Write down the elements of the pattern and their meanings except the name of the logo. The sentence should not exceed 60 words.

The 1. logo consists of Chinese characters "Wen", dragon, Great Wall and other elements. 2. The word "Wen" that marks the whole cursive script symbolizes the splendid culture of the Chinese nation and expresses the implication of improving the civilized quality of citizens; The image of the dragon embodies the long history of China, which is friendly and easy to spread. The dynamic dragon shows the national mobilization and active participation in the action plan to improve the quality of tourism civilization; The shape of the Great Wall represents China's rich tourism resources. It is indicated that the implementation of "Action Plan to Improve the Quality of China Citizens' Tourism Civilization" can achieve the purpose of protecting tourism resources, enhancing citizens' awareness of civilization and enhancing the civilized image of a country of etiquette. The logo is simple and vivid. Red and yellow are the colors of our national flag, representing innovation, civilization and auspiciousness. The ownership, use and interpretation of the logo belong to the Central Civilization Office and the National Tourism Administration. Governments at all levels, enterprises and institutions, social organizations and individuals can use the signs for social welfare undertakings free of charge; If it is used in any commercial or profit-making activities, it will be regarded as infringement. The logo shall take effect as of the date of publication.