How to write an introduction to four-dimensional innovation in tourism service industry

1. 1 Research background and significance

With the development of global economy and the improvement of people's living standards, the requirements for life have risen from food and clothing and well-off to comprehensive.

Pursue the quality of life. In tourism, it includes experience, enjoyment, interest, comfort, warmth and novelty.

And so on a series of needs and expectations. Entering the new century, new challenges are imminent. How to further improve the service?

Service quality and service innovation to truly meet the increasingly complex consumption needs of tourism consumers are urgent problems to be solved in modern tourism [1].

This paper will make our government and enterprises know more about China through the research on the innovation of tourism service industry.

The present situation and problems of tourism service industry, objectively evaluate the influence of these obstacles on China's tourism service industry,

At the same time, it puts forward substantive innovations in service management and concept, which can provide reference for government reform and enterprise innovation.

It provides a good reference for accelerating the development of China's tourism service industry.

1.2 Research on the Innovation Status of Tourism Service Industry

Some domestic scholars have studied the innovation of tourism service industry, mainly focusing on technology and products.

Innovation and government policy. However, there is no research on the personnel, incentive mechanism and market demand of tourism service industry. Through the analysis of information technology, Qi Xie thinks that information technology is the innovation of service, which creates a new service for tourism.

It provides a new technical platform and supporting means [2]. Scholars Zhang Hong and Wang Fang set out from the perspective of tourism service profit chain.

The research holds that the key path of service innovation is to realize the profit growth of tourism enterprises. Wang Zhiwei believes that China International Travel Service

Tourism has a broad market prospect and strong potential demand, which means it has a good development space [3]. In China, the concept of tourism service innovation was put forward relatively late. Although many people have studied it, they are all carried out from a certain side and need to be continuously improved.

Through the study of TC index and RCA index, foreign scholars believe that American tourism service trade has the characteristics of strong international competitiveness, reasonable division of labor of travel agencies, strong government tourism propaganda, excellent shopping environment and innovation of tourism products [4].

Dave Francis and John Bensant are focusing on innovation and implementation.

Capacity development pointed out that tourism service innovation is very important for the survival and development of enterprises [6].

Anne Mette Sialage's Travel Clothing —— Comment on Research on Tourism Innovation

Service innovation is based on system and management, driven by technology and centered on personnel retention. Some scholars believe that compared with China, it is better in resource protection and development, tourism products and management methods, shopping environment,