Rural tourism has been upgraded and the total revenue from leisure agriculture and rural tourism in Yanqing District has exceeded 100 million in the first half of the year.

In the first half of this year, the total revenue from leisure agriculture and rural tourism in Yanqing District was 115.432 million yuan, a year-on-year increase of 2.2 times, an increase of 1.4% from the same period in 2019; the total number of receptions was 1.329 million, a year-on-year increase of 2.3 times, and recovery By 2019, it was 72.7%, a significant recovery. Among them, boutique B&Bs performed well, with 137 B&Bs in the region, receiving 116,000 visitors, accounting for 10.4% of rural tourism revenue.

Yanqing District has a long history and rich cultural heritage. It is a place where farming culture and nomadic culture, Central Plains culture and northern culture, Han culture and minority culture merge. It has sufficient soil for the connotation of B&B culture. In the development process, Yanqing's homestay industry fully explores local characteristic culture, folk customs, traditional crafts, etc., and combines the three golden tourism business cards of "Winter Olympics, Expo, and Great Wall" with ecological advantages to cultivate "Winter Olympics families" with local characteristics , World Garden Family, Great Wall Family, Landscape Family", with culture as the soul, we will make good articles, form the unique cultural heritage of B&B, and promote the integration and unification of B&Bs in rural tourism upgrading and traditional cultural protection and inheritance.

During the normalization of epidemic prevention and control, rural tourism receptions in 15 towns and villages in Yanqing District are operating normally. At the same time, affected by restrictions on leaving Beijing, tourists in the suburbs have increased, and the number of receptions has increased significantly. Driven by the Winter Olympics, Yanqing has carried out colorful winter ice and snow and other special activities, attracting more and more urban tourist groups and promoting an increase in rural tourism income.

Since 2020, Yanqing District has been adhering to the high-quality, exquisite, and precise working methods, positioning itself as "creating a benchmark for northern B&Bs", planning overall, making key breakthroughs, and cultivating 120 boutique B&Bs and B&B courtyards. 376, providing 3,700 B&B beds, promoting Yanqing District B&Bs to implement leapfrog development from point layout to linear expansion to agglomeration in four large areas, successfully shaping boutique B&Bs into an effective carrier for the transformation of "two mountains" and promoting the development of tourism in the entire region. , becoming a brand new business card for Yanqing’s high-quality green development.

At the same time, Yanqing District is actively exploring new models for the development of B&B clusters, developing the first B&B cluster project in the northern region - Hesu·Yanqing Yaoguanling, and promoting Great Wall cultural B&B clusters such as Shixia Village and Shifosi Village. construction. Build the first government-led Northern B&B College in the northern region. It will train 100 shifts and 3,000 people for northern B&B practitioners every year. It will innovatively hold a B&B Butler Style Competition to enhance the professionalism of B&B practitioners. The Northern B&B Conference has been held for four consecutive years. Through the B&B Conference, Yanqing’s experience in B&B construction was shared and the “Yanqing model” of B&B development was promoted.

Today, Yanqing has found a new path in its agricultural and rural development strategy that is suitable for the functional positioning of ecological conservation areas. It has integrated cultural elements into the process of upgrading rural tourism and reflected the development of "culture + tourism" The model allows people to see the mountains and remember their homesickness during rural tourism.