Tourism promotion

According to the location of the scenic spot, comprehensively publicize its selected publicity channels (including online news, Weibo, video website, Yiren network promotion, etc.) to improve the short-term popularity of the scenic spot

According to different channels, customize different publicity contents, including the promotion of the scenic spot's own network and the promotion of surrounding tourism products, just like other brands or businesses. Tourism marketing is full of challenges

From how to solve the cognition of tourism products to the market decline in the off-season, many tourism products begin to turn to experiential marketing strategies

Targeted selection of marketing channels, such as media, news sources, forums, blogs and question-and-answer platforms

Whether marketing information can play its role depends on whether the information is accurately put into the target market

Tourism soft prose should not only highlight the characteristics of scenic spots, Moreover, it should contain certain emotions.

Planners need to plan marketing documents according to products, brands and customer groups to avoid empty talk and exaggeration.

We should pay attention to writing high-quality soft articles from the perspective of tourists and try to keep a variety of styles. The same style will cause aesthetic fatigue for a long time.