Suggestions on tourism motivation

why do people have tourism behaviors, which are complicated and varied? What causes the differences of people's travel behaviors, especially the differences of "travel destination choice behavior"?

These problems involve a very important topic-the motivation of tourism.

Tourism motivation is the internal driving force to motivate people to travel. That is to say, the psychological motivation that makes a person intend to travel abroad and choose where to go and what kind of tourism activities to carry out.

factors affecting tourism motivation

1. the influence of psychological types and tourism activities

(1) dependent psychological types

(2) adventurous psychological types

(3) intermediate psychological types

2. educational level and education level

the higher a person's educational level and education level, the better his ability to obtain external information. In addition, the increase of knowledge also helps to overcome the psychological fear of the outside world.

3. Age

Different ages determine the different family life cycle stages and physical conditions, and family life cycle stages and physical conditions will affect people's motivation to travel.

4. Gender

The results of many tourism surveys show that among tourists, the proportion of men is higher than that of women, and the participants in adventure tourism activities are mostly men.

5. Ability to pay

For people with low ability to pay, even if they are adventurous in psychological type and like distant and novel tourist destinations, due to the limitation of their ability to pay, they are likely to choose destinations that are not new to them, but have lower expenses and are close to each other.

tourism motivation and people's needs

motivation comes from needs. As we all know, according to Maslow's hierarchy of needs, people's needs can be divided into five levels.

Physiological needs: food, drinking water, oxygen, sleep, etc.

◎ Safety needs: public security, stability, order, protection, etc.

◎ Social needs: also known as "love needs", the sense of belonging of the group, the emotional connection between people, love and being loved, etc.

◎ Esteem needs: self-esteem, confidence, hope for status, prestige, respect, trust and high praise from others;

◎ Self－actualization needs: give full play to one's potential, show one's talents, become an accomplished person, etc.

Explain the tourism motivation according to Maslow's theory:

Physiological needs: cannot be the motivation for people to travel.

security needs: not enough to explain people's motivation to travel.

Social needs: There is some connection with the generation of travel motivation.

Need to be respected: For many people, meeting the need to be respected has really become an important driving factor for them to travel or take a holiday.