How to successfully market the National Day Golden Week insurance?

During the Golden Week, many young people follow the trend of the times and invite friends to travel. This time is the best time for our life insurance salesmen to promote accident insurance and health insurance. So, how should we sell accident insurance and health insurance during the Eleventh Golden Week? Starting from accident insurance, every traveler who goes out pays more attention to travel safety besides some necessary travel supplies, especially those who like to explore and set foot on famous mountains. Accidents are everywhere.

Therefore, it is very necessary to buy suitable accident insurance and hospitalization insurance for yourself before traveling. this is not

We are not only responsible for ourselves, but also for our families and parents. At this time, accident insurance is the best topic to communicate with customers, and it is also the best opportunity for marketers to promote accident insurance.

When selling accident insurance, you can tell customers that accidents are everywhere, tell customers that accidents may occur during travel, let customers know that accidents are everywhere, and realize that accident insurance is a kind of insurance that "prepare for tomorrow today, prepare for accidents when you are healthy, and prepare for bad times when you are good".

To this end, sales speech can be said: "Sir (or madam), real life is so beautiful, for example, how happy you are to travel." We sincerely hope that you have the responsibility to prepare for your health or accidents every sunny day. If you can't smoke half a pack of cigarettes every day, use your savings to pay low premiums, enjoy high security, and buy yourself a real accident insurance, you won't bring disaster to your family because of accidents, don't you think? " Then I said, "In fact, we buy accident insurance just to make you safe, or we can transfer many accidents to the insurance company in time when accidents happen, so that insurance can protect your safety and health." You see, China Life's lucky card only needs 100 yuan a year, and you can get a guarantee of 30,000 yuan. Why not? " So as to effectively stimulate customers' desire to buy accident insurance, and then promote the signing of the bill.

Talking about health insurance

Good health is what everyone needs and what everyone wants. In the real society, due to the influence of environment and the adjustment of diet structure, modern people are seriously threatened by diseases such as tuberculosis, leukemia, cancer and malignant tumor. It is common for them to go back to before liberation. Once they suffer from serious diseases, the expenses will have a serious impact on family life. Especially the "pillar" of family income, it is necessary to raise insurance awareness. It is urgent to buy suitable health insurance for major family members. Only when the "pillar" is really healthy, your family will be happy and your career will flourish. With health insurance, your family can be protected from the threat of your health damage, and even if you are unfortunately sick, the medical expenses you need can be guaranteed. Marketers can use some examples of people who have suffered misfortune because they didn't buy insurance to talk to customers, so that customers can truly realize the importance and necessity of buying health insurance, thus laying a solid foundation for signing orders.

Start with the insurance example.

Insurance companies have many cases of accident insurance, health insurance and hospitalization insurance payment every year. When selling insurance during the "Eleventh" Golden Week, marketers should introduce cases close to customers' psychology and region as much as possible. Facts speak plainer than words. Through representative and universal cases, customers can feel many benefits of insurance protection, so as to pay attention to their failure to buy insurance. At the same time, salesmen should never mention the word "death" when introducing insurance examples, because China people are particularly taboo about this word, and so are customers. In addition, most customers want to travel during the Golden Week, so they are more afraid to mention the unlucky word "death and injury".

Start with joint sales.

In view of the actual needs of customers, marketers make full use of holidays to actively provide customers with product portfolio packages, and provide "insurance packages" such as accident insurance, hospitalization insurance and health insurance according to the actual situation of each customer's family, and tailor the insurance portfolio products according to customer needs. The insurance portfolio should be based on one or two types of insurance, with some additional risks, so that customers can feel at ease in buying and using. At the same time, marketers should combine some different "insurance packages" for customers to choose according to their actual income, so that customers can choose; Customers can choose their own "insurance package" according to their actual needs and actual ability to pay.