Guilin Tourism Market Segmentation —— The Basis of Guilin Tourism Market Segmentation

1. Guilin tourism market segmentation basis

According to public information, guilin institute of tourism is basically the second batch of enrollment in Guangxi and the whole country, so we usually think that guilin institute of tourism is the second university. I hope everyone knows that the education department has not divided guilin institute of tourism into one or two books. There are only undergraduate and junior college books on the diploma, but some of them are just folk opinions.

2. What is the basis of Guilin tourism market segmentation?

After 20 or 30 years of development, tourism activities have also undergone earth-shaking changes. From the beginning, I was unattainable, and later I wanted to go to Guilin. At present, all major scenic spots and holidays are crowded. Tourism activities have also changed from luxury goods to high-frequency daily consumer goods!

Tourism products have also developed from simple travel agencies and group tours to free travel, parent-child tours, honeymoon tours, expansion activities, marathons, cycling and other projects in the tourism market!

And different cultural needs further promote the richness of detailed products in the tourism market. For example, many people are interested in military culture. This requires a professional organization to lead or guide everyone, discuss, visit and organize some activities, whether online or offline. For example, western culture can deeply understand and perceive that it is different from us!

The combination of culture and tourism is also the inevitable trend of the good development of people's material life and the inevitable pursuit of enriching people's spiritual life!

: There are many major tourist markets in China, but I think the most prominent one is Beijing.

The first reason is that Beijing is the capital of China, and it is the place that people all over the country yearn for. Beijing is almost the first choice for foreigners including foreigners to come to China. This is the biggest advantage of tourism-large passenger flow. Second, Beijing is a famous ancient capital of China. China has a history of thousands of years, and many dynasties established their capitals here. There are many cultural relics and historic sites here, and the cultural heritage is profound. This is also a greater advantage of developing tourism-there are endless places and cultural relics. Of course, there are many advantages in developing tourism in Beijing, so I won't list them here.

3. Guilin tourism market positioning

Guilin American economy is export-oriented, and tourism is its pillar industry, which has formed a relatively complete industrial chain, and industry also accounts for a large proportion. With the cooperation of agriculture and commerce, Guilin has become a high-tech city in Guangxi, which has promoted the development of American economy and the increase of tourists.

4. The proportion of Guilin tourism

In the first quarter of this year, the total number of tourists in Guilin was 18 149700, which was 159.22% higher than that in 2020 and returned to 71.61%in the same period of 20 19. The total tourism consumption reached 23.276 billion yuan, an increase of 65.438+025.97% compared with 2020, and recovered to 64.05% in the same period of 2065.438+09.

5. Analysis of the current situation of Guilin tourism market

In the first quarter of this year, the total number of tourists in Guilin was 18 149700, which was 159.22% higher than that in 2020 and returned to 71.61%in the same period of 20 19. The total tourism consumption reached 23.276 billion yuan, an increase of 65.438+025.97% compared with 2020, and recovered to 6405 in the same period of 2065.438+09.

6. Investigation and analysis of Guilin tourism market

Chengnan Wholesale City has a complete range of goods, clothing, food, shelter and transportation, and the product quality is up to standard, especially many handmade tourism products. Big cities come here for wholesale, and there are many things to decorate at home. Every family comes to decorate their home on holidays, which is not only rich but also cheap. Many small vendors come to support their families in order to earn money, and one party will support the other.

7. Guilin tourism target market

Many people know that Guilin has the best scenery. Tourist attractions, homestays, schools, railway stations, high-speed railway station, the airport and so on are all good places for fruit business. Many tourists come to Guilin for holidays in the tourist season every year, such as various holidays.

Fruit can not only quench thirst, but also fill the stomach, and it is convenient to carry. It is a popular food for tourists to carry when traveling, and you can also do fruit business in Guilin.

From 0 10 to 10 10, the sudden epidemic in 2020 will undoubtedly cause great harm to the world tourism industry, even if it is a disaster. Although the Chinese and American economies took the lead in getting out of the predicament.

2002165438+129 October, Guilin Tourism Co., Ltd. released the 2020 performance forecast, which showed that Guilin Tourism expected a net profit loss of about 270 million yuan in 2020, and estimated a non-net profit loss of about 370 million yuan. This is the first loss since its listing in 2000.

If we take Guilin as an example, it enjoys the best scenery in Guilin. As a sample of American tourism in China, we can see the development problems in China, and discuss the future development direction from the current situation and problems of Guilin tourism management.

8. Analysis of Guilin Tourism Market

Guilin landscape in Guangxi refers to the karst scenic spot along the Lijiang River in the northeast of Guangxi, which starts from Nanxing to Yangshuo in the north and takes Guilin as the center. The landscape of Guilin refers to a wide range of projects, including mountains, water, caves, historical sites, stone carvings and so on. Guilin Guilin's landscape is the general name of Guilin and the beauty of tourism resources. However, there has always been a saying that the scenery in China and Guilin are the best in the world, while the scenery in Yangshuo and Guilin are the best in the world. If you want to travel to Guilin, Guangxi, I recommend several places: two rivers and four lakes in the city, ten famous mountains by boat, Jingjiang Cemetery, Jingjiang Wangfu, Qixing Park, Gudong Waterfall, Yan Guan, Dawu Ancient Town, Guilin Duxiu Peak, Yangshuo, Guilin Ocean Park: Yangshuo Yang Jing rafting, Yangshuo Julongtan, butterfly spring.

9. Guilin Tourism Market Investigation and Analysis Report

Guilin

For a long time, Guilin can be said to be the name card and face of Guangxi tourism. Everyone knows that the American scenery in Guilin is the best in the world.

Twilight, bamboo rafts, old people, cormorants, lights on the Lijiang River,

In 20 19, Guilin received domestic and foreign tourists138,336,600, an increase of 26.74% over last year.

In attracting international tourists, the number of overnight visitors in Guilin in 20 19 was 3 145900.