How to do network marketing in tourism industry?

Internet marketing method of tourism? What is the tourism network marketing strategy? How to do network marketing in tourism industry? Tourism network marketing scheme? If you are engaged in the tourism industry, how should you conduct online marketing? What are the main modes of online marketing in tourism industry? What is tourism network marketing planning? Next, Chengdu Bidding Trust will answer you one by one!

First, the tourism network marketing optimization strategy

1, strive to write original articles and improve the weight of the website.

Chengdu network marketing believes that seo is not good or bad, only hard work and laziness. There is no reason for a website with original articles to rank lower than the whole website. In particular, it is only a matter of time before a new website wants to have a good ranking. It needs to increase relevant original articles and constantly improve the weight and authority of the website.

2, increase the website outside the chain.

The essence of the Internet lies in the word "net". Your website can't be an island, and the breadth of the external chain of the website is also an important factor affecting the ranking of the website. I mentioned it in two articles, Some Thoughts on the Outer Links of Websites and Ways to Increase the Outer Links of Tourism Websites 10. Among them, in the process of promoting my blog, I used soft articles to promote the outer links, and published articles on high-weight websites such as webmaster stations or admin5, which won many webmasters' reprints. The link address of my blog left after reprinting has become a high-quality external link of my website.

3. Go to high-weight websites to attract spiders and robots.

Publish some articles on some popular websites such as iResearch, including anchor text of main keywords of the website, and link to your own website to attract spiders and robots to visit your own website. The anchor text is very powerful.

4. Visit the independent blog and leave the anchor text of the link.

The same is the anchor text, and the weight of independent blogs is relatively high. Moreover, the webmaster of online marketing in Chengdu is basically not as stingy as a commercial station, and can use nofollow language. Chengdu Internet Marketing believes that independent blogs will become the key promotion resources for website promotion in the future.

Second, seven modes of tourism network marketing

1. Create a website.

Website is the main online channel for travel agencies to show their companies and products. Websites are divided into display type and marketing type. The exhibition type mainly shows the basic information content of travel agencies; Marketing orientation is not only display, but also online booking and online payment of products. For example, the websites currently established by Qingdao Tourism SEO for Qingdao Hailian Travel Agency are all marketing websites, which take into account the network optimization function and are relatively perfect travel agency websites.

Step 2 open a Taobao shop

Taobao is the most famous shopping field at present. Travel agencies have also registered online stores on Taobao, selling air tickets, hotels, tourist routes, air tickets, car rentals and so on. Opening a shop on Taobao requires a deposit and an annual fee. , relatively high. But there are also many successful travel agencies.

3. Weibo Marketing

Weibo is one of the hottest social media today. Travel agencies can open an account in Weibo, add V, release your company's latest products in Weibo, get and draw prizes to attract fans and expand their influence.

4.wechat

Wechat is famous for its fast spread and convenience. Travel agencies can set up micro-signals for their own companies, tell tourists and friends about the micro-signals, and communicate with customers in the most convenient way.

5. Major social media

For example, register accounts in well-known domestic forums and social portals, and post posts to attract potential customers.

6, SEM promotion

SEM, that is, paid advertisements on major search engines, are charged according to the number of clicks. At present, Baidu's account opening fee is 6000 yuan, of which 5000 yuan is recharged and the technical service fee is 1000 yuan. At present, Qingdao Hailian Travel Agency is also doing Baidu's paid promotion, and the effect is also good. The key is to see how to operate.

7. Mobile phone and app client

Mobile marketing has entered a white-hot stage. As a website, it has become necessary for customers to open and browse on their mobile phones. In addition, downloading the client is also a good way.

Third, how to do the marketing planning of travel network?

Tourism network marketing is not only an activity to create a tourism business environment, but also the basis of tourism e-commerce. With the rapid development of network information technology, the online travel market in China has great development potential. However, with the rapid development of tourism network marketing, there are still many problems that seriously restrict the development of tourism network marketing. Therefore, we need to pay attention to the following points when doing tourism network marketing.

1, analysis of the current situation of tourism network marketing

Advantages of China's tourism development network marketing: 20 1 1 In April, the State Council officially announced May 19 as "China Tourism Day". This is the historic starting point for the leaping development of China tourism. At the same time, it is another label that shows that the China government is firmly pushing forward the "strategic adjustment" of the economic structure.

2. The characteristics of tourism network marketing

(1) Cross-space Marketing

(2) Interactive marketing

(3) Heterogeneous marketing

3. Problems in tourism network marketing.

At present, China's tourism information infrastructure is still backward, the degree of information processing automation is low, and traditional tourism enterprises have not been fully integrated with the network. At the same time, not many tourism enterprises are aware of the importance of online marketing. Even some tourism enterprises that have launched online marketing still have some problems such as insufficient understanding and weak efforts in website construction and comprehensive application of marketing means.

Source: Fanyinuo Bidding Trust Bidding Outsourcing Network

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