How does the promotional film determine the audience?

With the development of the Internet, we prefer moving pictures and animated videos. In order to better publicize and make promotional videos of enterprise products, enterprises need to shoot promotional videos. The purpose of shooting a promotional film is to let the audience know more about the enterprise, and the audience is also a necessary consideration for shooting a corporate promotional film. Shoot according to your audience, and the effect is very obvious. Chongqing clean government propaganda animation according to years of experience, let's talk about these problems!

Whether you like it or not, the creativity of corporate promotional videos is always based on a promise to consumers-the filming of promotional videos should be a response to consumers' needs and wishes. A promotional film usually only focuses on a specific incentive. Your task is to find this incentive-an incentive to make your products sell well.

Facing the heavy atmosphere: this kind of promotional film is generally suitable for powerful factories and enterprises. You can give priority to showing the scale of the enterprise and highlighting its advantages. Large enterprises generally give people a sense of reliability.

For modern technology: this kind of promotional film is suitable for some life-related or technology-based enterprises, such as fashion design and IT industry. We like to be at the forefront of fashion in clothing, so we should grasp the psychology of users and give clothing manufacturing enterprises the corresponding publicity style. For IT companies, you should make the promo have a strong sense of science and technology. The audience sometimes has a sense of high-tech blindness that they can't understand, and the real use can also achieve some propaganda purposes of enterprises.

Then face the aesthetic gorgeous type: tourist attractions, wedding dresses, decoration design. These promotional videos should adopt visual and auditory tactics, use a large number of exquisite and beautiful pictures, and match with appropriate music to create a visual and auditory feast for users, thus guiding customers' consultation or transformation.

Storytelling: Sometimes stories are far more acceptable than a single message push, and this style can also be used in promotional videos. Through a short story fragment of an employee or user, the concept or product promotion of the enterprise is implanted. Such promotional videos are often simple to make and low in cost. If it can correctly arouse users' thinking and guide them, it will be a very successful promotional film.

The above are four kinds of general promotional videos, Chongqing 3D animation summary!