"A Hundred Miles of Cuckoo Free Tour" Jiashan Cultural Tourism Resources Promotion Conference came to Hefei to play a chapter in the integrated development of culture and tourism

In order to further promote the integrated development of the Yangtze River Delta, promote cultural tourism exchanges between Jiashan and Anhui, strengthen cultural tourism cooperation between Zhejiang and Anhui, promote Jiashan cultural tourism resources, and expand Anhui tourism market, on September 26, Jiashan Cultural Tourism Resources (Anhui) Promotion Conference was held in Hefei.

This event is hosted by Jiashan County Culture, Radio, Television, Tourism and Sports Bureau and hosted by Tongcheng Tourism. It promotes Jiashan's cultural tourism resources in the form of maximum enjoyment for tourists and focuses on interaction with attractions, creating the unique charm of Jiashan's cultural tourism. The Jiashan autumn tourism itinerary was released at the meeting, and the atmosphere was warm and lively.

Hefei Jiashan takes advantage of the opportunities of Yangtze River Delta integration. Jiashan is located at the junction of Zhejiang, Shanghai and Jiangsu provinces. It has crisscrossing water network, rich products, beautiful scenery and simple folk customs. It is world-famous as a land of fish and rice, a land of silk, and a land of culture. Jiashan has a long cultural history. It is the only “county-level scientific development demonstration site” in the country. In 2016, it was included in the list of "National All-for-one Tourism Demonstration Areas". In 2006, it was successfully created as one of the first batch of "Zhejiang All-for-one Tourism Demonstration Counties" and is an important tourist city in the Yangtze River Delta region.

Taking advantage of the integration of the Yangtze River Delta, Jiashan’s cultural tourism resources have spread across many cities in the Yangtze River Delta, and Hefei is an important stop among them.

Jin Mingeng, Party Secretary of the Jiashan County Culture, Radio, Television, Tourism and Sports Bureau, said that Jiashan is rich in cultural tourism resources, and the current integration of the Yangtze River Delta has brought huge opportunities for high-quality development of the tourism industry. Jiashan will pay more attention to the exploration of local culture. At the same time, with the help of Xitang and Dayun tourism platforms, it will introduce and promote major cultural tourism projects, promote the in-depth integration of culture and tourism, and bring high-quality cultural tourism experience to Hefu and even national tourists.

Yang Shengbing, Director of the External Exchange and Cooperation Department of the Hefei Municipal Culture and Tourism Bureau, said that Jiashan not only has the charming natural scenery of the Jiangnan Water Town, but also has many historical sites and innovative cultural IPs. Hefei and Jiashan are both located in the Yangtze River Delta region, and the two places have close cultural exchanges and tourism cooperation. This promotion meeting has established a good platform for both parties to further strengthen exchanges and cooperation, and is conducive to promoting exchanges and cooperation between cultural and tourism enterprises in the two places.

The performance presented the charm of Jiashan cultural tourism. Jiashan is endowed with unique cultural tourism resources. From the historical and cultural experience in the ancient town of Xitang to the leisure travel in the Dayun Tourist Resort, from the parent-child tour in the Gopher Chocolate Town, to the hot spring tour in the Yunlan Bay Hot Spring Scenic Area, to the rural tour in the Biyun Flower Sea, there is a rich and colorful experience. "Ten Bowls of Good Rice", the Jiashan Tourism Sharing on-site presented a variety of new cultural tourism products and new business formats, highlighting the infinite charm of Jiangnan water town culture and the vigorous development of cultural tourism, making the guests yearn for it.

In order to make Jiashan cultural tourism more popular, Jiashan cultural tourism resources are promoted in the form of tourists' enjoyment. Xitang is a thousand-year-old ancient town with "Spring and Autumn Water Town, Tang and Song Ancient Towns, Dalian Travel Agency, Ming and Qing Architecture, and Modern People". In recent years, Xitang has vigorously promoted Hanfu culture and poetry culture, and used culture to drive tourism, attracting countless Hanfu enthusiasts and poetry enthusiasts, making the essence of Xitang culture truly integrated into tourism, forming a cultural centripetal force and cultural radiation with Xitang's unique label .

As one of the two important wings of Jiashan’s cultural tourism development, Dayun has embarked on a unique development path led by IP. Jiashan digs deep into local characteristic industries and culture, starting from the needs of tourists, and incubates "sweet ambassadors" - Bao Yun IP and a seri

The release of Jiashan's autumn tourism boutique routes is another focus of this event. This route will visit Gefeisong Chocolate Town, Yunlan Bay Hot Spring Scenic Area, Xiadianmiao Village, taste the special dishes of "Ten Bowls of Good Food", visit Tangxi Ancient Town, visit Jiashan Museum, and experience Jiashan's natural beauty, cultural customs, History, culture and special cuisine.

In fact, today’s tourists pay more attention to the connotation and quality of tourism products, and they care more about unusual experiences and differentiated, personalized and characteristic tourism IP. In recent years, Jiashan has promoted tourism through culture and tourism through culture. While exploring the cultural connotation of tourism resources, we will turn more cultural resources and elements into tourism products, and actively create ancient town tours, sweet tours, rural tours, etc. It has formed a unique tourism business card, attracting more and more tourists from the Yangtze River Delta, the country and the world to experience the charm of Jiashan.