Older people become the main force of travel.

Tourism is an entertainment activity, an activity to leave one's usual place of residence and go to another place where others often live. Its purpose is to find happiness, relax and gain new feelings in another place.

"Old and new people" are becoming the main force of tourism "

The "post-50 s" are aged between 60 and 70, and they are old people in the traditional sense. They are still in good health. Their pains in their eighties and nineties have not yet arrived, and their burdens in their forties and fifties have been removed. This age group is called "the second childhood" by many elderly people. At the same time, these elderly people can avoid the peak of legal holidays, which also stimulates their enthusiasm for tourism.

In addition, experts pointed out that these elderly people were born after the founding of New China, and most of them caught up with the spring breeze of resuming the college entrance examination and reform and opening up. Retirement is a good opportunity for China to move from "rich" to "strong", and the level of medical care and old-age security is constantly improving. They often have a certain amount of savings, are highly educated, and have developed more modern consumption habits.

The survey shows that after the outbreak, the travel mode of citizens has changed, and the tourism products have also changed with the market demand. In the past, regular tour groups were in a hurry, visiting many scenic spots, and middle-aged and elderly people were tired with the group.

Now the travel itinerary of middle-aged and elderly people has begun to be built in the direction of "life-oriented sightseeing", so that everyone has enough time to enjoy the beautiful scenery of the scenic spot without going out early and returning late. Under normal circumstances, only 2-3 scenic spots are arranged every day, so that tourists have more than two hours to swim and take photos at the scenic spots, and try to set aside time to feel the local life. Many middle-aged and elderly tourists are more satisfied with this slow-paced gameplay.

Behind the phenomenon of the elderly traveling together is the increasingly serious problem of aging.

According to the results of the seventh national census released in May this year, in 2020, the population aged 60 and over will exceed 260 million, of which the elderly aged 65 and over will exceed 70%. In addition, in *** 16 provinces, the population aged 65 and above exceeds 5 million, among which the elderly population in 6 provinces exceeds100000.

According to United Nations standards, the population aged 65 and over accounts for more than 7%, which is an aging society. If it exceeds 14%, it is a deeply aging society. In China, the figure has reached 13.5%. According to the prediction of the National Working Committee on Aging, the degree of aging in China will continue to deepen in the future. The proportion of the elderly population will exceed 1/4 around 2035 and 1/3 around 2050.

Although the elderly often face diseases, physical decline, mobility and other problems. After the outbreak in COVID-19, the information-based epidemic prevention means in all parts of the country have also become an obstacle for some elderly people to go out of their homes. However, because the elderly have money and leisure, traveling abroad has become an important way for them to get rid of family constraints, be themselves and enjoy life.

Many people in their 60s report that there are many commodities and services for the elderly in the market, but they are often more in line with the needs of the 70s and 80s. The "new and old people" who have just left the workplace are generally in good physical condition, and there is no obvious difference between young and middle-aged people in leisure, sports and tourism. Experts suggest that the old-age care industry and other industries related to the elderly should be more subdivided, and strive to provide accurate services according to the characteristics and needs of the "new and old": develop new formats such as entertainment, tourism, sports, education and training for the elderly, and innovate the old-age care model to make them spend money more happily and smoothly.