What responsibilities should a travel agency bear after engaging in zero tour fee behavior?

1. The essence of zero tour fee:

"Zero tour fee" refers to tour groups that are solicited by travel agencies at lower than cost prices, and travel agencies rely on commissions from tourists' shopping to maintain their business. cost. In order to receive tourists, the destination travel agency and tour guide do not charge any fees before traveling (zero group fee), and even pay a head fee for the departure place (negative group fee).

However, "the wool comes from the sheep". Once tourists arrive at the tourist destination, they will "dig a hole" for them:

1. Low-price solicitation, increasing the price at every level: some travel agencies In order to increase competitiveness with the price advantage, low quotations are used to attract tourists. After the tourists pay the fees, they will ask for money from the tourists and increase the fees on the grounds of increased air ticket prices and ground transportation fees.

2. Misleading tourists with false advertising;

3. Delaying travel time;

4. Inducing shopping;

5 , Adding items without authorization or forcing self-pay items;

2. Handling of zero tour fees:

The 2011 National Tourism Administration's "Travel Agency Service Quality Compensation Standards" clarified for the first time that forced shopping will be treated as Compensate tourists for the number of times. It stipulates that if travel agencies force shopping, change group tours without authorization, or omit scenic spots, they will pay tourists up to 25% of the total travel expenses as liquidated damages.

If a travel agency or tour guide shortens the tour time, omits tourist attractions, or reduces tourism service items without authorization, the travel agency shall compensate for reasonable expenses such as failure to complete the agreed travel service items, and pay the same amount of liquidated damages; if the tourist attractions are omitted without tickets, , for every missing place, the travel agency must pay the tourist a penalty of 5% of the total travel cost.

If the travel agency arranges meals, entertainment, medical care, visits and other separately paid items other than those agreed in the contract without the signature of the tourist, the travel agency shall bear the cost of the separately paid items. If the tourist violates the contract by increasing the number of shopping trips or extending the stay without the signature of the tourist, a penalty of 10% of the total travel fee will be paid to the tourist each time. If tourists are forced or disguised to make purchases, the travel agency must pay 20% of the total travel expenses to the tourists as liquidated damages each time.