Traditional Culture Encyclopedia - Tourist attractions - Ecotourism development project in Dongshan, Suzhou

Ecotourism development project in Dongshan, Suzhou

Dongting Dongshan is located in the Taihu Lake group 40 kilometers outside Suzhou. It is a typical ancient town in the south of the Yangtze River. Dongshan Town is a town with beautiful environment in the country, a famous historical and cultural town in Jiangsu Province and a key central town in Jiangsu Province. It is among the first batch of the State Council It is one of the thirteen major scenic spots in the Taihu Lake Scenic Area announced as a national key scenic spot. Dongshan Scenic Area is famous for its beautiful lakes and mountains, natural landscape features of forests of flowers and fruits, and ancient towns and villages in the south of the Yangtze River with honest folk customs and numerous ancient houses and gardens. It is a key scenic spot along the lake in the Taihu Lake Scenic Area and is known both at home and abroad as the "Land of Fish and Rice" . It is blessed with unique natural scenery, dotted with places of interest and historic sites, rich cultural landscape and profound cultural heritage. It is known as "a paradise within a paradise, a garden within a garden".

1. Natural tourism resources and cultural landscapes of Dongshan Town

Dongshan has a long history. Many emperors, generals, literati and scholars have come here for recreation and rest, leaving behind many scenic spots. monuments. There are still nearly a kilometer of ancient stone streets at the east and west ends of Dongshan Town Street, with 34 ancient alleys on both sides. There are well-preserved antique carved buildings in the town, Xijia Garden surrounded by mountains and rivers, and Nanmu Hall, a Ming Dynasty residential building. There are sightseeing spots everywhere around the town, such as the colorful sculptures of Arhats in Zijin Temple, the ancient buildings of the Ming and Qing Dynasties in Luxiang of the ancient village, and the Lingyuan Temple under Biluo Peak. Dongshan has beautiful scenery and is a veritable flower and fruit mountain and fish and rice town. It is rich in more than 50 kinds of local products, the most famous of which are "Biluochun Tea", one of the top ten famous teas in my country, and the long-standing "White Sand Loquat" , as well as Dongting red orange, Taihu water shield and Taihu three whites. In spring, flowers are in full bloom, with colorful purples and reds, and green tea teeth; during the Dragon Boat Festival, the loquat forest is green and yellow, and the bayberry branches are luxuriant and strong; in autumn, the orange groves all over the mountains and plains can be seen from a distance, with dots of red among the green bushes, and from a close look, there are numerous fruit trees. waist.

After years of development, Dongshan scenic spots now have nine major scenic spots: Molifeng Scenic Area, Zijin'an Scenic Area, Longtoushan Scenic Area, Yangwan Scenic Area, Changqi Scenic Area, Sanshan Island Scenic Area, Luxiang Scenic Area, Lakeside scenic spots and town scenic spots. There are countless fascinating attractions:

Yuhua Scenic Area is the tourist attraction with the longest history, the most beautiful scenery and the largest area in Dongshan. The name "Yuhua" in Yuhua Scenic Area comes from the Ming Dynasty, when the mountain dock was full of peach trees. Every late spring, the petals fell, like flowers raining from the sky. The name "Yuhua" was born from this. There are now more than 100 precious ancient trees in the scenic area, each of which is more than a hundred years old. Therefore, it is also called Dongshan Forest Park and is Dongshan’s natural oxygen bar.

Luxiang Ancient Village is located on the edge of Taihu Lake in Houshan Mountain. It was the hometown of Prime Minister Wang Hao during the Zhengde Period of the Ming Dynasty. It was built in the Southern Song Dynasty and was named after the six ancient lanes in the village. The village currently preserves three Ming Dynasty archways, namely Jieyuan, Huiyuan and Tanhua, as well as Ming Dynasty ancient streets, ancient lanes and more than 30 Ming and Qing buildings. It is a rare Ming and Qing architectural museum in Jiangnan.

The original name of Diaohua Building is Chunzai Building, which is a reference to the famous line of Suzhou poet Yu Yue in the Qing Dynasty: "Spring is still there after the flowers fall." The entire building's brick carvings, wood carvings, gold carvings, stone carvings, paintings, clay sculptures, and floor paving are all ingenious and exquisite. The carvings are exquisite and exquisite, and "carvings are everywhere and carvings are everywhere." It enjoys the reputation of "the first building in the south of the Yangtze River". .

Sanshan Island is located in Taihu Lake, three kilometers away from the east and west mountains. It is known as "Little Penglai" by the world. The three peaks of Beishan, Xingshan and Xiaogushan on the island are connected; Yishan, Jueshan, Chushushan and the islands are listed on the edge of the island, forming a group of beautiful and strange lake island scenery. Sanshan Island has abrupt peaks and strange rocks. Banbi Peak, known as the first strange peak in Wuzhong, as well as the Zodiac Stone, Niu Bei Stone, White Cat Stone, Golden Rooster Stone, Waterfall Stone, and Maitreya Buddha Stone are all famous for their strange peaks and strange rocks. stone. The discovery and excavation of Paleolithic and ancient vertebrate fossil sites from 12,000 years ago on Sanshan Island, known as the Sanshan Culture, proves that the Taihu Lake Basin is also the birthplace of the Chinese nation. The island is full of flowers and fruits all year round, and the clean farmhouses and pastoral scenery make people feel like they are in a paradise.

Qi Garden, commonly known as the Xi Family Garden, was built by the Xi family to commemorate their ancestors who welcomed Emperor Kangxi here. It is a rare lakeside garden at the foot of the Yangtze River. The garden hides mountains and lakes, and the scenery changes with each step. It not only integrates the artistic features of Suzhou gardens in their small and exquisite shape, with twists and turns, but also has a rugged style connected with seventy-two peaks and 36,000 hectares of ripples. "Liu Yi Well", "Liu Yi Well" and "Liu Yi Well" Emperor Kangxi's Royal Pier" and "Ancient Yangmei Tree" are the three treasures in the garden. Halls and pavilions, corridors and pavilions, and flower paths and winding bridges are scattered among them. They are integrated with the natural landscape. The scenery is beautiful and refreshing.

There are many more attractions that can be listed, such as Xuanyuan Palace, the oldest and most well-preserved ancient building in Dongshan, and Zijin Temple, known as one of the “Two and a Half Arhats in the World”, which is the largest in the south of the Yangtze River. The Yude Hall of Yihua Hall...

2. The current situation of tourism development in Dongshan Town

With the continuous expansion of Suzhou’s urban area in recent years and the pollution caused by the development of the industrial economy This has led to a decline in environmental quality. At the same time, with the improvement of material conditions, people are increasingly eager to improve their quality of life, stay away from the hustle and bustle, and get close to nature. Dongshan is surrounded by mountains and rivers. With its beautiful natural scenery and natural geographical environment, it has attracted many tourists from Jiangsu, Zhejiang and Shanghai, and the number of tourists is increasing year by year. Dongshan's tourism development is in the stage of transformation and upgrading, from the original single sightseeing tourism to the development of diverse and in-depth tourism.

But at the same time, we regret to see that due to various reasons, there are still many unsatisfactory aspects in Dongshan tourism development.

The entire tourist attraction in Dongshan as a whole does not have a consistent and orderly plan, and it is scattered and disorderly which summarizes the current situation of the entire Dongshan tourism development. The newly developed farmhouses and ecological agriculture have not yet been well integrated with many traditional historical and cultural tourist attractions. You look at your ancient streets, I eat my farm food, and he picks his agricultural products. All kinds of tourism models are Developed independently, the tourism of each scenic spot is like a piece of scattered sand. In this way, it is difficult for tourists to be interested in staying in Dongshan for a longer time and to tap potential tourism resources. Scatter also leads to disorder. The scattered tourism model not only brings certain difficulties to management, but is also not conducive to the overall development of Dongshan tourism. In addition, multiple tourism models are developing simultaneously, and there is a lack of a main model to drive the development of other tourism models, presenting a leaderless situation.

3. Problems in the tourism development of Dongshan Town

First of all, there is a lack of unified and scientific planning and deployment. How to develop the sightseeing tourism of historical sites and other scenic spots in a harmonious and unified manner with the emerging models of ecological agriculture and farmhouse entertainment requires scientific planning and deployment, otherwise it will appear to be in full bloom, but in fact it will be chaotic. The scattered tourism business model has hindered the long-term development of Dongshan Town’s tourism industry.

Secondly, although the tourism industry in Dongshan Town is developing, the infrastructure has not kept pace, especially in transportation. On the one hand, the increase in private cars in recent years has made Dongshan’s original roads far from being able to meet today’s traffic needs. During the peak tourist season, roads everywhere are jammed with traffic. However, I believe that with the continuous advancement of the mountain-ring highway construction project, this problem will be alleviated in the near future. However, in addition to the construction of roads around the mountains, roads in villages should also be vigorously widened and repaired to lay the foundation for the all-round development of tourism. On the other hand, there are no large parking lots in Dongshan, only small or irregular parking lots at various attractions. Especially for farmhouses, most of them have no parking spaces. Tourists' private cars are often parked haphazardly on the side of the highway, which not only easily causes traffic jams and other hidden dangers, but is also unsightly. In terms of accommodation, most of them are farmhouses. There is no unified management system, and there are no well-known chain hotels with good internal management. Problems such as chaotic operation and lack of formality are inevitable.

Thirdly, with the development of the tourism economy to this day, the era of "the fragrance of wine is not afraid of the depth of the alley" has become history. If we want to promote tourism resources, we must strengthen publicity and promotion, packaging and planning. Dongshan Scenic Area can be said to be somewhat famous among tourists from Jiangsu and Zhejiang, but the breadth of its radiation is still limited. In view of the small scope of tourism fame, the current promotion of Dongshan Scenic Area is not large. It only appears on TV and other publicity media as part of the Wuzhong District Taihu Lake Scenic Area, and there are a few small instructions on the roadside. It is just a brand and a historical reputation retained in people's hearts, and the publicity intensity is even less than that of Xishan Island, which is adjacent to Dongshan. In this way, it is difficult to have an advantage in the extremely competitive tourism market.

IV. Dongshan Town Tourism Development Ideas

(1) Overall Development Ideas

1. Fully explore the historical and cultural connotations and make distinctive tourism development The key

The key to making the environment better and more beautiful is to tap into the local cultural personality, improve cultural taste, expand the form of regional cultural experience, and promote regional characteristics. Jiang Hongkun, member of the Standing Committee of the Jiangsu Provincial Party Committee and Secretary of the Municipal Party Committee, has pointed out many times: "Culture is the taste and charm of the city." "As Suzhou's first advantage, the profound and profound cultural heritage and the broad and profound cultural connotation give the city of Suzhou a unique Charm." The municipal party committee proposed the overall goal and overall positioning of building "three districts and three cities", a very important part of which is to accelerate the construction of a cultural tourism city that integrates history and culture with modern civilization. The same is true for cities, and the same is true for towns. In the process of development, attention should be paid to exploring characteristics and preserving the original folk customs. Characteristics are the lifeblood of rural tourism and the key to whether this industry can achieve rapid development. The characteristics can be the characteristics of the natural landscape, the characteristics of the local culture, the characteristics of the service projects, and the characteristics of the tourism products. Only in this way can the attraction resources or projects be more attractive and competitive.

2. Develop business tourism to promote the improvement of the town’s attractiveness and the optimization of industrial structure and layout

The key to Suzhou’s economic and social transformation and upgrading and accelerating the process of urban-rural integration During this period, the Suzhou Industrial Park Business Tourism Demonstration Zone was successfully established, bringing new thinking and inspiration to our tourism transformation and upgrading. Due to the nature of business tourism itself, if there are more business guests, there will be higher requirements for the optimization of the industrial structure and layout of the town. The surrounding supporting facilities and related services must be more complete and in place. This demand will definitely promote tourism industry development. At the same time, the favor of high-quality business customers will attract more outstanding industrial developers to settle in, thus bringing greater popularity. The two form a virtuous circle and promote each other. By improving the service level of business tourism, the overall level of Dongshan tourism can be further improved and the tourism industry's stimulating effect on the entire town's economy can be better utilized.

3. Develop in-depth tourism, highlight themes, and guide the establishment of various characteristic leisure and vacation projects

By seeking cooperation with all parties, establish various characteristic leisure and vacation projects, such as various Sailing club, golf club, yacht club, etc.

These themed tourism products and services can not only attract a large number of mid-to-high-end consumer customers, but also enable tourists to stay for a long time due to the nature of these activities themselves, which are highly experiential and participatory, greatly extending their travel time. . This type of themed leisure products or activities has a very obvious role in stimulating and improving the economy. It also makes the characteristics of vacation and leisure more distinctive, and can further improve the level and competitiveness of the scenic spot.

4. Develop ecological tourism, protect the original environment and folk customs, and focus on sustainable development

The ecological environment of Dongshan is the lifeline for Dongshan’s survival and development. Economic development must not be at the expense of the environment. Therefore, in the process of tourism development, we must pay attention to the protection of the ecological environment. In addition to the beautiful natural scenery, there are also many historical and cultural relics here. These treasures left by our ancestors are non-renewable. Once destroyed, they will never come back. Taihu Lake is the pride of Suzhou and the mother lake of Dongshan. Relying on this lake, Dongshanshui is sweet and fragrant with tea, with flowers every month and fruits every season. Precisely because Taihu Lake is so important and Taihu Lake water is so indispensable, the protection of Taihu Lake water resources and the environment surrounding Taihu Lake should attract our sufficient attention. Various measures should be taken to try to avoid damage to the original plant and animal systems during the opening process, try to avoid leaving traces of artificial carvings, and follow the path of sustainable development. Only in this way can tourism development benefit not only the current generation, but also future generations. Bring benefits. Therefore, in the process of developing tourism resources and the tourism economy, we must change the traditional concept of blindly pursuing benefits, pay equal attention to economic development and environmental protection, and make the economy, society and the natural environment develop harmoniously and promote each other. During the development and construction process, in addition to protecting the original natural environment, attention should also be paid to maintaining the "original ecology" of the rural cultural environment. The original local customs and unique folk customs will be another highlight to attract foreign tourists. Only in this way, Dongshan is the only Dongshan, and it is irreplaceable.

(2) Specific measures taken

1. Scientific planning, overall deployment, and strengthening infrastructure construction

The first thing is to plan well and highlight the characteristics. Scientific preparation of planning plays an important role in promoting the development of rural tourism and determines the development level of rural tourism in stages and the realization of long-term goals. Based on the resource characteristics of Dongshan, we need to make scientific plans for planning, standard formulation, road construction, environmental protection treatment and other basic work, and then gradually repair and improve it on the basis of protecting the original ecology.

Secondly, in terms of infrastructure, some necessary transformation and construction must be done. The six elements of tourism—food, accommodation, transportation, travel, shopping, and entertainment—are indispensable. The road around the mountain is currently under construction and is expected to be put into use before the end of the year. By then, the entire Dongshan will become a truly integrated scenic spot. In terms of "accommodation", we cannot simply "clone" the service standards and processes of tourist hotels. We must also insist on adapting measures to local conditions, integrating residence with the local environment of Dongshan, and ensuring living hygiene without changing the basic living facilities of traditional farmhouses. , safe and convenient, with distinctive catering and providing tourists with high-quality and comfortable services. At the same time, some mid-to-high-end hotels will be built in combination with farmhouses to improve the level of tourism and meet the needs of tourists of different levels. Dongshan Scenic Area, as a whole for tourism development, should speed up the construction of multiple leisure, entertainment and shopping venues and tourist distribution centers, and open tourist vehicles around the island to provide convenience for tourists to experience the entire Dongshan Island. In addition, other assisted living facilities should also be gradually constructed and improved, such as parking lots, guide signs, signs and other supporting facilities, as well as garbage disposal, water supply and drainage, gas stations, etc.

2. Seize the opportunity of the government to "make a big deal about Taihu Lake" and strengthen cooperation with other well-known attractions

In accordance with the strategic concept of "three districts and three cities" of the municipal party committee and government, the Wuzhong District Committee and District Government also carefully opened up Suzhou's "Taihu Era" is characterized by landscapes, culture as its connotation, and tourism as its orientation. At the same time, Dongshan Town has also been designated as a demonstration site for the "Taihu Lake Water, Ancient Village Style" Expo themed experience tour. Dongshan Town should seize these two opportunities, compile and improve tourism development plans, adjust the internal structure of the tourism industry, and improve the overall environment, so that Dongshan can truly integrate into the Taihu Lake Tourism Culture Belt and create the "Taihu Era" get better and faster development in the process. Suzhou has many scenic spots that are famous both at home and abroad, such as Suzhou Gardens, the ancient town of Mudu, etc. Dongshan can strengthen cooperation with these attractions, design and develop a series of tourist routes that can attract tourists' attention, continuously improve Dongshan's popularity and build its own tourism brand.

3. Pay attention to resource integration, accelerate project construction, and improve overall competitiveness

The various scenic spots in Dongshan Town are far apart and scattered, and the competitiveness of individual scenic spots is still not strong. Therefore, it is necessary to integrate individual attractions. Each attraction must have a unified brand, unified publicity, overall management, and coordinated operations to launch a number of unique and high-quality routes that are attractive to tourists. We will effectively combine the cultural tours of Diaohualou and Luxiang Ancient Village, leisure nature tours to see the lakes and mountains, and ecological tours to experience the fun of farming. With one or two of the projects as the core, we will enrich the development of other projects according to different seasons. It has become several different routes to cater to the needs of different tourists, so that tourists can not only enjoy comfort in the scenic area, but also feel that there are rich activities to choose from, which can both attract and retain them, and feel that the trip is worthwhile.

In addition, the town government's development plan should be combined with the development plan of Liangluxiang Ancient Village and Sanshan Island Scenic Spot to further promote project planning and develop new scenic spots or projects according to the characteristics of the scenic spot, such as the restoration and renovation of Yangwan Ancient Village, etc., to create The new selling point of Dongshan tourism increases the freshness of tourists and makes the scenic spot always new.

4. Promote the development of tourism products, strengthen publicity, and establish the Dongshan brand

We must make full use of Dongshan’s unique agricultural product resources, rely on agricultural products to develop companies, and pay attention to the production and development of tourism products. , with modern consumption concepts, vigorously develop tourism products with distinctive characteristics, novel creativity, exquisite packaging, high added value, and large market sales, establish brands, jump up grades, and continuously increase the proportion of tourism products in tourism revenue.

With your own unique tourism products, you need to further build your brand and promote it. In publicity, we must pay attention to highlighting characteristics, do a good job in planning and packaging of tourism products, form strong attractions, and improve publicity effects; we must make full use of newspapers, radio and television, the Internet and other media, combine the content of new rural construction, and set up special columns and programs, Expand coverage and enhance influence. It is necessary to carry out tourism publicity and promotion activities in a focused, planned and step-by-step manner, strengthen innovation in concepts and methods, establish close cooperative relationships with major tourism companies, and improve the effectiveness of tourism promotions. It is necessary to strengthen cooperation at all levels and make every effort to do a good job in publicity and promotion. For example, during the peak tourist season in the scenic area, some tourism festivals and other activities can be held to attract popularity and increase visibility, and additional tourist buses can be added to provide convenience for individual backpackers.

With the current transformation and upgrading of Suzhou’s tourism economy, the entire tourism industry is facing a new era. It is hoped that Dongshan Town will seize new opportunities, seize the present, plan for the future, accelerate transformation and upgrading, and create new advantages for tourism development.