What are the elements of smart tourism?

Smart tourism, also known as smart tourism. It is to use new technologies such as cloud computing and Internet of Things to actively perceive information such as tourism resources, tourism economy, tourism activities and tourists. Through the Internet/mobile Internet and with the help of portable terminals, people can get to know this information in time, arrange and adjust their work and travel plans in time, so as to achieve the effect of intelligent perception and convenient use of all kinds of tourism information.

Smart tourism mainly includes three aspects. 1, intelligent service; 2. Intelligent management; 3. Intelligent marketing.

1, intelligent service

Smart services include tourist positioning, intelligent navigation, electronic tickets, electronic maps, electronic tour guides, intelligent shopping guides, mobile phone client software, electronic payment interactive social services, smart cards and so on.

2. Intelligent management.

Intelligent management includes information release, real-time data statistics, intelligent inventory management, intelligent finance, tourism e-commerce, tourism forecast and early warning, comprehensive security monitoring and so on.

3. Intelligent marketing.

Smart marketing includes tourism resource display, tourism resource analysis, interactive marketing, precision marketing, brand promotion, smart coupons and so on.

China's tourism industry continues to heat up, and it is estimated that the number of online travel users in China will reach 6 billion+in 2023. The online travel market in China is developing rapidly, and the market scale is rising. Data show that in recent years, the online travel market and the scale of users in China have been steadily increasing. It is estimated that the online travel market in China will reach 1.35644 trillion yuan in 2023. With the full liberalization of the epidemic, the scale of China's tourism users will be restored to 20 19 in 2023, and it is expected to reach 6 billion+person-times. It can be seen that the tourism industry market has broad development prospects.

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