How to write hotel public relations planning?

XX Hotel Public Relations Plan —— A Summary of Annual Planning Activities

1.2. Seize the opportunity to plan public relations. After getting obvious benefits from a series of public relations activities, many hotels spend about 2% of their turnover on public relations. But there is no doubt that it is also the best pursuit of public relations to exchange the minimum expenditure for the maximum income. Seize the opportunity in time to create the best effect. Tourist hotels provide food, accommodation, play, shopping, transportation and other services for domestic and foreign tourists. Among the constantly flowing tourists, there are a lot of information and opportunities. Seize the opportunity to plan public relations and get twice the result with half the effort. For example, at the beginning of 1990, the public relations department of Sanyu Hotel found that there were rooms and banquets reserved by Beijing Film Studio for guests in Taiwan Province Province when it was carrying out room and restaurant reservation business. They immediately called at home and learned that Beiying was assisting relevant departments to prepare for the first cross-strait music and art cooperation in Guangzhou. The public relations department thought it was an excellent opportunity to spread the image of Sanyu to the market in Taiwan Province Province, and immediately planned the whole reception. They collected all kinds of information of Taiwan Province Screen Art Troupe and its head, Mr. Hugh Li, who came to participate in the cooperation. Knowing that Mr. Li was about to get married, he immediately arranged the wedding room according to the folk custom. He also planned a flower offering by the general manager, a get-together between artists from both sides of the Taiwan Strait and employees of Sanyu Hotel, and a ceremony for Hugh Lee to learn from his teacher. Paper-cuts with double happiness, bed covers with auspicious dragons and phoenixes, melons and fruits with the meaning of "early birth" and activities carefully planned by the public relations department have all become good materials for reporters to interview. In just six days, the TV station reported it three times, and 10 newspapers also used 12 times. When Mr. Li Xiu left Guangzhou, Sanyu Hotel presented a precious gift-a video of Mr. Li Xiu's trip to the mainland. Most of this carefully edited video is set in the hotel. The activities of Sanyu Hotel had a sensational effect, but the public relations department didn't spend much money. The key to the success of this activity is not how to create a climax, but that he can find opportunities around him in time. There are many public relations opportunities in tourist hotels, some of which are discovered through information collection and then won the hotel. The other part is to discover, ponder and make in ordinary work.