A Case Study of Tourism Enterprise Management

1. What are the characteristics of tourism enterprise management? 2. Understanding of tourism management. What are the characteristics of tourism enterprise management? The main body of tourism industry management is tourism administrative departments at all levels and tourism industry organizations. Therefore, tourism management has the following main characteristics:

1, comprehensive

Tourism management has comprehensive characteristics. Tourism is a highly interrelated industry. The six elements of tourism "food, shelter, transportation, travel, shopping and entertainment" make the management of tourism very extensive. Tourism management involves not only tourism, but also other related industries.

Step 2 be broad

The management scope of tourism has extensive characteristics. Tourism activities involve many regions and departments, so the management of tourism involves a wide range of functional departments, and it is difficult for tourism administrative departments to coordinate. There is a serious phenomenon of "multi-strategy" and "multi-management" in reality.

3. Dynamic

Tourism management has dynamic characteristics. Tourism management is a dynamic management, involving the whole process of tourism enterprise management. For example, taking travel agencies as an example, the management of tourism has formed a dynamic management process from licensing examination and approval, quality deposit collection, annual inspection, complaint handling and unqualified enterprise handling.

4. Vulnerability

The management of tourism is characterized by fragility. The comprehensiveness of the tourism industry makes the industry management of the tourism industry should be a kind of comprehensive management. However, at present, China's tourism authorities do not have the authority of a comprehensive department, and their scope of authority only involves the core areas of tourism such as travel agencies, hotels, scenic spots and travel agency access.

Other related fields are managed by other government functional departments according to relevant laws, regulations and authorization, and there is no pattern of big tourism and big market. This situation makes the management of tourism more difficult and the management foundation more fragile.

5. Lag

The management methods and means of tourism are relatively backward. At present, China's tourism management still has a certain planned economy color. In the process of industry management, the government directly intervenes in the micro-management of market players, the management and coordination function of industry associations is weak, and the separation of government from enterprises is still outstanding. With the gradual development of China's tourism market, the current industry management mode should be reformed accordingly.

Extended data:

target

Generally speaking, the objects of tourism management can be divided into narrow sense and broad sense. In a narrow sense, the object of tourism management refers to enterprises directly engaged in tourism management activities; Broadly speaking, the management objects of tourism include not only enterprises directly engaged in tourism business activities, but also social institutions serving tourism business activities.

According to the business scope, the business objects of tourism in a narrow sense can be divided into four major tourism enterprises: travel agency, accommodation represented by hotels, tourism transportation and tourist attractions.

The tourism industry in a broad sense includes not only the above four industries, but also social institutions such as entertainment industry, tourism commodities, tourism information (communication institutions such as communication and news media), tourism consulting industry (institutions such as diagnosis, planning, planning, design and certification), tourism education, legal services and medical services.

References:

Baidu Encyclopedia-Tourism Industry Management

Understanding of tourism management specialty: tourism management is a new discipline to study tourism management.

Research direction of tourism management specialty:

1. Tourism enterprise management: The direction of tourism enterprise management is to study the theory, method and application of tourism enterprise management from the characteristics of tourism service enterprises. The main contents include: the basic theory of tourism enterprise management; Tourism demand characteristics and tourism service combination; Operating characteristics of tourism enterprises, etc.

3. Direction of exhibition service and management: including the basic theories and methods of exhibition service and management, familiar with the organization process of exhibitions, exhibition tourism management services, exhibition marketing and customer service, venue management, booth design, engineering construction, exhibition transportation, business services, exhibition hall cleaning, garbage disposal, catering services, exhibition marketing concepts, etc.

4. Tourism culture: help people correctly understand and understand the social impact of tourism activities, handle the harmony between economic and social benefits of tourism, and promote the overall, comprehensive and sustainable progress of the reception area.

5. Tourism laws and regulations: laws and regulations in the development of tourism.

6. The economic impact and motivation of tourism.

7. The emergence of tourism behavior and psychological motivation.

8. Tourism Education "Tourism Education Teaching Method".

9. Planning of tourist attractions: Tourism planning is the overall deployment process of the development goals and realization methods of a regional comprehensive tourism system.

10. Eco-tourism: Promoting the sustainable economic and social development of eco-tourism destinations is an important purpose of developing eco-tourism, which is embodied in two levels: the individual level of residents and the overall social, economic and cultural level of tourist destinations.

Research object of tourism management major:

The research scope of tourism management discipline focuses on business fields such as tourism enterprise management, tourism development and tourism marketing, exhibition service and management. Under the conditions of tourism resources and service facilities, an economic department that provides various service labor for tourists in tourism and obtains economic benefits. Tourism is a comprehensive economic undertaking, and its composition involves many sectors of society. Its basic economic activities are composed of travel agencies, tourist hotels and tourist transportation.

As a human activity, tourism has existed since ancient times. Accompanied by religious, sightseeing, business, exploration, cultural exchanges and other activities. As an industry, tourism has developed rapidly with the development of social productive forces and the improvement of people's living standards, and tourism activities have become a part of people's lives. The improvement of traffic has promoted the development of tourism.

Tourism enterprise management Tourism enterprise management is the abbreviation of tourism enterprise management, which includes two aspects: operation and management. It means that in the management of tourism enterprises, managers use various methods to effectively achieve the predetermined goals of tourism enterprises on the premise of understanding the market. Below I will solve the management problems of travel companies for you, hoping to help you.

Operation and management of tourism companies

(1) business content

Tourism enterprise management refers to a series of activities that tourism enterprises enter the market as independent commodity producers, meet social needs and achieve enterprise goals by means of service production and exchange, and make the economic activities of enterprises reach a dynamic balance with their external environment. The main contents of business activities of tourism enterprises include market investigation, analysis and research, selection and positioning of target markets, rationalization and improvement of products, development and promotion of new products, management of prices and profits, organization and development of tourists, operation and accounting of funds, etc.

(2) Management content

Different from the management of tourism enterprises, the management of tourism enterprises focuses on the interior of tourism enterprises, which means that the managers of tourism enterprises achieve their predetermined goals through planning, organizing, controlling, supervising and encouraging the specific business activities of enterprises. The management of tourism enterprises includes: organizing and allocating various resources of enterprises according to scientific management methods to realize the normal operation of enterprises; Maintain and provide high staff enthusiasm and creativity; Strengthen cost control, reduce internal friction and improve economic benefits of enterprises. In other words, tourism enterprises generally need to carry out business management, human resources management, financial management, marketing public relations, equipment management, safety management and service quality management.

Management characteristics of tourism enterprises

(1) synthesis

Tourism is a comprehensive economic industry integrating tourism, travel, residence, food, shopping and entertainment. In order to meet the various needs of tourists, it is objectively required that comprehensive facilities such as catering, accommodation, transportation, culture and entertainment, scenic spots and tourist commemorative crystals and their tourism enterprises manage the production and sales of other daily necessities, that is, a comprehensive tourism service system must be formed. This comprehensive objective requirement determines the comprehensive characteristics of tourism enterprise management.

(2) Complexity

Tourists come from different countries or regions with different purposes, personalities, ages, incomes, hobbies and interests. Therefore, in order to meet the requirements of every tourist, tourism management activities will present complex characteristics. In addition, the management activities of tourism enterprises should be related to domestic and international tourism markets, and each market has many different market segments. Therefore, tourism enterprises must carry out targeted management for each market segment. This increases the complexity of tourism enterprise management.

(3) regionality

The material basis of tourism development is tourism resources, which varies from place to place. So there will be some attractive areas, some relatively weak areas and some unattractive areas, forming hot spots, warm spots and cold spots in the tourist area. According to the different hot and cold areas of tourism, the management should also be different. Therefore, tourism management should closely combine the tourism resources and regional characteristics of each region.

(4) Seasonal

Due to the change of seasons, the attraction of tourism resources changes, and the business activities of tourism enterprises must be adjusted in time according to the seasons. For example, when the off-season comes, it is necessary to strengthen marketing efforts and pay attention to cost control in management; The peak season is coming, and the marketing efforts are relatively weak. It is necessary to emphasize service quality management.

Management functions of tourism companies

(1) decision function

Decision-making refers to the problem that enterprise managers choose the right direction and goal for enterprises and solve what to do according to the actual situation and fundamental interests of enterprises when faced with various choices for enterprise development. When making micro-decisions, tourism enterprises must implement democratic decision-making and division of labor on the basis of mastering relevant information, and pay attention to inspection and supervision at any time. Planning is to decide in advance how, when and who will do it.

(2) Planning function

The planning function of tourism enterprises is the management activity of tourism enterprises to determine the ways and methods to achieve their goals. The organizational function of tourism enterprises refers to the management process that managers determine the organizational structure, allocate human, financial, material, time and information resources, divide departments, and assign tasks and rights to each department in order to effectively realize the objectives of the enterprise. The central problem to be solved is the establishment of organizational management system and the use of human resources.

(3) Organizational functions

Organizational function is a natural extension of planning function, which runs through the whole process of enterprise management. Whether the organization of an enterprise is effective and reasonable will directly affect the operation of the enterprise. The control function of tourism enterprises refers to the supervision, inspection and analysis of various businesses in the process of enterprise operation in accordance with the planned objectives and established standards to ensure the completion of the objectives and tasks.

(4) Control function

By controlling functions, tourism enterprises can minimize the difference between planned objectives and actual results. Leadership is also one of the basic functions of enterprises. When a manager of a tourism enterprise shapes his own self-image, influences his subordinates' values and attitudes, changes their cognition and gives them rights and obligations, he is exercising his leadership function.