Guide service principle

The principles of tour guide service include meeting the reasonable needs of tourists, safeguarding the legitimate rights and interests of tourists, and paying attention to economic and social benefits.

First, the principle of meeting the reasonable needs of tourists.

1, with the theme of "guests first".

2. Seriously implement the reception plan.

3. The combination of standardized services and personalized services.

Personalized service, also known as special service, is a service that guides tourists to meet the reasonable needs of some tourists or individual travelers in addition to implementing the tourist reception plan according to the requirements of standardized service.

Second, the principle of safeguarding the legitimate rights and interests of tourists.

1. Freedom of travel: including freedom of travel and right of residence.

2. Choose tourism services independently.

3. The right to fair trade in tourism.

4. The right to know the contents of tourism services.

5. The right to enjoy tourism services according to the contract.

6. Right to personal and property security.

7. Right to medical care and help.

8. The right to claim compensation and seek legal relief.

Third, pay attention to the principle of economic and social benefits.

Tour guide service is not only a social activity of cultural communication, but also an economic activity that can obtain commercial income. The economic benefits of tourism services can be divided into direct economic benefits and indirect economic benefits. The direct economic benefits can be divided into two parts from package tours, one of which is the operating income of travel agencies.

The other part is the operating income of relevant tourism reception departments, units or individuals. Social benefit refers to the influence and function of tour guide service on all aspects of society. Tour guide service can increase the understanding and friendship between people from different countries or regions, and is conducive to promoting the development of a harmonious society and the cause of peace.

Indirect economic benefits include three aspects:

First, tourists spend outside the package price range, resulting in an increase in the income of other departments, units and individuals in the tourist destination, such as shopping income, post and telecommunications income, etc. Tourists' consumption hunger in these aspects not only accounts for a large proportion in the tourism income composition of tourist destinations, but also has greater demand elasticity.

Secondly, through the matchmaking of tour guides, investment and economic exchanges between countries or regions can be promoted.

Third, high-quality tour guide services create potential customers for tourist destinations and travel agencies, thus creating conditions for winning economic benefits in the future.