Analysis on the present situation and countermeasures of exhibition service industry in Ningbo?

The advantages of developing exhibition economy in Ningbo are highlighted.

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With the rapid development of Ningbo's urban economy and the acceleration of the internationalization of enterprises, Ningbo's exhibition economy has also risen on the basis of industrial support, trade promotion and urban support. Generally speaking, Ningbo has five unique advantages in developing exhibition economy:

Port advantage. Ningbo port is rich in resources. Last year, the cargo throughput of Ningbo Port reached 365,438+billion tons, ranking fourth in the world and second in the mainland. The container throughput is 7.06 million TEUs, ranking 13 in the world, and Chinese mainland ranks 4th. In the development of modern exhibition economy, the advantages of ports are becoming more and more obvious. Therefore, Ningbo will give priority to port construction, vigorously develop modern service industry with port as the platform and import and export trade as the core, and help the development of convention and exhibition industry.

Industrial advantages. Ningbo has a solid industrial base. It has five major port industries: chemical industry, steel industry, energy industry, paper industry and shipbuilding industry. In addition, Ningbo also has its own traditional advantageous industries, such as textile and garment industry, equipment manufacturing industry, electronic information industry, fine chemical industry and biomedical industry, stationery industry and so on. The solid industrial base provides a favorable platform for the development of Ningbo's convention and exhibition industry. Ningbo is the capital of brands, stationery and clothing. Combining with the local characteristic economy, we will create a number of brand exhibitions with high taste and quality, and realize a new leap in Ningbo's convention and exhibition industry.

Open advantage. The development of exhibition economy in Ningbo benefits from the vigorous development of urban economy. If openness is a ship, then the exhibition industry can ride the wind and waves in this fast boat. On the other hand, the exhibition is an oar to push Ningbo towards a more open and prosperous port. The future of Ningbo convention and exhibition industry must take the road of internationalization and integrate into the broad international opening trend.

Market advantage. As a typical export-oriented port city, the development of Ningbo's private economy is remarkable, which is a major feature of its economy. The Yangtze River Delta is one of the manufacturing centers in the world, and Ningbo bears the brunt, which will prompt it to attract more domestic and foreign merchants and form a strong buyer's market. The formation of buyer-seller market is the best way to construct exhibition market.

Service advantage. The development of convention and exhibition industry is a systematic project, which requires the efforts of all parties, the coordination of various departments, the formation of benign linkage with service enterprises, and the strengthening of convention and exhibition public services in cities, including improving public policies, strengthening the linkage of convention and exhibition, carrying out evaluation and reward, improving coordination mechanism, expanding public publicity, providing guarantee services, and creating a good environment for fair competition among convention and exhibition subjects. Give full play to five advantages, Ningbo convention and exhibition industry has great potential.

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Ningbo exhibition economy

Source: Global Fortune Network Release Date: September 2007-16

[Label] Ningbo Exhibition Economy Brand Ningbo

Ningbo strives to promote the development of convention and exhibition economy, and strive to make Ningbo the "fourth largest convention and exhibition city in China" after Beijing, Shanghai and Guangzhou. Dan Yu Hua, deputy secretary general of Ningbo Municipal People's Government, said that Ningbo has five advantages in focusing on developing exhibition economy. The first is the industrial advantage. As the "Brand Capital of China", Ningbo has provided a strong support for the development of exhibition economy. Secondly, it is the advantage of trade mode. Ningbo's general trade export ranks in the forefront of the country, and it is closely related to the exhibition economy. In addition, Ningbo has unique geographical advantages, newly-built exhibition venues and service advantages. Deputy Secretary-General Yu Danhua also said that with the approach of the 20 10 Shanghai World Expo, Ningbo is working closely with its exhibition counterparts in Shanghai and taking advantage of the location advantages of Ningbo and Shanghai to actively participate in the construction of the Shanghai World Expo.

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Enhance the scale of exhibition economy in Ningbo

China Exhibition Network 2007-3-28 22:55: 18

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165438+1On October 23rd, the perennial exhibition and trading center of Ningbo International Trade Platform was officially opened. Ningbo international trade platform is located in the central business district of the new town in the east of Ningbo, covering an area of about 60 hectares. At present, the built-up area is 3 1 hectare. In order to cooperate with the development of convention and exhibition industry, a number of fully functional business office buildings, advanced international conference centers and business hotels will be built in the International Trade Platform Zone. Upon completion, the total area of supporting buildings will reach more than 550,000 square meters, making it an international business district with perfect facilities, complete functions and excellent services.

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In line with the Expo exhibition economy, Ningbo has become the exhibition education base of Shanghai universities.

065438+2007 10/4

World Expo Network 65438+ 10/4 News: On June 5438+02, the "Industry-University-Research Cooperative Education Base" jointly built by Ningbo Convention and Exhibition Association and Shanghai University of Engineering Science was officially listed in Ningbo International Convention and Exhibition Center. This means that Ningbo, where the exhibition industry is booming, will serve as a practical platform for Industry-University-Research, providing compound exhibition talents for the development of exhibition economy in the Yangtze River Delta, especially for the Shanghai World Expo.

It is reported that the first cooperation after the establishment of Industry-University-Research Cooperative Education Base will focus on home fairs, conduct a comprehensive investigation and research on the operation of various exhibitions in Ningbo, and explore and summarize the successful experience and shortcomings of the development of Ningbo's convention and exhibition industry.

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