The Function and Significance of Culture to Tourism Development

From the essence of tourism, tourism activity itself is a process of improving the civilized quality of tourists. Appreciating natural scenery and foreign cultures should be a process of cultivating sentiment and pleasing body and mind for every tourist. However, since the reform and opening up more than 20 years ago, the tourists from China who are cash-strapped to lavish spend more time on material pursuit and sensory satisfaction, while ignoring spiritual pursuit. In fact, the true meaning of tourism is not only reflected in the footprints left by different places and the number of photos taken, but also in the feelings of the soul and the sublimation of emotions. Over the years, in the process of business operation, tourism enterprises often attach importance to business over emotion, and many tourist attractions have more commercial symbols than cultural symbols; In the travel agency's itinerary, there are more shopping spots than sightseeing spots ... these behaviors that violate the essence of tourism are worth pondering.

1. Advanced tourism culture leads the development direction of tourism. Tourism is an economic industry with strong culture, and culture is the soul of tourism. The essential characteristics of tourism culture inevitably require giving priority to the development of tourism culture and leading the development of scenic spots with advanced culture. Modern tourism is an advanced consumption implemented by tourists to meet their spiritual and cultural needs. Only by paying full attention to the cultural attributes of tourism products, excavating their cultural connotation, displaying their cultural characteristics and improving their cultural taste and connotation can we attract tourists and bring about the vigorous development of tourism.