The process of a couple's perception of a tourist destination is divided into several stages, and what are the characteristics of each?

It is divided into perception stage, exploration stage, evaluation stage, selection stage and experience stage.

1. Perception stage: The couple perceives the existence of the tourist destination, which may be through advertisements, media reports or recommendations from friends. This stage is characterized by the fact that the couple knows relatively little about the destination and only has some basic information.

2. Exploration stage: The couple begins to have a deeper understanding of the destination, such as obtaining more information through online searches, consulting travel agencies or other tourists’ experiences. This stage is characterized by the fact that the couple has developed an interest in the destination and begins to proactively seek out more information.

3. Evaluation stage: The couple evaluates and compares the destination, such as comparing different tourist routes, hotels, transportation methods, etc., in order to make more rational choices. This stage is characterized by the fact that the couple has developed an understanding of the destination and has begun to make choices based on their needs and budget.

4. Selection stage: The couple makes the final choice and begins to make travel plans, book air tickets and hotels, etc. This stage is characterized by the fact that the couple has made concrete decisions and begun preparing specific travel plans.

5. Experience stage: The couple arrives at the destination and starts traveling, and has actual experience and feelings about the destination. This stage is characterized by the fact that the couple has arrived at the destination and begins to enjoy the fun and experiences that travel brings.