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The rise of tourism has brought tourism culture into the field of academic research, and it is becoming increasingly important. The interweaving of tourism and culture provides new development requirements for human development. Tourism culture has the characteristics of mobile communication, times, nationality and stratum. Tourism culture plays an important role in humanistic education, aesthetics, economy and cultural exchange.

The world has entered the information age, and the tertiary industry has become the leading industry. As an important part of the tertiary industry, tourism plays an increasingly important role in social life. Leisure, travel and communication have become an indispensable way of life for modern people. At the same time, it is also a distinctive feature of contemporary culture. While studying tourism, we must not ignore its cultural function. It is true that tourists often wander between mountains and rivers, enjoy the beauty of nature and get psychological and spiritual satisfaction from tourists. Marx said, "Worried poor people are indifferent to even the most beautiful scenery." Tourism is a kind of non-utilitarian free activity after people get rid of the pressure of survival, which integrates games, learning and aesthetics. Landscape and forest fields are natural in themselves, but the activity of appreciating them is culture. There are clouds in Zen Buddhism. When you first participate in Zen Buddhism, you see mountains as mountains and water as water. Going deep, seeing mountains is not mountains, and seeing water is not water. As a tourist, he only knows how to travel, but he is just a spectator; Knowing not only tourism, but also culture is a real tourist and a traveler. Similarly, just studying tourism can make you a tourist guide or a knowledgeable businessman. Only by studying not only tourism, but also tourism culture, can you be a real tourism expert. Now, the unique natural scenery and different cultural charms attract people to run around the world, and the cross-cultural communication function of tourism is becoming increasingly obvious and important. Huntington predicted that the 21st century would be a century of "clash of civilizations". This makes us realize the importance of strengthening the study of tourism culture.

Tourism is a kind of behavior of human beings, and it is a non-migratory travel activity of human beings with dual nature of work and leisure. Tourism that emphasizes the nature of labor is value creative tourism, while tourism that emphasizes the nature of leisure is value appreciation tourism. With the development of human society and the improvement of living standards, labor tourism has gradually turned to leisure tourism, which is actually an important progress in the transformation of human beings from the realm of necessity to the realm of freedom. In this process, the social strata participating in tourism activities are bound to expand day by day. As a result of tourism, the subjective world and the objective world are increasingly in harmony and progress, and the cultural space is constantly spanning and connecting. The continuous communication and blending of different cultural circles leads to the improvement of individual aesthetic ability of tourism and the unity of the diversity of the whole human society. The essence of tourism culture depends on the essential attributes of human beings. The essential attribute of human transcending nature, pursuing freedom and perfection makes human naturally have the motivation of "running away" and the desire of "surpassing", which leads to the emergence of tourism activities. Living at a fast pace under the rules and regulations, over time, will produce psychological depression, anxiety and tension, which requires a temporary return to nature, so that human nature can regain relaxation and adjustment, in order to achieve a higher level of freedom and perfection. Different natural and social environments and different geographical locations will form different national cultures and customs. Different cultures communicate through different channels, which will lead to the departure and transcendence of the original cultural environment and the experience and comparison of different cultures. The essence of tourism is to seek this cultural difference and exchange different cultures. Tourism is an activity to leave one's original place of residence temporarily. For the tourist subject, it is to leave and surpass the original cultural environment, that is, to seek new cultural content. Therefore, we can also say that tourism is a leap in cultural space. The essential attribute of human beings is the pursuit of individual freedom and the perfection of human nature. Culture is the achievement created by human beings in the process of pursuing freedom and perfection, while tourism is the horizontal absorption and exchange of tourism subjects to improve their personality and humanity, resulting in the mutual connection and blending of different cultural spaces. Tourism culture is a comprehensive cultural style with the essence improvement of tourism subject as the main line, and it is the transcendence and return to nature realized by tourism subject in pursuit of human freedom and liberation, shaping perfect cultural personality and national character. In addition to the natural world, the tourist object also includes the cultural landscape with cultural imprint. In the process of pursuing freedom and perfection, the tourist object promotes the aesthetic of the tourist subject, and participates in the shaping of the cultural personality of the subject

Every country and nation has its own national culture, historical heritage, traditional customs and exquisite art to be proud of, which is of indelible value in the protection and development of national culture if the tourism industry is scientifically and reasonably developed and utilized.