Shopping mall overview of Yuyuan Mall

The full name of Yuyuan Mall - Shanghai Yuyuan Tourism Mall Co., Ltd. is located in the central business district of Shanghai and is perfectly integrated with the neighboring places of interest and cultural landscapes such as Yuyuan Garden, Old Town God's Temple, and Chenxiang Pavilion. It has rich cultural heritage, rich folk customs and distinctive business characteristics.

Yuyuan Mall is located in the Yuyuan area of ??Huangpu District, Shanghai. From the Yuan, Ming and Qing dynasties to the early years of the Republic of China, it has been the political, economic and cultural center of Shanghai for more than 700 years, and is known as "Shanghai's "Root" is a unique humanistic symbol and cultural business card of Shanghai. Among them, the 5.3-hectare Yuyuan Mall originated from the old Town God's Temple Market during the Tongzhi period of the Qing Dynasty more than 140 years ago. It integrates temples, gardens, buildings, shops, food, tourism, etc. , thus forming a physical display of Shanghai’s 700-year historical context and a visual interpretation of Shanghai’s urban civilization. Its rich cultural heritage, rich folk customs, and distinctive business characteristics make Yuyuan Mall the most Chinese place in Shanghai and well-known at home and abroad. .

Yuyuan Mall, which embodies century-old classics, has developed into a first-class domestic comprehensive commercial center with diversified development integrating gold and jewelry, catering, medicine, department stores, food, real estate, import and export trade, financial investment and other industries. The group and listed company (600655) has commercial facilities of nearly 130,000 square meters and an annual passenger flow of more than 37 million.

Yuyuan Mall owns 2 well-known Chinese trademarks, 14 famous Shanghai trademarks, and many Chinese time-honored brands and century-old stores as its core industrial brand resources. Its operating performance has ranked among the country's largest retail enterprises for ten consecutive years. (Single entity) No. 1, among China's 500 most valuable brands.