The purpose of Jinhua Tourism Distribution Center

Make Jinhua tourism bigger and stronger.

"It is the main purpose of building a distribution center to let individual travelers, especially car-free people, travel freely." Speaking of the original intention of building a tourist distribution center,

Peng You, editor-in-chief of the World China Tourism Network, said that from the current development trend of tourism,

The ratio of group tour to individual tour is close to 2∶8, and self-help tour, go on road trip tour and individual tour have become the mainstream of the tourism market.

Travel agencies alone cannot meet the needs of the public.

In fact, the statistics of the tourism market in central Zhejiang show that in 2005, it was estimated that 250,000 urban residents were able to travel.

However, due to the limited product design and reception capacity, 24 travel agencies in the urban area organized1350,000 person-times last year.

Among them, short-distance individual passengers are only about 654.38+ 10 million, which is a serious imbalance between supply and demand. Coupled with the increasing number of transit tourists from other places,

According to the estimation of relevant departments, Jinhua still has a short-distance tour market potential of about 300,000 people, and this part of the market is in urgent need of the organization of tourism distribution centers.

In addition to market demand, Peng You, editor-in-chief of World China Travel Network, said:

Jinhua's Taoist culture, business tourism, film and television tourism, hot spring leisure, landscape ecology and other tourism products have a strong integration.

However, due to the scattered distribution of tourism resources, the integration between regions is very difficult.

With the distribution center, we can connect the scenic spots between counties and cities into realistic tourism products and make Jinhua tourism bigger and stronger.

In addition, the completion of the tourism distribution center will also enable our tourism products to enter the major tourism markets in the Yangtze River Delta through the distribution center alliance.

In addition to promoting the city's image and tourism brand in tourist source areas at a lower cost, it can also be sold directly to ordinary tourists in tourist source areas.

Improve Jinhua's tourism market share and popularity.

Therefore, for the future, the relevant departments of Jinhua City are optimistic and only consider the urban tourist market.

The potential market share of the future tourism distribution center is about 300,000 person-times, with an average of 800-900 person-times per day.

At the same time, it can also tap and mobilize the business tourism market in various counties and cities, especially Yiwu and Yongkang.