Why is Hongyadong so hot? Why is Hongyadong online celebrity?

Hongyadong in Chongqing is the first scenic spot in online celebrity at present, attracting a large number of tourists every day to experience different customs and visual feasts here. So why is Hongyadong so popular?

In recent years, on the May Day and National Day, "Chongqing gave up a bridge to spoil the powder" has become a beautiful talk, which means that on the May Day and National Day, too many tourists came to Hongyadong to punch in. Many people ran to the nearby Qiansimien Jialing River Bridge to take pictures of Hongyadong, which was overcrowded. Chongqing officials simply closed the bridge to cars and used it exclusively for "fans" to travel and take pictures.

thus, it can be seen that Hongya cave is popular.

However, there is an interesting phenomenon. Most of the tourists who come to Hongya Cave are foreign tourists, but the local Chongqing people seldom come. Most of them think that its building density is too high, and everyone is everywhere. It is just a commercial shopping street. "There is nothing to see during the day, but the night view is really beautiful at night."

Even some Chongqing people think that Hongyadong is just a commercial victory, which is not beneficial to Chongqing's traditional culture.

So, how did Hongyadong get here today? What does it mean to Chongqing's traditional culture?

let's have a brief discussion.

Tourists on Qiansimien Jialing River Bridge during the National Day, photography | Unusual

Professor of the Academy of Fine Arts: "You have to take a detour when you get to Hongyadong"

In p>22, the landscape project of Hongyadong began to bid.

As a 2,3-year-old street in Chongqing, Hongyadong has many historical sites, leaving behind two major landscapes of Hongya Dicui and Jialing Xizhao Bayu, as well as the original ecological diaojiao building community. It can be said that it is a living history of Chongqing and the only cultural landscape of the old mountain city left in Chongqing at that time.

therefore, its bidding has attracted the attention of all parties.

The real estate developers and enterprises participating in the bidding include Longhu, Xiexin and Little Swan.

Little Swan Group finally won the bid, and the planning and design scheme of Sichuan Academy of Fine Arts was also approved.

In this scheme, all the architectural symbols of the original Hongya Cave and the natural life form of the aborigines are preserved. The original original ecology of Hongya Cave, such as the riverside pier, the entrance of Hongya Cave, the cliff behind Hongya Cave and the most distinctive stone stairs, has been preserved.

However, such an idyllic design scheme was not adopted in the end, and was replaced by the scheme of Professor Li Xiangbei from the School of Architecture of Chongqing University.

The fundamental reason is that the former scheme is designed from the perspective of cultural heritage, while the latter scheme is designed from the perspective of commercial development.

if you were a developer, who would you choose?

"There is a world of difference between the two schemes. Originally, the plot ratio we designed was only .2, that is, more than 2,. Later, after repeated revisions, I watched it become more than 3,, then more than 5,, and finally more than 9, now, which has exceeded the original four times? So densely laid down, I think lighting is a problem. " Professor Wang Lin of Sichuan Academy of Fine Arts said.

"The original ecological community of the last diaojiao building in Chongqing has disappeared forever. I can only say that I am very sorry, very sorry." Professor sichuan fine arts institute and the original designer of Hongyadong Project, Hao Dapeng, even sighed when talking about Hongyadong.

A few years later, when Hongya Cave was really completed, Professor Hao Dapeng said in his personal blog that he now had to "detour" when driving through Jiabin Road and Cangbai Road where Hongya Cave was located, because he could not bear to see it become like this.

He Yongzhi: I broke my leg for Hongyadong

He Yongzhi, president of Chongqing Little Swan Group, is also the founder of Hongyadong Folk Scenic Area.

As an outsider of commercial real estate, it is estimated that even she is a little surprised to win the bid for Hongyadong, because she is competing with a real estate giant like Longhu.

after winning the bid, he yongzhi started the mode of "full firepower" and led her design team to all parts of the country non-stop to find design inspiration suitable for Hongya cave.

In Qiao's courtyard in Pingyang, Shanxi, she accidentally fell down the steps and broke her foot. During the construction of Hongyadong, she was pierced by a nail and her shoes were soaked with blood?

It can be said that He Yongzhi is still hard-working, and devoted himself to Hongyadong, hoping to make it look like her.

The design of Little Swan has been revised for three times and finally took shape.

has become what it is today.

In the middle, the designers who initially cooperated with Little Swan and the design team of Sichuan Academy of Fine Arts have "parted ways" with it.

"One-sided criticism of developers or designers may be problematic. The crux of the problem is that developers must make money when they get the project, which is determined by business logic. That's why they have taken such indicators as floor area ratio to the extreme. Can you blame them? They also want to keep the original number of roads, but it has caused regret now. In fact, the original intention of the government is also good. It not only wants to restore the historical area, but also makes it a new tourist growth point in Chongqing. Since you want to engage in commercial real estate, the designer's plan is certainly not wrong. "

Professor Hao Dapeng's evaluation is actually very pertinent.

so, what's the problem?

What's wrong with Hongyadong today?

It's only because of this that the doors are empty and suddenly burst into red.

After the Hongya Cave was built in p>26, according to He Yongzhi's own statement,

"The first year lost money, the second year lost money, and the third year lost money, and the previous five years lost money. I am dying in 216? "

Actually, the author visited Hongya Cave shortly after it was built.

At that time, I felt that, except for the viewing platform on the top floor and the dining street on the fourth floor, other floors were almost empty, and some floors were even available for sightseeing.

I have never been interested in this newly built commercial "old street".

then put it in the cold palace and ignore it.

In this way, Hongyadong has been open for more than ten years, and it has been tepid, with few foreigners coming and Chongqing people going, which is a kind of suffering for the business operators and Little Swan Group. As He Yongzhi said earlier: It will be almost impossible by 216.

things turned around in 218.

This year, Little Swan Group invested a huge sum of money to rebuild the lighting system of Hongyadong.

It can be said that this decision is too wise for SHEN WOO!

At night, the Hongya Cave is blessed by colorful lights, and the stacked houses become magnificent and dreamlike, just like a "city of the sky", just like a plain-looking woman who appears in a luxurious feast after dressing up at night, and suddenly looks like off the charts, which surprises everyone's chin.

In that year, among the "Tik Tok" videos sent by foreign tourists, nine times out of ten were short videos of Hongyadong, becoming the traffic star of Chongqing, drop-dead gorgeous. More foreign tourists flocked to punch cards, which also brought fire to Hongyadong's business.

Many people in Chongqing are puzzled. "Hongya Cave has existed for more than ten years, and it's nothing. Why did it suddenly become popular?"

Then, I heard outsiders explain to them that Hongyadong at night looks like the soup house in the Japanese cartoon Spirited Away, which is very dreamy and animated? Yunyun.

"oh!"

online celebrity, the first scenic spot in Chongqing, was born with the establishment of "Spirited Away" in Chongqing.

The soup house in Spirited Away, the picture is from the Internet. If there is any infringement, please contact and delete it.

Who wins? Who loses? Comment by later generations

There is a non-mainstream view in Chongqing cultural circle: Hongyadong project, business is the winner and culture is the loser. .

hearing this, many people may start to curse: "It's obviously a win-win, developers, businesses, tourists, governments and taxes?"

but there is actually a loser, and it is the protagonist.

It is the last original ecological diaojiao building community in Chongqing-it has disappeared.

if we follow the result-oriented theory, it undoubtedly proves that the developer is right. Because Hongyadong's business is very good, it even ranked second in the national tourist attractions.

Although I don't like the pure commercial flavor of Hongya Cave, I also think that as far as the design form of Hongya Cave is concerned, the developer's design concept is not backward, and it also conforms to the architectural charm of Diaojiaolou to some extent, because the Diaojiaolou in Chongqing has never been a tall building, but just a living form of some poor people. The real Diaojiaolou is like this, which is layered on top of each other and does not pay attention to any floor area ratio, just like building blocks, along the mountain.

that's why Chongqing is called "the mountain city".

but, I have to say but?

is it necessary to sacrifice the original ecological diaojiao building community?

For a city, its history can't be anything but its architecture, and everything else is telling stories. A building with a sense of history can't be built by reinventing itself, let alone inventing one. It can only be maintained, rebuilt and repaired?

"Assuming that the Hongyadong project finally achieved great commercial success, then what is the need for us to achieve such success in Hongyadong? Riverview architecture and commercial real estate like this can be successful in Hongyadong, so it can be successful anywhere in Jiangbei and Nanping. The river view there may be more beautiful, so why do you have to develop commercial real estate in the name of Hongyadong? "

this is the opinion of some experts.

there is no harm in listening to different opinions.

Some people may retort: "It turns out that Hongyadong is just some rotten houses in slums, which have no protection value. Although it is a diaojiao building, will you live there?"

this is a question of cognition.

think about it. if each generation doesn't protect the old houses decades ago, how can the old houses hundreds of years ago survive? What's more, Hongyadong is recognized as the last original ecological diaojiao building community in Chongqing. Although it is dilapidated, it has high historical value for showing the living form of Chongqing people.

it's not a "rotten house".

As for whether you want to live, it's like an old house in Old Town of Lijiang. If you continue to live after the protection and maintenance funded by the government, you will be an aboriginal and bring fireworks to it. If you don't want to live, you can rent it out (the business income is very good, enough to rent a better house in the city), and naturally someone is willing to run it?

but it has become a place with a sense of history.

what is a sense of history?

just seeing what the ancients saw and feeling what the ancients felt?

the history of a city is passed down in this way, and the history we leave to future generations should also be concrete and visible, instead of staying in books, film and television dramas or legends.

Summer Night Dream

One summer night, I stood on the other side of Hongyadong River and filmed again. I looked at the colorful "city of the sky" in front of me. Ships pulled out strips of light on the river, and several fishermen were fishing on the rocks in the river.

everything is real, but it's like a dream.

it occurred to me.

If the old Hongya Cave still exists and is completely preserved (the application for World Heritage is not a dream ~).

The old diaojiao building, which is layered on top of each other, goes up and down the stone stairs. People are shuttling up and down inside, and the figure is like a "street in the sky" written by Guo Lao. And to its right (now in the area of Cliff Park in Daijiaxiang) is the new Hongya Cave. The two Hongya caves complement each other, like a dialogue between two eras.

In this way, will Chongqing have another world-class landscape?