Traditional Culture Encyclopedia - Tourist attractions - What are the classic marketing cases of tourist attractions?

What are the classic marketing cases of tourist attractions?

Hello, answer this question first! Marketing promotion means that photographers in scenic spots sketch in Zhangjiajie, collect the scenery and send it to South Korea for promotion. It aroused the suspicion of Koreans, and then invited the Korean media to the scenic spot for verification, so that Zhangjiajie completely conquered the Korean tourist market. At present, Korean tourists account for more than 80% of the foreign tourist market in Zhangjiajie. I once met groups of Koreans in Zhangjiajie Scenic Area. The tour guide said that it is difficult to see Korean tourists' teams everywhere in the tourist season every year!

Zhangjiajie Scenic Area is a beautiful landscape created by nature. Government departments are willing to promote it with amazing courage and introduce attractive policies, so that more tourists from all over the world will look to Zhangjiajie. The famous plan is that Russian warplanes cross the Tianmen Cave in the scenic spot. Although even CCTV fooled them in the end, it caused a great sensation at home and even internationally. The biggest winner of such marketing promotion is Zhangjiajie. Zhangjiajie once gave free travel activities to primary and secondary school students around the world for one year, and such promotion and publicity also earned enough popularity! We drove to Zhangjiajie and entered the expressway service area near Zhangjiajie scenic spot. There are free windows and exits everywhere for tourists to use, which makes people feel cordial without entering the scenic spot!

In recent years, Zhangjiajie has shown tourists the promotion of the new glass bridge. Although it is a gimmick, I don't know how many tourists it has attracted! As mentioned above, the development of tourism depends on natural resources on the one hand and publicity and reception services on the other! The above ideas hope to help you! The attached drawings share the pictures of Zhangjiajie.