Traditional Culture Encyclopedia - Tourist attractions - What does "smart tourism" mean to tourism informatization?
What does "smart tourism" mean to tourism informatization?
Smart tourism, also known as smart tourism. It is to use new technologies such as cloud computing and Internet of Things to actively perceive information such as tourism resources, tourism economy, tourism activities and tourists. Through the Internet/mobile Internet and with the help of portable terminals, people can get to know this information in time, arrange and adjust their work and travel plans in time, so as to achieve the effect of intelligent perception and convenient use of all kinds of tourism information.
2) The necessity of smart tourism:
Facing the ever-expanding industrial scale, the ever-changing market source structure and the growing demand for diversified mass tourism consumption, the tourism industry should give full play to the leading role of informatization in the tourism industry, trigger comprehensive changes in tourism development strategy, business philosophy, operation mode and industrial pattern through informatization, change the industrial development mode from the industrial supply chain and process form, and comprehensively promote the transformation and upgrading of tourism. So as to realize the overall goal of cultivating tourism into a strategic pillar industry of the national economy and a modern service industry that the people are more satisfied with. Therefore, informatization should be regarded as the main way to improve the efficiency of tourism services; Actively carry out online travel services, online marketing, online booking and online payment, make full use of social resources to build tourism data centers and call centers, and comprehensively improve the tourism information service level of tourism enterprises, scenic spots and key tourist cities.
Smart tourism is an improvement on traditional tourism. The main purpose of smart tourism is to perceive the information of tourists, tourism resources, tourism economy and tourism activities, and transmit and analyze it in time. On the one hand, it can improve the tourism experience and quality, at the same time guide tourism enterprises to plan corresponding tourism products, promote innovative marketing of the whole tourism industry chain, and change the "ignorance" of the whole tourism before departure and the "fear" after returning.
3) Companies that have done better in domestic smart tourism:
Beijing Ding Feng Meijing Technology Co., Ltd., a leading enterprise in smart tourism, has undertaken and successfully completed the Outline of Beijing Tourism Informatization Development and Construction (20 1 1-20 13) and the Implementation Plan of Building an Innovative Smart Tourism City in Beijing (201-) The concept of "Building a New Olympic Park Urban Leisure Resort with Wisdom" is a set of planning and implementation plan tailored for the Olympic Park with the content and concept of smart tourism and leisure vacation according to the development strategy of the country and Beijing and the Twelfth Five-Year Plan, closely combining its own characteristics and unique advantages.
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