What are the tourism performing arts products? What is tourism performing arts?

Hello! I'd be happy to answer your questions,

I am a personal consultant for tourism consultation in Shenzhen and its surrounding areas. If you want to know about the entertainment of tourist attractions, I'll introduce shenzhen happy valley to you, hoping it will help you.

The facilities of general tourist attractions are all sub-regional, and so is shenzhen happy valley.

1. Spain Square embodying peace and nature

2. Beautiful and dreamy magic castle

3. Explore the adventure mountain in the journey

4. Happy time suitable for parent-child families

5. Gold town favored by gold diggers

6. Shangri-La-a snowy area that stimulates adventure

7. Hurricane Bay in the Caribbean.

8. A leisurely stroll along the Sunshine Coast

9. Charming Maya Water Park

In the above-mentioned divided areas, there are hundreds of colorful amusement projects that can be participated by the elderly and children; If you like pirates, you can choose Hurricane Bay.

If you like excitement, you can choose a snow roller coaster.

If you like adventure, you can try the space shuttle and the jungle water war.

Shenzhen happy valley's simulation effect is perfect for American entertainment programs. Every visitor will feel that he has entered an illusory space, which combines the customs of South America with the scenery of northern Tibet and shows the beauty of the theme park.

2. What is the significance of tourism performing arts?

The difference between a VIP table and an audience.

Ancient Love is a brand of tourism performing arts created by Song Cheng, the first entertainer in China. At present, there are romance in Song Dynasty, including Shanghai, Xi, Sanya, Lijiang, Jiuzhai, Tanhe, Zhangjiajie, Guilin and Yue Ming.

3. What kind of tourism is tourism performing arts?

Regarding the concept of tourism, people put forward the definitions of tourism consumption and function from different angles. The author defines tourism as a comprehensive industry that relies on tourism resources, provides tourism products and services, and meets various tourism needs of consumers.

Therefore, tourism is not only an economic industry with strong culture, but also an economic and cultural industry.

According to this definition, we can see that the cultural industry and the tourism industry are integrated with each other, and the tourism industry can be incorporated into the content of the cultural industry, including the development and construction of cultural tourist attractions for tourists, the tour guide explanation service in tourism activities, the production and sales of tourist souvenirs, handicrafts and consumer goods, and tourism and entertainment. Cultural industries are included in tourism, including cultural tourism, cultural performances, exhibition tourism, online travel services, tourism education and training, etc.

4. What is the professional category of tourism performing arts?

After the cultural industry comes out, it can be used in some specific industries, such as radio and television, newspaper publishing, animation industry, online games, cultural tourism, performing arts and entertainment, advertising, art design, art market, cultural exhibition industry, sports industry, Chinese and foreign cultural trade investment and so on. Most of these industries are thermal industries.

1. Cultural industry management, referred to as document management, is a management major, which was established in 2004. Management major is a major set up to adapt to the rapid development of national cultural industry, aiming at cultivating compound cultural management talents with broad cultural vision, modern industrial concepts and management skills.

2. Cultural industry refers to the behaviors and activities of enterprises that produce and operate cultural products and provide cultural services, including performance industry, film and television industry, publishing industry, newspaper industry, network industry, entertainment industry, advertising industry, consulting industry, planning industry and other industries. At present, China's cultural management major has great development potential.

3. Cultural industry management, according to the fourth edition of undergraduate professional catalog, belongs to business administration.

4. The state plans a four-year undergraduate program, and some colleges and universities have specialized courses; According to the training direction of the school, you can get a bachelor's degree in management or a bachelor's degree, and you can be awarded a bachelor's degree in art after graduation.

5. General comprehensive and liberal arts colleges enroll students through the college entrance examination, while art colleges enroll students as art students.

5. The concept of tourism performing arts

Song Cheng Performing Arts Development Co., Ltd. (Song Cheng Performing Arts for short, stock code: 300 144) is the first performing arts company in China and one of the top ten theme park enterprises in the world. It has won the top 30 national cultural enterprises for eleven consecutive years, and has created five achievements in the world performing arts market for the first time: the number of theaters, the number of seats, the number of performances per year and the number of audiences per year. With performing arts as its core competitiveness, it has successfully built the brand of eternal love in Song Dynasty, and its industrial chain covers tourism and leisure, live entertainment and Internet entertainment. It is a large-scale online and offline performing arts enterprise in the world.

There are 74 performing arts theaters in Song Cheng with 6.5438+0.75 million seats, exceeding the total number of seats in the world. West End of London and Broadway are two major drama centers in the United States.

Basic information

Chinese name

Song Cheng acting development co., ltd

Headquarters address

Zhijiang Road 148, Hangzhou City, Zhejiang Province

Organizational form

shareholding system

company representative

Zhang Xian

famous

Top 30 Cultural Enterprises in China

Uniform credit code

143 1023 1 1

Registration agency

Zhejiang Administration for Industry and Commerce

creation time

1994 September 2 1

Another name

Song cheng acting

stock code

300 144

company profile

Hangzhou Song Cheng Performing Arts Development Co., Ltd. is one of the top 30 cultural enterprises in China. Taking theme park tourism and cultural performing arts as the main modes, it has successfully built the first brand of China tourism performing arts-Song's "Eternal Love" brand. The company is affiliated to Song Cheng Tourism Management Branch, hangzhou paradise Co., Ltd., Song Cheng Art Troupe Co., Ltd., Hangzhou Song Cheng Industrial Marketing Co., Ltd., Sanya Qianguqing Tourism Performing Arts Co., Ltd., Tai 'an Qianguqing Tourism Performing Arts Co., Ltd., Lijiang Chama Ancient City Tourism Development Co., Ltd. and Cheng Tourism Performing Arts Co., Ltd., and was selected as one of the top 30 cultural enterprises in China on June 6, 2020.

At present, Hangzhou has formed West Lake Sightseeing, Song Cheng Nostalgia and Hangzhou Paradise Leisure Tour, and has taken measures to build a series of theme parks and boutique tourism cultural performances in first-tier tourist destination cities across the country. In the future development, Song Cheng Co., Ltd. will become the most competitive and growing tourism culture enterprise in China with its good brand strength and creativity, and with the care and support from all walks of life.

6. What is the tourism performing arts industry?

Generally, it includes: film and television, radio, audio and video, games, animation, cartoon characters, performances, cultural relics, fine arts, advertisements, publishing and printing, creative design, traditional handicrafts, traditional costumes, traditional food, multimedia video software, network, architecture, sculpture, sightseeing and so on.

Cultural industry is an important part of tourism. In China, academic circles and some provincial and municipal government departments have a general understanding of the cultural tourism industry. Many people regard the main body of the tourism industry as an integral part of the cultural industry, including tourism transportation enterprises, tourism accommodation enterprises and natural scenic spots.

The real cultural tourism industry is mainly the tourism industry that develops humanistic tourism resources, and it is a part of the tourism industry to meet people's cultural tourism consumption needs. Its purpose is to improve the quality of people's tourism activities. The core of tourism is creativity. Special emphasis is placed on creating a cultural symbol, and then selling this culture and cultural symbol, culture gt; Cultural tourism is a way of life. Industry is a production and sales model, and the connection point between them is creativity. Therefore, cultural tourism can be understood as a creative industry that contains life culture created by human factors.

7. What is tourism performing arts marketing?

Love between Yulong Snow Mountain and Impression Lijiang

Yulong Snow Mountain is a rare city snow mountain in the world and the core brand of Lijiang tourism. Yulong Snow Mountain Scenic Area became one of the first 66 5A scenic spots in China in 2007. After the upgrade, the first action is to integrate the management rights of the surrounding six scenic spots and make Lijiang a core tourism brand scenic spot.

From the perspective of scenic spot market

To this end, Yulong Scenic Area specially invited director Zhang Yimou and his creative team to stage a large-scale stage play "The Yellow Emperor Loves the Ancient" in Lijiang landscape, so as to bind Yulong Scenic Area.

My impression of Lijiang: exploring the success of live performance

Impression Lijiang, a large-scale landscape performance, has caused a great sensation since it was officially performed on March 20, 2004. According to the statistics of Yulong Snow Mountain Scenic Area, Impression Lijiang has received 236,400 people in 2007, 600,000 people in 2008 and 6,543,800+0.4 million people in 2009 since its performance on July 23rd, 2006. There are 927 performances throughout the year, with 3-4 performances every day. Ticket revenue exceeded 65.438+0.5 billion, and net profit was 0.73 billion.

Why can 755-79000 achieve such excellent market performance? As far as the program itself is concerned, there are three main combinations: the combination of Lijiang brand and Zhang Yimou brand, the combination of folk life elements and live performing arts, and the combination of ethnic minority culture and the special environment of snow-capped mountains.

2. Impression Lijiang: The two most difficult problems in marketing management and their solutions.

1. Price strategy: How to formulate the ticket price policy? It is necessary to mobilize the enthusiasm of travel agencies, but not to make too many profits and reduce performance income?

In this regard, "Impression Lijiang" has taken a unique approach and adopted a super unbalanced fare policy. The basic idea is to grasp the big and let go of the small, and the preferential ticket policies and sales incentives are greatly tilted to strategic cooperative travel agencies.

For example, a large-scale land agency, with more than 50,000 team members throughout the year, can enjoy progressive ticket concessions and sales incentives; Small and medium-sized travel agencies with a team of less than 50 thousand people throughout the year have little or no discount on air tickets. This practice of putting eggs in several baskets looks risky in the market, but it has made Impression Lijiang a success in the market.

2. Channel control, how to choose the channel distribution mode.

In the marketing process, the channel model is selective distribution. The so-called selectivity means that scenic spots are not distributed to all travel agencies, but seize some key links in the tourism distribution chain and cooperate with a few travel agencies to gradually establish multi-level distribution channels.

The reason why scenic spots do this is to change the rules of the game in the tourism market and strengthen the marketing control of the tourism market. This practice of Yulong Mountain Scenic Area is not to establish a vertical distribution channel system, but to grasp the key links in the tourism distribution chain and strengthen the marketing control of the tourist market.

Limited by the development level of the domestic tourism market, scenic spots do not have the enterprise ability and market conditions to establish a vertical distribution channel system at present.

In fact, Yulong Snow Mountain Scenic Area did not abandon the traditional horizontal distribution model, but revised the original channel model, narrowed the horizontal width of distribution channels, reduced the number of agents and distribution levels, directly promoted the tourist market, and cooperated strategically with large tour groups and land agencies, thus strengthening the marketing control of the scenic spot tourism distribution chain, further extending the vertical depth of channel distribution, and making it have some morphological characteristics of vertical distribution.

8. The role of tourism in the performing arts

Culture is the soul of tourism. Tourism highlights culture and culture promotes industry. Tourism is the gold industry and sunrise industry in the world today, which contains great business opportunities and vitality. How to improve taste, create characteristics, show charm, and promote industry with culture must be carefully studied and thought. Attraction is the basis of the survival and sustainable development of a local tourism industry, which enables tourists to return to nature and realize the harmony between man and nature through sightseeing, life experience and valley tour. If tourism lacks humanistic, historical and cultural connotations, it will lose its personality and spiritual connotation. In the development of tourism, we should give full play to the role of literary and art circles, explore folk culture, inherit excellent traditional culture, and strive to promote the grafting of folk culture such as folk dance, craft, instrumental music, folk art, grand events, local operas, cultural relics and historical sites with leisure tourism and holiday products, so as to retain the original ecology and original ecological development space of folk culture. Performing arts, videos and other media cultures also play a very important role in the development of the tourism market. We should take the natural landscape as the carrier and the humanistic culture as the soul, deeply excavate, sort out, restore and publicize the historical culture, use light and shadow technology to reproduce historical scenes, revive historical moments, tell historical stories and let tourists feel the charm of scenic spots.