platform can only be a bubble. Although it has ushered in the best of times, the B2B platform for online travel is not an aerobic operation model. The money-burning model is not only a vicious cycle in one field, but has become prevalent in the entire industry. As part of the industry, although we cannot control industry trends, if we want to get rid of the dark season when suppliers and dealers join forces, the online travel B2B platform must be optimized to truly provide value to both parties.