The strategic construction of suburban cultural leisure tourism in leisure tourism

To build a new low-carbon countryside, suburban cultural and leisure tourism has become the starting point for the inheritance of regional characteristics and culture, and suburban cultural and leisure tourism is the umbilical cord

Suburban cultural and leisure tourism is the urban and rural tourism system The important spatial zone in the city is an important link area for the mutual development of urban and rural areas. The two-way difference and complementarity between urban and rural areas has become an important factor in the construction of a multiple system of markets, funds, resources and products for tourism development in this region. This article takes the suburban cultural and leisure tourism project in Zhanggong District completed by Davos Peak Tourism Planning and Design Institute as an example to conduct research and exploration on this proposition and seek a strategic construction system for this type of project or regional development. The choice of regional development model is directly related to the success or failure of regional tourism development. The strategic deployment of urban and rural space highlights the pattern significance of tourism development. The construction of urban tourism, suburban tourism and rural tourism areas must extract development ideas from the current situation. Relying on factors, borrowing advantages, and developing the foundation of the path are particularly important.

Zhanggong District is located in the south of Jiangxi Province and in the mid-northwest of Ganzhou City. Where the Zhang and Gong rivers converge, it is the central urban area of ??Ganzhou City. Zhanggong is in an isolated and scattered resource-dependent primary development stage. Tourism products focus on cultural heritage sightseeing; the development of characteristic culture and tourism products has not yet formed a scale; in-depth leisure experience tourism products have not yet been developed, and the rural tourism system is basically blank; Ganzhou's convenient transportation advantages and Zhanggong's excellent ecological environment and cultural resources are An important support for the huge potential of suburban tourism development.

How to seek analytical factors for development models and spatial deployment can be done from the strategic perspective of location, accessibility under transportation modes, advantages and characteristics of resource integration, tourism elements under the integration of large industries, and the ability to rely on cities. Class and consumption patterns, rural resource background and other aspects will be examined and analyzed.

2. Construction of Zhanggong-suburban cultural and leisure tourism pattern under the strategy of surrounding cities with rural areas

In response to the notice jointly issued by the Ministry of Agriculture and the National Tourism Administration on promoting the development of rural tourism, It is proposed to give full play to the advantages of the two industries of agriculture and tourism. Deeply explore local rural resources, package them, and create advantageous tourism resources with rural characteristics.

In Zhanggong District, the Song cultural tourism resources in the old city have the longest history and are the best preserved. The shadow effect of Hangzhou Songcheng has a great impact on Zhanggong Songcheng. Therefore, tourism in Zhanggong District needs to adopt a new thinking model, seek the development of Songcheng, the old city, use the strategy of surrounding the city with rural areas, "jump out of Songcheng to seek development", break the traditional development path of the region relying on Songcheng, and take the lead The ancient Song Dynasty city will be reflected in the development arrangements of cultural leisure tourism in the suburbs. Combined with the spatial structure of regional development, it is proposed to present the perfect pattern of Zhanggong tourism development in the 1169 pattern of "one axis + one center + six groups + nine beads".

1. One axis supports the landscape axis of the waters connecting Zhangjiang River and Gongjiang River to Ganjiang River

Build the Zhangjiang River, Gongjiang River and Ganjiang River waters into a cultural, leisure and tourism system in Zhanggong District It is a large-scale water tour route; a water landscape axis that integrates transportation, sightseeing, beautification and lighting.

2. Radiate with one heart and release the core elements of Songcheng culture to highlight the integration of rural culture and historical culture in the development of suburban areas.

3. Six groups go hand in hand, and the functions and spaces are concentrated and developed

The central old city leisure tourism group: the trump card and engine of cultural leisure tourism; integrating sightseeing, leisure, education, and experience An integrated Song cultural leisure tourism group.

Shashi Suburban Leisure Tourism Group: Build Shashi Town into a rural town with farmland planting and aquaculture as its basic industries, integrating high, medium and large levels of style, leisure and characteristics.

Shahe suburban leisure tourism group: a suburban leisure tourism group focusing on mass leisure and high-end leisure vacation based on Luokeng Village Lotus Culture.

Shuixi Suburban Leisure Tourism Group: Build Shuixi Town into a large-scale agricultural planting, picking, and experiential suburban leisure tourism group.

Shuinan suburban leisure tourism group: Shuinan Town will be the political, sports and cultural center of Ganzhou in the future. Based on the current development direction of Shuinan New Area and taking advantage of favorable opportunities, it is planned to build Shuinan into a tourism business district (TBD) with four modernizations: leisure, ecology, human culture and information.

Shuidong Suburban Leisure Tourism Group: Build Shuidong Town into a comprehensive leisure tourism group integrating harmonious culture, religious culture, Song culture and blue culture.

4. Nine pearls shine together, a "one village, one product" suburban support and demonstration project

Ganzhou Zhanggong District is like a miniature and reproduction of the ancient Song Dynasty culture. Although it has experienced ups and downs After more than a thousand years, it is still full of vitality. Surrounding the Songcheng cultural tourism area with Song culture as the core, radiating to the suburbs of Zhanggong District, suburban cultural and leisure tourism will turn the planned villages into pearls, and together form the suburban leisure tourism line of Zhanggong District , each village creates "one village, one product" with its own different characteristics, builds a rural leisure tourism system, injects new vitality into Zhanggong tourism, and makes Jiuzhu shine with endless charm. Tourism development in suburban areas must demonstrate the comprehensive benefits of new rural construction. It must take the "getting rich" economy, "new" rural areas and "revitalizing" society as the strategic perspective of planning, and examine the relationship between industrial transformation, rural construction and social development. question.

1. Suburban cultural and leisure tourism makes farmers rich

How the tourism industry can become an industry that enriches the people is the basic proposition of planning. It is necessary to make full use of the driving effect of tourism to enhance the town's economic development. Inclusiveness, enhance the added value of agriculture, and build a suburban tourism industry system.

2. Suburban cultural and leisure tourism makes rural areas "new"

The common development model of my country's rural construction in the past was: own agricultural industry resource advantages + sales channels = revitalize the economy, increase income. Now another model of new rural construction is proposed: improvement of basic rural resources + creative tourism planning = promoting the development and construction of new socialist rural areas. The development of rural tourism brings not only the renewal of rural appearance and agricultural industry, but also the renewal of farmers' ideas.

3. Suburban cultural and leisure tourism makes culture come alive

The ancient regional culture makes people sigh with its weak vitality. From the perspective of cultural protection, the development of cultural type Leisure tourism is an in-depth exploration of local culture; it is conducive to the protection and inheritance of culture, allowing culture to be constantly renewed under the promotion of tourism. It is also an important part of the development and vitality of regional society.