How to understand the essence of tourism consumption?

1. Tourism economy is an important economic industry, and its essential attribute is economy.

First of all, tourism economy is the product of social and economic development to a certain stage, which is based on a certain level of economic development. Without a certain level of economic development as a guarantee, it is impossible to produce tourism demand and tourism supply. Second, the tourism economy consists of enterprises with different scales, locations, properties, organizational types, service scope and service methods. These enterprises directly or indirectly provide products and services for tourists' tourism activities, while meeting the material and cultural needs of tourists, they profit from them and try to obtain the best economic benefits through economic accounting. Many countries have listed tourism economy as an important industry of national economy and incorporated it into their economic and social development plans. Thirdly, tourism economy is a comprehensive business, which can drive and promote the development of other economic industries related to tourism, and then promote the development of regional economy, increase foreign exchange income and promote the return of money.

2. Tourism economy belongs to the tertiary industry.

Tourism economy produces tourism commodities and obtains economic benefits by selling these commodities. Tourism economy is an industry. We know that the socio-economic structure can be divided into three industry: which three industry?

Primary industry: agriculture (agriculture here is agriculture in a broad sense, including agriculture, forestry, animal husbandry and fishery) and secondary industry: industry and construction.

Tertiary industry: all industries except the first and second industries. In China, the tertiary industry can be divided into four levels: the first level: the circulation department (such as transportation), and the second level: the department serving production and life (such as finance).

The third level: departments (such as culture, education and health) that serve to improve the scientific and cultural level and the quality of residents. The fourth level: departments that serve the public (such as state organs, police, military, etc.). ).) Which industry does the tourism economy belong to?

The second level of the tertiary industry is an industry that provides services for tourists to complete their tourism activities.

3. Tourism economy is of a cultural nature.

From the perspective of consumption, tourism consumption is mainly a kind of cultural consumption, that is, although tourism consumption can not be separated from material, it is mainly cultural and spiritual material. Tourists engage in tourism activities by paying a certain amount of money and time, and their motivation is to obtain a kind of material and cultural enjoyment to meet their higher psychological needs. The essence of tourists' consumption in food, shelter, transportation, travel, structure and entertainment is cultural consumption, such as tourists enjoying famous mountains and rivers, learning about cultural relics, experiencing folk customs, tasting food and feeling the pleasure of traveling, etc., which are all cultural consumption behaviors. Tourism economy is to produce products that can meet this kind of tourism consumption demand, and obtain economic benefits through communication with tourism consumers. Tourism operators provide tourists with special products and quality services with certain cultural content, meet the needs of tourists, help tourists realize their perfect travel aspirations, and show the cultural development level of destination countries or regions. Therefore, tourism economy is not only an economic industry, but also a cultural undertaking, which plays a certain role in promoting the development of social culture. When the tourism economy sells "service" products, it should highlight the cultural nature, tap the cultural connotation in the whole process of tourism, and meet the material and spiritual and cultural needs of tourists.