3. Model travel agency cooperation plan

This article is a sample cooperation scheme of travel agencies compiled by me for your reference only.

Model travel agency cooperation plan Article 1:

Opportunities faced by travel agencies

1. At present, there are almost no travel agencies for college students, and the order of the tourism market is quite chaotic. There is a big gap in college students' tourism market, with great potential and promising prospects.

2. College students have more leisure time.

In addition to legal holidays, college students in China also have traditional winter and summer vacations, with holidays of about 172 days, accounting for about 47% of the whole year; In addition, the education department also provides many social practice and self-study time for college students. Therefore, college students have enough time to travel and great freedom in the choice of travel time. This also makes the college student market a very potential market.

There are a large number of college students.

In recent years, tourism consumption has gradually become a hot spot for students in our school. There will be nearly 5000 students in our school this September. As a special consumer group in the tourism market, college students have attracted increasing attention from all walks of life because of their potential business opportunities. College students are easy to accept new things and have strong travel motives.

4. College students' spending power is improved.

As students of three colleges and universities, their economic conditions are considerable enough to bring higher profits to travel agencies.

Now the consumption level of college students is increasing from iphone to SLR and laptop, which shows that most college students still have the ability to travel, and the key is how to attract them.

5. College students' conformity psychology is remarkable, and information is transmitted quickly.

As a concentrated tourism group, college students' tourism decisions are easily influenced by classmates or friends. Coupled with the asymmetry of tourism information and other reasons, college students often have insufficient preparation in the early stage, unstable emotions, easy fluctuations, and obvious conformity psychology; At the same time, because the market is relatively concentrated, the contact between groups is extensive, and tourism information is transmitted quickly.

6. Willing to accept new things

Tourism itself, tourists generally need to have psychological characteristics such as curiosity, relaxation, leisure and willingness to accept new things. As the most dynamic group, college students have much stronger ability and desire to accept new things than ordinary people, which is the characteristic of college students' tourism market.

7. The student tourism market in our school has not been fully developed, and there are a large number of students. We can develop spring tour, autumn tour, individual tour, group tour, couple tour, family tour, self-help tour, free travel, holiday tour, farm tour, expansion tour, fun tour, mobile game, weekend tour and so on. , so as to wait for rich tourism profits.

8. Touring chartered cars, returning home, express delivery attracts consumers with affordable prices and excellent quality, and impresses consumers with excellent service. With more and more consumers, the economic benefits will become more and more obvious.

9. In the choice of travel partners, couples travel accounts for a considerable proportion. Therefore, travel agencies will also get the favor of college students by arranging some packages suitable for couples to travel.

10, most college students are not fixed about the travel time, and many like to travel as early as possible. Therefore, a two-day short trip will be the favorite way for college students to travel.

1 1. As an important institution in the university campus, the Social Union Center is very convenient to publicize among students.

12. As Jingjiang is the new campus of Huaide College, travel agencies can set up special routes between Jingjiang and Changzhou campuses to promote inter-school exchanges.

13, online promotion

With the development of Internet, more and more college students are interested in surfing the Internet. Tourism enterprises should set up a student travel column in official website, a travel agency, for college students to browse and consult relevant tourism information and attract students to actively participate.

Travel agencies need to provide the following information:

1, set up a travel agency in the school, the agency is provided by the travel agency with relevant publicity materials, the staff is part-time by students, and the part-time salary of students is provided by the travel agency.

2. Travel agencies should fully guarantee the safety and quality of students.

3. For students, a special tourist group, it is required to greatly reflect the preferential range of travel expenses without individual travelers.

4.HKCSS held cultural activities with the theme of "tourism" in the school, and the travel agency provided partial sponsorship.

Insurance is also a link that can't be ignored when organizing students' travel. Insurance can be divided into travel liability insurance and travel accident insurance. I hope the travel agency can guarantee the insurance problem.

6. Central South University Center requires the general agent right of Huaide College.

Basic characteristics of college students' tourism market;

(1), pay attention to price, economy and travel experience.

Students' main purpose is to play, and their shopping ability is very small. Travel agencies should take this into full consideration when considering tourist routes.

(2) The choice of tourist destinations is mainly short-term, neighboring areas and natural scenery.

(3) Self-organizing is the main mode of travel.

At present, among college students' tourists, self-help tours, class group tours and mutual visits to classmates' residences account for the vast majority. Therefore, it is more attractive for travel agencies to provide projects that combine club theme activities with tourism orientation, campus exchanges with tourism, and holiday social practice with tourism. Group buying tourism scheme based on class or community is more popular with students.

(4) College students' conformity psychology is remarkable, and information is transmitted quickly.

(5) More concerns about travel.

College students have a strong desire to travel, but they are more worried about travel because they have lived in school and family for a long time, lacking travel experience and weak social practice ability. Girls, in particular, as one of the vulnerable groups, pay more attention to security and other issues.

Fan Wener, Travel Agency Cooperation Plan:

I. Travel Agency

1, find a suitable travel agency

Organize the detailed information of travel agencies in various regions through electronic maps, and choose travel agency headquarters to follow up.

2. How to get the travel agency to agree to provide tour guide information?

3. How to promote the opening of travel agency personnel?

By explaining the income models of the three-tier platform and the two-tier platform, let it go. Right.

Second, the tour guide

1. How to incite the tour guide to open a shop and clinch the first order?

Consumer discount

2. Can I open a shop with zero investment?

It can be agreed that the tour guide will open five new consumers on the third-level platform and give them free first-time consumption (and free store opening), and three new consumers on the second-level platform will give them free first-time consumption (and free store opening).

3. How to operate

Marketers give lectures on the spot and have the opportunity to organize a lecture on the spot.

4. How to get it?

5. How to introduce the product?

6, the product is single

The product line is constantly updated.

7. The price is too high

The third-level system is dominated by high-end products, and the second-level distribution is dominated by low-end products.

8. How to divide it?

9. How to cash back

10, cashback period

1 1, consumption agreement

See Annex I for the agreement.

Third, consumers.

1, the biggest advantage

Products are mailed nationwide to reduce travel pressure.

2. How to actually feel the product?

Through China Lycium barbarum Museum, terminal stores and official flagship stores,

3. How to buy it

Guide online shopping through the explanation of the tour guide.

4. How to protect shopping rights?

5. How do the elderly operate?

Older people don't, don't want to bind bank cards and don't buy online. They can make a purchase through a friend's red envelope.

Fourth, others.

Three model articles on cooperation scheme of travel agencies:

I. Market analysis:

(1) Analysis of marketing environment: With the development of economy, the improvement of people's living standards, modern means of transportation are becoming more and more popular, and the government's policy protection of tourism makes the development of tourist attractions more and more objective.

(2) Analysis of market potential: In addition to the above conditions, the concept of tourism has been deeply rooted in people's hearts. In the surrounding bustling cities, people are eager to go out for a walk and take a vacation in their spare time for a long time.

(3) Analysis of competitors: There are many resorts and tourist areas around Nanping, but there is little difference in the same type of tourist areas, with fierce competition and small market share.

(4) Service analysis: Affected by environmental factors, Coral Island's service equipment is not perfect, and its advertising lags behind other scenic spots.

(5) The company's market performance: insufficient visibility, insufficient highlights and small selection range.

Second, the company diagnosis

(1) Taking Taiping Town as an example, Coral Island has become the only scenic spot, which is easy to attract residents around Taiping Town.

(2) Quiet environment, integrating swimming pool, coffee shop, various expansion projects and conference hotel, suitable for holiday and leisure.

(3) It is the only Taiwan-funded company with the characteristic culture of Taiwan Province Province, and it is given priority to get support from the local government.

(4) The special terrain forms an island, clear water, isolation from the outside world, and the shortcomings of Taiping fish banquet, Huangtian fish, Taiwan Province snacks and other special foods:

(1) Lack of specialized marketing team.

(2) There are few cooperative enterprises and resources are not fully utilized.

(3) The service system is not perfect, and it is difficult to cover everything.

(4) The characteristics of Taiwan Province Province are not outstanding, and it is generally a one-time consumption.

Third, strategic planning.

1. strategic thinking: establish a special marketing team to carry out pre-,mid-and long-term marketing planning on the basis of market research. Don't fight price wars casually, use packaging to attract tourists and provide more value to tourists. At the same time, strengthen strategic cooperation with tourism companies, set up some publicity in major hotels, supermarkets and other office places, and optimize resource allocation.

2. Strategic steps: establish a brand and be a local boss; Strengthen the brand and be the boss of Nanping; Extend the brand, walk in the forefront of Fujian Province, until facing the whole country.

3. Strategic deployment: Take Taiping Town in Yanping District as the key market, extend to neighboring counties, Fuzhou and Sanming, and then expand to Fujian Province and neighboring provinces.

4. Positioning of consumer groups: focusing on institutions, enterprises and institutions, and taking families, students and individuals as the starting point.

Fourth, strategic planning.

-Cooperation with travel agencies

Two-day tour package:

1. Mountain Lake Accommodation Team Single Value Package 158 yuan. The total value of this package is 2 10 yuan.

First, rock climbing, the original price is 50 yuan.

B, water pedal boat for 30 minutes, original price 10 yuan.

C, swimming pool tickets 1, the original price of 20 yuan.

D, enjoy two meals, worth 60 yuan.

E, a nutritious breakfast, worth 10 yuan.

F, room bed fee 70 yuan

G, a barbecue (full 8 people)

(1) plan summary

1, monthly flow 1000 people

2. The distribution point has been expanded to Fuzhou and Nanping.

The company has expanded its popularity in the peer market.

(2) Marketing planning

1. Purpose of the activity: Through this activity, the harmonious relationship with travel agencies will be enhanced. In Coral Island, sales channels and brand awareness will be expanded to attract a large number of consumers and strengthen people's consumption awareness. For travel agencies, it will broaden travel routes, strive for greater market share and become a higher platform.

2. Target audience: everyone.

3. Activity time: August-65438+February.

4. Activity theme: Every month is divided into four weeks.

(1) Embrace the moon of the stars

(2) Love will gather mountains and lakes.

(3) the heart of mountains and lakes, the love of parents

(4) Friends come from afar

5. Pre-preparation:

(1) Coral Island: Decorate the coffee shop and enrich all kinds of materials.

Decorate the whole island, decorate some balloons and ribbons on vines and speedboats to increase the atmosphere.

Standardize employees' clothing, strengthen service awareness and the ability to purchase required equipment and materials, and report them in time.

Simultaneously carry out publicity work, such as internet, TV newspapers, public relations and print advertisements.

(2) Travel agencies: coral islands are added to the tourist routes.

In line with the activity theme of Sugiyama Island concept, the publicity plan should be adjusted appropriately.

Communicate regularly, summarize the weekly market changes in time, and make arrangements and plans for the next activity.

Need the cooperation of Sugihara Island, put forward it in time in advance, and all employees of Sugihara Island try their best to cooperate.

6. Activity flow:

(1) Weekly theme activities are held on weekends.

(2) Prepare and improve according to the theme activity plan from Monday to Friday, and follow up the online public relations visit.

(3) The tour group arrived and was received by the person in charge. After the handover with the tour guide, they can play freely according to the arrangement of the previous activities.

(4) Personnel are in place to perform their duties according to the previous distribution.

(5) Open it and give a fruit platter to every three tourists who spend in it.

(6) Open a coffee shop, and each cup of coffee can be refilled once.

7. Advertising methods:

(1) Online promotion of Sina Weibo, major forum engines and QQ exchange groups.

(2) Print advertisements for buses and taxis.

(3) Telephone promotion and after-sales tracking of old customers

(4) TV newspapers, Straits Metropolis Daily, Minbei TV Station, etc.

(5) word-of-mouth publicity recommended and recognized by leaders of major enterprises.

8. Activity costs:

Coffee shop, all kinds of decorative materials within 500 yuan.

A camera within 2000 yuan

Part-time expenses 6000 yuan (to be determined)

Publicity expenses: 3,000 yuan (to be determined)

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