How to write the current situation of short video marketing in scenic spots?

At present, short video marketing in scenic spots has become an indispensable means of publicity and promotion in many scenic spots. The following is the current situation of short video marketing in scenic spots:

Diversification of video content: short video production in scenic spots is no longer limited to introducing scenic spots and tourists' experiences, but also can increase stories and strengthen emotional communication. For example, by simulating tourist TV programs, visual and emotional display techniques are presented to increase the attractiveness and visibility of videos.

Rich short video platforms: With the rise of short video platforms, such as Tik Tok and Aauto Quicker, scenic spots can publish short videos on these new media platforms to attract young people's attention, increase brand exposure and increase passenger flow.

Video Festival Marketing: Scenic spots can plan corresponding short video marketing programs for specific festivals, such as Spring Festival, May Day, Dragon Boat Festival, Mid-Autumn Festival, etc., and use festival elements to enhance the affinity and commemorative significance of videos and narrow the distance with consumers.

Increased user participation: The scenic spot pays more attention to the discovery and participation of users, and adds interactive elements when making videos to create a relaxed and pleasant experience. For example, interactive activities such as question and answer or lottery in the video can increase the interest and attractive visual effect of the video and quickly increase fans and users.

Presentation of grand occasion in different places: Short video marketing subverts the traditional way of print advertising in scenic spots. Through panoramic roaming and VR virtual reality technology, it shows the realistic shock of the scenic spot and exerts people's infinite imagination in vision and space.

In a word, short video marketing in scenic spots, as an internet fashion propaganda method in the new era, enables scenic spots to be creatively promoted in the rapidly changing market habits, creates multi-channel brand impressions through short videos, increases brand awareness, quickly attracts users' attention, and improves the image and user retention of scenic spots.