The main business of China light industry publishing house

At present, China Light Industry Press has formed a periodical group consisting of advantageous periodicals such as Ruili, urban housewives and Pet World. "Ruili" series of periodicals is dominated by periodical publishing. At the same time, it carries out publishing operations of Internet, books, wireless mobile media and other businesses, as well as advertising, model brokerage and e-commerce. It adheres to the brand characteristics of "practical fashion" and takes "media integration and brand extension" as its development strategy, and successfully practices the interactive integration of print media and electronic media. Ruili was recognized as a well-known trademark in China.

Ruili magazine takes "beautiful design and life design" as its brand tenet, which is loved by the majority of female readers and has great brand influence in society and periodical publishing market. Urban housewives is a fashionable reading aimed at the exquisite lifestyle of urban mature women. The magazine aims to share the wisdom of life, show the art of life, provide considerate and comprehensive practical solutions, and let mature women establish a balance in family, career, emotion and self, and have a confident and happy life; The pet world insists on providing authoritative pet information for pet lovers in various forms such as topics, emotions, consumption and interaction.

As one of the first 50 publishing houses with online publishing rights in China, China Light Industry Publishing House has established many new online media such as Ruili Women's Network, Modern People's Health Food Network and urban housewives Network. Ruili Women's Network was awarded the "Best Marketing Creative Award" at the China Internet Conference in 2006. So far, Ruili's electronic product line has included wireless products, electronic magazines, Ruili Women's Network and other service platforms.

magazine

Ruili is a series of famous magazines sponsored by China Light Industry Press and published by Beijing Ruili Magazine. Ruili takes beautiful design and life design as its publishing purpose, every stage of women's life as its publishing concept, and practical fashion as its editing policy. Since the establishment of 1995, Ruili has pioneered the practice of China fashion magazines with its rich information, strong practicability and exquisite pictures, and won the favor of women in China. Among them, Ruili Yimei and Ruili Yiren Fashion have been ranked first and second in national fashion magazines for many years.

Representative journals: Ruili Fashion Beauty, Ruili Yiren Fashion, Ruili Fashion Pioneer, Ruili Home Design, urban housewives, Modern Clothing, Home Appliances Vision.

book

Life books are the main features of book publishing in China Light Industry Press. Under the guidance of the publishing concept of "for a better life in the new century", China Light Industry Publishing House has published a large number of books on food, health, clothing and beauty, home decoration, leisure life, parenting, etc., which are deeply loved by readers and close to life, and their market share is among the best. Ruili, Modern People's Cookbook, Daily Diet, Eating in China, Chef's Learning, Encyclopedia of Family Health Care, The Road to Health, The Book of Charm, On the Road, and Chinese Jieyi have become brand books. In recent years, while paying attention to the localization of book content, China Light Industry Publishing House has also actively introduced a large number of excellent copyright resources of international best-selling life books and established good copyright cooperation relations with some internationally renowned publishing companies.

Dazhong gourmet

Popular food books are the main components and features of life books published by China Light Industry Press, mainly including recipes, cooking knowledge, cooking techniques, etc., especially the "Volkswagen" brand is unique in the domestic food market. In recent years, the series of Modern People's Cookbook, Daily Diet, Eating in China and Chef's Learning Skills (with CDs) have been published one after another. Popular Recipe has been very popular since it was published in 1973. It has been reprinted dozens of times, and millions of copies have been issued, creating a precedent for cookbooks. After revision, this book is still loved by readers.

Healthy life

This kind of books mainly include health care, body shaping, disease prevention and so on. Among them, The Road to Health is a series of books published in cooperation with CCTV. This series is based on the content of CCTV's program of the same name, which brings together the essence of TV programs and is very knowledgeable, targeted and practical. Family Health Encyclopedia series has concise words, practical contents and vivid forms. Once it was launched, it was warmly welcomed by readers and was rated as an excellent best seller in China.

"atypical pneumonia is not terrible" is a practical disease prevention book published by China Light Industry Press in the process of fighting SARS in China in 2003. The book took only five days from planning to listing. Once published, it attracted the attention of the world and the praise of the people. It has become a scientific knowledge weapon for the masses and medical personnel to fight against SARS, and is known as "the first book to fight against SARS". It has been widely concerned and respected by news media and publishing units at home and abroad, and won an international reputation for the country. Shortly after the publication of SARS, it was bought out by Japanese, Hongkong and Taiwan Province publishing companies in the form of copyright introduction. The book was awarded the "Special Award of the Sixth National Book Award" by the General Administration of Press and Publication.

Clothing beauty

This kind of books mainly include fashion clothes, beauty makeup, life weaving and so on. Among them, "Ruili" series of short books absorbed the essence of "Ruili" periodical, reorganized and creatively processed the content, and formed the most popular brand in pocket books-Ruili Book. Ruili books have successfully realized the secondary utilization of "Ruili" resources in the form of unique book media. The characteristics of Ruili book: functionality and skill reflect practicality; Reflect fashion with seasonality and trend sense; It is convenient for readers with unique framing and careful editing.

Ruili series was published in 2000, and quickly won the market with its unique 32-format binding and exquisite and practical theme content. At present, more than 10 series and 100 varieties have been published, covering all aspects of modern women's life, such as clothing, beauty and skin care, and home storage. Through comprehensive and meticulous service, Ruili series of short books have won more and more readers and become essential reference books for their exquisite design and life design.

Leisure life

This kind of books mainly include fun crafts, travel, pets and so on. Among them, the circulation of tourism books is among the best. Among them, Self-help Travel China 2003 selected the latest fashions and famous scenic spots that are most suitable for self-help travel in China, and gave practical information and expert advice on food, accommodation, entertainment and travel purchase. It is an intimate handbook for self-help travelers, and the information in the book is guaranteed to be up-to-date, detailed, true and effective. This is a reliable reference book for self-help travelers. "On the Road" self-help tour guide series starts from the reality of self-help tourists, enjoys the experience of self-help travel, and helps self-help tourists travel more smoothly with accurate information.

Sci-tech books are an important part and another main feature of the book structure of China Light Industry Press. In recent years, the market share of science and technology books on food and bioengineering, art design, clothing technology and light chemical industry has been in the forefront, providing excellent science and technology books for scientific research, production and teaching in related industries, and achieving good social and economic benefits. In particular, food science and technology books enjoy a high reputation in China with "the latest content, the best quality and the most complete variety" and have established an excellent brand image.

Food science and technology

This kind of books mainly includes the basic theory, high and new technology, technological formula and applied technology of food industry. China Light Industry Publishing House has always been at the forefront of the industry development, with brand advantages, resource advantages, author advantages, editing advantages and channel advantages, and has a good copyright cooperation relationship with European and American food science and technology book publishing companies. In recent years, China Light Industry Publishing House has introduced a large number of international food science and technology books, reflecting the latest trend of international food science and technology development. China Tea Dictionary, American Food Science and Technology Series, Bailey: Oil Chemistry and Technology, HACCP Principle and Implementation, and FDA Food Regulations (200 1 Edition) became the representatives of food science and technology books of China Light Industry Press.

China Tea Dictionary was compiled by Tea Research Institute of Chinese Academy of Agricultural Sciences and China Light Industry Press, which lasted for ten years. This dictionary is a large-scale reference book for multi-disciplinary knowledge. It is a professional dictionary spanning natural science, social science, knowledge system and complete categories. It is supported by the National Key Books during the Eighth Five-Year Plan and the National Science and Technology Academic Works Publishing Fund. It won the nomination prize of the 5th National Book Award and the first prize of the 4th National Dictionary Award, and was praised as another masterpiece of tea science by Cha Sheng of China after Lu Yu's Tea Classic.

Principles of Regional Economics is one of the series of "Regional Economics" published by China Light Industry Press, edited by Professor Zhang Dunfu, director of the Institute of Regional Economics of China Renmin University and director of the Institute of Soft Science. This book focuses on the combination of China's national conditions, the integrity of the system, and the combination of theory and practice, which has condensed many authors' years of study and research results. It is a new textbook of regional economics. It can not only provide reference for peer experts and scholars to conduct in-depth discipline research, but also provide theoretical basis and case reference for the development of the western region. It is a rare practical economic reference book. Won the Selected Works Award of the Eighth "Five-One Project" in Publicity Department of the Communist Party of China.

Art design

The art design books published by China Light Industry Press cover graphic design, industrial design, interior design, architectural design, decorative design, advertising design, image design, folk art and so on. Among them, the series "China Traditional Patterns" excavated the treasure house of traditional folk art in China, and was scientifically and systematically sorted out by art experts, which is a systematic reference database for art design majors. Including Chinese characters, plants, animals, classical furniture, folk gods, architectural patterns, ladies' patterns, dragon patterns, Chinese zodiac patterns, phoenix patterns, bird patterns, lace patterns, Buddhist art, etc. China Dunhuang Costume Patterns is a compilation of costume patterns in Dunhuang murals, which is copied and sorted out in chronological order. The book is rich in color and well-made. It is not only a necessary reference book for professionals, but also a masterpiece worthy of collection.

The educational books published by China Light Industry Press mainly include professional textbooks, basic education, psychological education, children's education and so on. Especially in food science and technology teaching materials, cooking teaching materials, light chemical teaching materials, basic education, psychological education, etc., China Light Industry Publishing House has formed its own publishing characteristics and established a brand image in readers' minds by relying on its strong publishing resources and combining with many related professional colleges. Some books have also been selected as excellent books by national and provincial ministries and commissions, which have achieved good social and economic benefits.

Teaching materials for food specialty

Through decades of accumulation, China Light Industry Publishing House has a first-class team of authors and excellent food professional editors composed of top experts and professors in China. The published food science and technology textbooks are among the best in domestic related publishing houses in terms of publishing scale and variety, and publishing quality and quantity. The published textbooks of food science and technology mainly include: food science and engineering series, bioengineering and biotechnology series, food quality and safety professional textbooks, food technology, food processing technology and equipment, food biochemistry, storage and processing of horticultural products, etc.

Cooking teaching materials (higher vocational teaching materials)

This set of teaching materials for cooking specialty in higher vocational colleges is the first cross-departmental and cross-industry cooperative achievement of cooking education. There are twenty kinds of teaching materials with complete categories, systematic knowledge, novel content, scientific arrangement, high technology content and distinctive professional characteristics, which not only pay attention to theoretical knowledge, but also closely combine with the times. Some textbooks are equipped with VCD discs, which is beneficial to intuitive teaching. This set of teaching materials can also be used by undergraduate, junior college teachers and students and higher vocational trainers in colleges and universities.

Art Design Series Textbooks (Higher Vocational Textbooks)

This series of teaching materials for art design major in higher vocational colleges are jointly compiled by more than 30 higher vocational colleges in China, with a full set of more than 20 kinds of teaching materials, comprehensive knowledge and information, novel pictures and exquisite printing. After the publication of this set of teaching materials, it has been welcomed and praised by teachers, students and art design enthusiasts in higher vocational art design colleges.

basic education

Spreading advanced educational ideas, building a communication platform between Chinese and foreign educational researchers, practitioners and educatees, and fully serving the educational reform and development in China, the series of basic education books of China Light Industry Press has formed the brand of "Thousand Education".

The starting point of "Thousand Education" is to pay attention to the hot issues of education and serve the educational reform and development in China. It has carried out extensive cooperation with American Education Association, American Association for Supervision and Curriculum Development, PearsonEducation, ThomsonLearning and other international educational organizations and publishing groups, as well as domestic educational institutions such as Beijing Normal University, East China Normal University, Beijing No.4 Middle School and Huanggang Middle School, and has successively published four series, including Translation Series of Basic Education Reform and Development, and Translation Series of New Curriculum and Education Evaluation Reform, with more than 20 series and hundreds of books. Some books have become designated teaching materials for teacher training in many universities such as Beijing Normal University.

psychology

With the publishing concept of "carrying forward classic psychology books, leading the development of psychology discipline and spreading popular psychology knowledge", "Thousand Psychology" has become the pillar brand of psychological education series books of China Light Industry Press. With the American Psychological Association, the American Consulting Association, Gifford, Sage, John Wiley &; On the basis of close cooperation between famous publishing groups such as Sons, Chinese Psychological Society, Institute of Psychology of Chinese Academy of Sciences and famous domestic universities such as Peking University and Beijing Normal University, nearly 100 kinds of psychological books have been published successively, such as Psychological Guide, Psychological Counseling and Therapy, Contemporary Management and Psychological Application, Popular Psychology and Career Development and Planning, which have exerted great influence on domestic psychological circles.