How to do crisis public relations in scenic spots? (For example, Jiuzhai congestion incident)

For the first time, I will answer one myself. Crisis public relations is timely, sincere and clean. There are many elements that have been understood and heard. Once an irreversible public event happens, crisis public relations will be bloodthirsty in nature, or will only pay the price for it. Personally, I have never dealt with this kind of incident. Let's have a general understanding. 1, the official Weibo website made a public speech for the first time, which was concise, easy to read and convenient to forward. Although all the famous scenic spots in the National Day have the problem of overload reception, although there are no tourists who don't obey the order, which leads to the chaos of car ferry and the problem of scenic spot scheduling. If you are patient, you won't get out of control later, but you don't need to repeat these situations in your first speech. Not only take responsibility, vaguely admit the fault of both parties, but don't blame the tourists, provide follow-up services, refund after the accident, increase control means, such as controlling the number of people and increasing the number of vehicles. In short, don't repeat the process, pay attention to the solution, apologize and compensate. 2. Use the third-party media platform to publish other photos on the spot to increase the topic. The congestion in this scenic spot is caused by the reception problems and the quality problems of tourists. The online ticket office even left photos of feces, garbage and damaged scenic spots on the shuttle bus and posted them on the third-party platform. 3. After the third-party platform released the information, two results and one did not form a discussion. Second, form a discussion. If there is a discussion about the tourism quality of Chinese people, the scenic spots or their own media will remain silent and spend money to continue the discussion, combining Tiananmen 165438+ the hot spot of 5 tons of garbage per 10,000 people. 4. During the discussion, the scenic spot used its own resources to contact other famous scenic spots in China, at least one or two provinces and cities, and issued a joint statement. Combined with the laws and regulations of the new tourism law on the quality of national tourism, it shows the determination to ban low-quality tourists who do not follow civilized travel or even make trouble in scenic spots. But no specific list is given. The so-called blacklist of scenic spots. The release of this will be delayed for at least a week. You can't kill moths until the storm subsides. This is my train of thought. Whether the discussion on the quality of national travel is hot or not, I do crisis public relations, and the blacklist of this scenic spot will be released soon. Because the topic of national tourism quality was not formed in one day, the topic itself has accumulated some public opinion, but there is no place to take action on it. Being able to make such a blacklist of 5a scenic spots, even if there is only one empty title, is also a redemption for the reputation of scenic spots. It's just that public relations is a bit difficult, and there are too many scenic spots to contact. In short, sincerely apologize, solve the aftermath, increase the topic, and finally show your position. It has nothing to do with the right or wrong of the incident itself to discuss the incident purely from crisis public relations without moral judgment. The original intention of my question is how to make a successful crisis public relations. If there is a better plan, please give me more guidance.