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The first chapter is the analysis of the present situation and development conditions.

I. Overview of Baiyun District

Baiyun District is one of Guangzhou 10 urban areas, named after Baiyun Mountain Scenic Area. Located in the north of Guangzhou, it is adjacent to Zengcheng in the east, Nanhai in the west, Liwan, Yuexiu, Tianhe and Huangpu in the south, Huadu District and Conghua in the north. The whole area is 65,438+0,042.7 square kilometers. By the end of 2000, there were 840,000 permanent residents and about 900,000 floating population in the region. The administrative district governs 12 towns and 15 administrative streets.

Located in the south of the Tropic of Cancer, Baiyun District has a subtropical maritime climate with abundant sunshine and rainfall, with an annual average temperature of 265,438 0.8 degrees and an annual average rainfall of 65,438 0.655 millimeters. There are many landforms in the territory, with hilly areas in the east and northeast, including Maofeng Mountain (534.7 meters above sea level), the highest peak in Guangzhou, and the famous Baiyun Mountain Scenic Area. The scenery is pleasant. Guanghua Plain is in the middle, and the Pearl River system is in the west. The river network is intertwined, and the Pearl River waterway, Bajiang River and Liuxi River flow through the territory, which is not only convenient for irrigation, but also beneficial to shipping. Among them, Liuxi River is the main drinking water source for Guangzhou citizens.

Since the reform and opening up, Baiyun District has made remarkable achievements in economic development and social undertakings with its pioneering spirit, superior location and rich resource conditions. In 2000, the region's GDP was12.753 billion yuan, double the ratio of 1995. The industrial structure has been further optimized, and agricultural management has changed from single-family decentralized management to intensive management driven by leading enterprises, and the degree of industrialization and intensification has been continuously improved. The overall quality of industry has been further improved, and a new generation of enterprise groups has gradually grown, becoming a new economic growth point and the main force to promote economic restructuring and optimization. The tertiary industry is developing rapidly, and the professional markets of all kinds of commerce and trade are growing. Tourism, real estate, finance and insurance, information intermediary and other industries are booming, and the tertiary industry has become the pillar of the national economy. At present, the proportion of the three major industries in this area is 16: 38: 46.

Second, the evaluation of tourism development

(a) Assessment of the current situation

Since the reform and opening up, with the vigorous development of tourism in China and Guangzhou, Baiyun District has actively developed its tourism business, built hotels, developed scenic spots and expanded its tourism market, relying on its superior location, convenient transportation, vast geographical space and good combination of tourism resources. After more than 20 years of development, especially during the Ninth Five-Year Plan period, the tourism industry in Baiyun District has grown from scratch, from small to large, and has begun to take shape.

1. Tourism reception facilities are becoming more and more perfect, and the tourism industry system has initially taken shape.

After more than 20 years of struggle, the tourism industry in Baiyun District has initially formed an industrial system. The sign is that tourist reception facilities are becoming more and more perfect, the scale of tourism industry is gradually expanding, and tourism elements are gradually developing. By the end of 2000, there were 195 accommodation facilities,1000 guest rooms and 22,000 beds in the whole region, and 80 hotels were included in the tourism statistics, including 5 star-rated hotels/kloc-0. In terms of tourism and catering, with the rapid development of Guangzhou's economy and tourism, the catering resources in the region have been utilized. There are 2,000 restaurants and restaurants, 60 of which have large scale and grade, including 4 designated restaurants. In recent years, the newly formed Xinguangcong highway dining corridor is the most distinctive. More than 20 restaurants with large scale and grade characteristics have gathered in this area, which has become an integral part of the strong tourism product "Eat in Guangzhou". In terms of tourism shopping, with the completion of commercial streets and professional wholesale markets such as Guangqing Road Comprehensive Wholesale Market, Huangshi Road Auto Parts Market, Ziyuan Port Leather Market and Airport Road Cosmetics Market, a unique tourism consumption market has gradually formed. Many amusement places represented by Nanhu National Tourism Resort, Oriental Paradise, Guangzhou New Gymnasium and Baiyun Mountain Scenic Area can meet the entertainment requirements of citizens and tourists. At present, the six elements of "travel, travel, housing, eating, shopping and entertainment" in the whole region are basically matched, and the industrial system has initially taken shape.

2. All kinds of tourism resources have been initially utilized and developed, and the development of tourism products is changing from sightseeing products to the combination of sightseeing, leisure and vacation and ecology.

Since the reform and opening up, especially since the 1990s, Baiyun District has gradually developed a number of well-known tourist attractions and amusement places represented by Baiyun Mountain Scenic Area, Nanhu National Tourism Resort, Oriental Paradise and Luogang Xiangxue Garden, and initially formed a series of tourism, amusement and leisure products with certain characteristics. Agricultural eco-tourism projects have also developed steadily and become characteristic tourism products to adapt to the development of modern tourism. Qinqin Farm, Guangzhou Lvye Ecological Education Center, Star Agricultural Base and Guangzhou Fruit World have become new tourist hotspots after packaging and promotion. Shan Ye vegetables and pastoral flavor with the characteristics of Baiyun District have gradually developed into tourist attractions that attract Guangzhou citizens and tourists from all over the world. Especially in recent years, with the completion of landmark projects such as Yuntai Garden, Sculpture Park, Guangzhou New Gymnasium and the landscape belt on the west side of Baiyun Mountain, the leisure belt on the west side of Baiyun Mountain in Guangzhou has been formed.

3. Tourism has developed.

Compared with the districts in the central city of Guangzhou, Baiyun District was located in the north before Huadu and Panyu were transformed into districts, and it was not in the core area of Guangzhou's tourism development, and it did not have an advantage in urban tourism, especially in business and conference tourism. However, relying on the representative of Guangzhou as a "landscape city" and the unique advantages of ecology and water town, the number of weekend sightseeing, vacation, leisure and citizen tourism is actively expanded, which makes the tourism industry advance by leaps and bounds and attracts millions of tourists every year.

(2) Existing problems

1, the tourism orientation is not clear, and the development direction is not clear.

Since the reform and opening up, Baiyun District has implemented the development strategy of consolidating the basic position of agriculture, insisting that commerce is the main driving force of economic development and extroversion. Relatively speaking, tourism is basically in a state of self-development and its status is low. It should be said that in recent years, the Baiyun District government has attached great importance to the development of tourism, which has been elaborated as an important chapter in the Tenth Five-Year Plan for National Economic and Social Development in Baiyun District of Guangzhou (Draft), but the position and role of tourism in the whole economic and social development and the tertiary industry have not been clear. This is not commensurate with the status quo. At present, many provinces and cities in China regard tourism as a new economic growth point or a pillar industry of the national economy, and other districts and cities (county-level cities) in Guangzhou also put tourism in an extremely important position to develop. Unclear positioning will inevitably affect the implementation of industrial development policies, industrial management functions and related measures, and affect the creation of tourism environment.

2, the industry management strength is weak, and the management work lags behind.

The lack of industry managers and professional management talents is closely related to the previous problems. Because the position of tourism in the economic and social development of Baiyun District has not been recognized as it should, it is naturally difficult to effectively guarantee the establishment of its management institutions and the allocation of administrative personnel. At present, there are only three people who undertake the management of tourism market, the development of tourism resources, the organization of tourism routes and the development of tourism business in the whole region, which seems to be inadequate. The Tourism Bureau is an additional department based on the Commercial Bureau. Lack of management authority over the whole tourism industry, especially the macro-control of the tourism market and the construction of tourism projects, is prone to problems such as unbalanced layout and disorderly resource development caused by lack of planning and monitoring, resulting in waste of resources and funds, hindering the benign development of tourism and adversely affecting the overall economic development.

3. Rich tourism resources have not been efficiently utilized and developed, and the fist products with enough influence have not been formed, and the resource advantages have not been transformed into direct economic advantages.

Baiyun District's tourism resources are one of the relatively rich areas in Guangzhou 10 metropolitan area, including natural landscape resources with profound Lingnan characteristics, colorful cultural landscape resources and fashionable modern tourism resources, such as leisure and vacation, water town customs, agricultural ecology and so on. However, due to insufficient understanding of tourism resources and inaccurate positioning, it has not yet formed a fist product that occupies a more important position in the tourism market in Guangzhou. At present, the present situation of tourism resources development in Baiyun District is as follows: Baiyun Mountain has become the symbol of Guangzhou as a "landscape city" and a key tourist area in Guangzhou, but it has no obvious driving effect on the whole tourism market in Baiyun District; The slow progress in the construction of Nanhu National Tourism Resort has not played the expected demonstration effect on the development of holiday and leisure products in Baiyun District. However, the customs, agricultural sightseeing, ecological utilization and development of water-rich towns are still in the initial stage, and there is no distinct personality.

Due to the limitation of words, please refer to the resources for details.