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First, the psychological analysis of individual tourists, tourists' independent consciousness. On the premise of social stability and economic foundation, tourists pay more attention to the autonomy of individual consciousness in choosing tourist destinations and modes, and with the development of information industry, they have greater opportunities to acquire all kinds of tourism knowledge. With the accumulation of knowledge and rich travel experience, people's dependence on travel age and travel agents has been weakened, people's sense of autonomy in traveling has been continuously enhanced, and their sense of participation and participation has been continuously improved. More and more people prefer group travel or family travel, choose their own destinations, visit tourist attractions and other activities. Secondly, the improvement of tourists' psychological maturity. Psychological maturity shows greater choice and independence, while immaturity shows greater blindness and dependence. As a profession, tourists play a very mature role in society, but their social role as tourists may not be mature. However, in the process of tourism development in 100, countless tourists have cultivated a large number of mature practical tourists, which are manifested in: from wildness and fear to experience and self-confidence;

From the need to participate in tour groups to being more willing to be "tourists";

From the purchase of standardized products to the purchase of tourism or even "customized" personalized tourism products; From the envy of well-known tourist destinations to some "attractions" that they are looking for;

In a hurry, I took part in the parade of "riding a horse to see the band", selected the place of 12, and stayed for a tour with the "only number I saw";

Third, improve the level of tourism demand. Modern tourists have to spend time and money on different daily lives, seek compensation, get rid of the pressure of daily life, and get in touch with things that can't be touched in daily life, but they don't want to do things under the conditions of daily life. Among tourists, the number of middle-aged people is increasing, and quite a few of them are bold, adventurous and have obvious personal travel hobbies and destinations. Psychologists wrote in "Avoid Self": "Maybe we have noticed, maybe we haven't noticed: most of the performances that make us feel ashamed in the world are not ourselves;

Ons, to limit and restrict. They seek to express themselves, highlight themselves, enrich and improve their opportunities. According to Maslow's hierarchy of needs theory, individual needs are divided into five levels from low to high: physiological needs, safety needs, belonging needs, respect needs and self-realization needs, and high-level needs are generated on the premise that low-level needs are met. In modern tourism, tourists have met the needs of physiology, safety, belonging, respect and self-satisfaction. This upgrading of demand level has promoted the rapid development of tourism. Fourth, the individual components of tourists' consumption have increased. With the rapid development of tourism market, the concept of tourism consumers is changing, and the change of concept and tourism behavior brought about by psychological changes. Tourists do not regard tourism as an acquisition and viewing experience of money purchase, but as an operation and performance experience of money purchase. The attraction of single-mode group tourism to tourists has declined, which shows more and more clearly that tourism consumers are more and more inclined to choose a way to reflect their quality of life and personality characteristics, so as to change themselves from passive to active, thus promoting their active participation in tourism. Fifth, the economic expenditure of tourists' psychological ability. The emergence of travel agencies is to provide low-cost and high-quality services to tourists, so they are popular. Now travel agencies get discounts on the cost of transportation, accommodation, catering and node tickets by purchasing in bulk, thus reducing tourists' travel consumption. This price is obviously lower than the travel cost of individual self-help tour, so it has always been the main force of tourism organizations in tourism. However, with the improvement of economic level, people's purchasing power and psychological ability of economic expenditure, people pay more attention to the decline of tourism experience price. Self-help tour is flexible in itinerary and shopping, which can meet the psychological needs of tourists and promote the rapid development of tourism.