What are the tips for Weibo marketing on the Internet?

Accurate positioning and personification: different from Weibo, a general government agency, and Weibo, an official of Henan Tourism Bureau.

Before making efforts, I first made clear my image orientation. Adhering to the brand-new image slogan of Henan Tourism "Hometown of Soul, Hometown of Henan", @ Henan Provincial Tourism Bureau official Weibo

Compare yourself to a middle-aged man with an emotional background of "hometown"-he is wise in thought and profound in culture; He is experienced, experienced and humorous; He is deep but funny, generous and tolerant, filial and caring.

Heart.

Compared with the one-way statement of traditional media, Weibo communication is peer-to-peer interactive communication, which is more targeted and interactive. When an official has personality, there is Weibo marketing which emphasizes interpersonal communication.

Core. Weibo, the official of Henan Tourism Bureau, launched a more in-depth and extensive brand communication around the characters and their backgrounds, and the theme image of "Hometown of Soul, Hometown of Henan" quickly took root in people's hearts.

In the actual marketing operation afterwards, Weibo, the official of Henan Tourism Bureau, is mainly divided into four steps to achieve short-term rapid development:

The first step: the initial strength of featured activities. @ Henan Provincial Tourism Bureau official Weibo initially attracted netizens with a number of prize-winning activities based on official micro-personality, and at the same time continued to publish Weibo with diverse themes and novel contents, so that netizens could stay and pay attention to other content after participating in the activities;

The second step: the second spread of netizens' voices. With a certain interactive netizen base, Weibo, the official of @ Henan Tourism Bureau, spread the comments, topics initiated and excellent materials forwarded by netizens for the second time, which not only increased his attention, but also promoted enthusiastic fans, thus forming a kind of cohesion, which made these loyal fans unite more closely;

Step 3: Active netizens * * * promote it together. With the management and maintenance becoming more and more normal and mature, @ Henan Provincial Tourism Bureau official Weibo

Based on loyal fans and relying on official website's "Henan Tourism Experience Network" spread by new media, choose a network with certain fan base and influence.

Auxiliary communication form.

Step 4: The safeguard mechanism is always implemented. Because it has been highly valued, Henan Provincial Tourism Bureau has invested in the official Weibo of Henan Provincial Tourism Bureau, and relevant policies and measures have been put in place. In addition, a correct overall management and daily mechanism has been formulated, which has provided an effective guarantee for the rapid development of Weibo.

@ Henan Provincial Tourism Bureau official Weibo

Summarize the daily management and maintenance experience, form an effective operation mechanism, and promote it in the tourism bureaus of various cities in Henan Province. The most important thing is to build a kind of official micro-communication between provincial tourism bureaus.

Pyramid management matrix at the top of the tower. When Weibo, the official of Henan Tourism Bureau, formed centripetal force, local tourism-related institutions at all levels began to provide communication materials and promote themselves with the help of provincial official propaganda forces.

Under the background of tourism marketing in the new media era, communication technology and methods are changing with each passing day. However, the successful marketing of Weibo by Henan Tourism Bureau shows that it can be done as long as the core mechanism of communication is grasped.

Respond calmly to the complex propaganda environment. Only by summing up effective and organic communication methods and opening up communication channels of all parties' information can we really grasp the essentials of tourism new media marketing.

Marketing is the expression and communication of emotions. Just like harmonious and smooth emotional communication, we need to find the right language. Weibo, the official of Henan Tourism Bureau, quickly found the "* * * same language" for harmonious communication between government agencies and ordinary people, and established a seamless channel for communication and interaction between them, thus achieving a "leap-forward" success.

It is understood that in addition to taking Weibo as the forefront of marketing, Henan Provincial Tourism Bureau will also deploy troops for new media in various ways, more firmly spread and establish the theme image of "Hometown of Soul, Hometown of Henan", and make rapid progress in promoting new media in tourism.