Ding Zhen serves as Chengdu intangible cultural heritage brand ambassador to inject youthful power into the inheritance

Chengdu Intangible Cultural Heritage Brand Promotion Ambassador Signing Ceremony. (Photo provided by Chengdu Intangible Cultural Heritage Brand Promotion Association) China News Service, Chengdu, November 2 (Tang Qian) On the 2nd, the "Tianfu Intangible Cultural Heritage Brand Development Plan and Chengdu Intangible Cultural Heritage Brand Promotion Ambassador Signing Ceremony" was held in Chengdu. The "Tianfu Intangible Cultural Heritage Brand Growth Plan" was released on site, and Ding Zhen Pearl was awarded the title of "Chengdu Intangible Cultural Heritage Brand Promotion Ambassador" to help Chengdu's intangible cultural heritage brand development. The event was guided by the Chengdu Culture, Radio, Television and Tourism Bureau and hosted by the Chengdu Intangible Cultural Heritage Brand Promotion Association. At the launching ceremony of the "Tianfu Intangible Cultural Heritage Brand Growth Plan", Liao Bo, secretary-general of the Chengdu Intangible Cultural Heritage Brand Promotion Association, said that the main goal of the "Growth Plan" is to create the top ten intangible cultural heritage project brands and the top ten intangible cultural inheritors. Brands, the top ten intangible cultural heritage corporate brands, and the top ten models of "intangible cultural heritage in the community" should focus on the difficulties and bottlenecks in integrating intangible cultural heritage into the market, establish an intangible cultural heritage brand position, increase the sales volume of intangible cultural heritage products, and enhance the market competitiveness of the intangible cultural heritage industry . Among them, the "Tianfu Intangible Cultural Heritage Brand Smart System" will be built to promote the dissemination, display and exchange of intangible cultural heritage, allowing more excellent traditional cultures to achieve creative transformation and innovative development. Tianfu intangible cultural heritage brand development plan. (Photo courtesy of Chengdu Intangible Cultural Heritage Brand Promotion Association) The newly appointed Chengdu Intangible Cultural Heritage Brand Promotion Ambassador Ding Zhenzhen was on site to learn from Tan Daiming, the inheritor of the national intangible cultural representative project "Porcelain Body Bamboo Weaving", and the national intangible cultural representative project " Ni Chengyu, the inheritor of "Chengdu Silver Filigree Making Technique", and Zeng Xiaolong, the inheritor of "Chengdu Copper Pot Tea Art", a representative municipal intangible cultural heritage project. Ding Zhenzhen said that in the future, she should study the intangible cultural heritage skills seriously from the intangible cultural heritage masters and inherit and carry forward the craftsman spirit of perseverance, perseverance and determination. This event also held a special salon on brand empowerment for intangible cultural heritage. 10 universities including Sichuan University, Chengdu University of Technology, Xihua University, Chengdu University, district (city) and county cultural and tourism system representatives, inheritor representatives and Chengdu Municipal Representatives from the Intangible Cultural Heritage Protection Center participated in this event, and participants had a lively sharing and discussion on promoting the development of Chengdu’s intangible cultural heritage brand.

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