Traditional Culture Encyclopedia - Tourist attractions - On the Function of Tourism Market Segmentation
On the Function of Tourism Market Segmentation
The function of tourism market segmentation is:
1, which is beneficial for tourism enterprises to find market opportunities and better meet the needs of tourists.
2. It is helpful for tourism enterprises or tourist destinations to better formulate the best marketing strategy.
3. It is helpful for small tourism enterprises to establish their position in a certain market segment.
4. This is helpful for tourism enterprises to explore new markets and expand the market share of tourism.
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