Are the products on Xiaohongshu genuine?

Xiaohongshu’s products are genuine.

Xiaohongshu is a lifestyle platform and consumption decision-making portal. In the Xiaohongshu community, users record the positive energy and beautiful life of young people in this era through the sharing of text, pictures, and video notes. Xiaohongshu uses machine learning to accurately and efficiently match massive amounts of information and people.

Unlike other e-commerce platforms, Xiaohongshu started from the community. In the beginning, users focused on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, Xiaohongshu also shared information about sports, travel, home, travel, hotels, and restaurants, touching on consumer experience. and all aspects of lifestyle.

Xiaohongshu has reached strategic cooperation with Australian health care product brands Blackmores, Swisse, Japanese cosmetics ranking cosme Beauty Awards and other brands. Red book sale. Brand licensing and brand direct sales models run in parallel to ensure that what users buy on Xiaohongshu is genuine.

Xiaohongshu has established professional overseas warehouses in 29 countries and set up product testing laboratories in bonded warehouses in Zhengzhou and Shenzhen. If users have any questions, Xiaohongshu will directly send the product to a third-party scientific research institution for spectral testing to minimize potential risks from the source.