How to develop healthy tourism

Abstract: Health preserving is a relatively China word, and health preserving tourism is to implant the concept of health preserving into tourism activities. Health tourism has its specific connotation, characteristics and market. In this paper, Bian Xiao will introduce the theory of "Four Seasons+Five Senses+Ten Nourishments" to develop all-round healthy tourism. How to develop the theory of "four seasons+five senses+ten nourishment" in the development of health tourism?

1, Four Seasons-All-weather Health Care

With the alternation of four seasons, the natural environment also has different changes. According to this, combined with the air resources, climate resources, mountain forest resources and water resources of the planned tourist destination, it is proposed to develop a health care product system corresponding to each season. For example, in the "Taiji Legend" project, everything is revived in spring, and forest health activities such as hiking, flower viewing and picnicking can be carried out; The weather is hot in midsummer, so you can carry out summer health activities such as hydrophilic and camping. In the autumn season, you can carry out health activities such as farmhouse experience, leaf appreciation and fruit picking; In winter, the earth is covered with silver and can be used for skiing and other sports activities. Setting up different health tourism projects in time for different seasons not only enriches the connotation of health culture, but also breaks the restrictions of off-season caused by seasonal factors in the past, making Taiji Legend a 5A-level scenic spot.

2, five senses-full sensory health

Traditional health tourism only adds some spas, spas, recreation and sports in scenic spots, which leads to serious similarities. In order to break through the bottleneck of this concept of health care, around people's senses and adhering to the people-oriented principle, in the "Taiji Legend" project, the viewpoint of creating a five-sense health care product system is put forward, that is, designing products around people's vision, hearing, taste, smell and touch. For example, using the concept of "water conservancy is indisputable" of Taiji culture, taking water as the theme and building Taiji culture health preservation project around people's five senses. Specifically, it includes: water view-water landscape system; Listening to the water and smelling the water-shaping a healthy waterfront town; Innovation of hydrophilic-water series amusement facilities; Taste water-aquatic ecological health care catering series products.

3, the top ten all-round health care

It is difficult to promote the healthy tourism industry in this area only by the narrow sense of health care projects such as body SPA, physical therapy and fitness exercise. Therefore, in the era of pan-tourism, it is particularly important to broaden the industrial chain of health tourism industry, especially to reinterpret the concept of health care and increase the content of health care activities. Guided by the "Ten Nourishments" theory of "landscape health care, forest beauty care, religion health care, qi health care, exercise health care, culture health care, product health care, climate beauty health care, study health care, life love health care", we will shape a healthy lifestyle in the project planning, achieve different health care purposes through different health care forms, and meet diversified and personalized health care tourism consumption needs. In the product planning of "Taiji Legend" project, a series of cultural health products are designed around "Ten Cultivation", such as Wudang Kung Fu City for sports, live performance of "Taiji Legend" for cultural nourishment, and ecological scenery of Taiji Lake for landscape health. , with Taoist Taiji culture as the main line, to create a unique all-round cultural health tourism product system. These health care products aim to improve people's quality of life with health as the purpose, make people really purify their body and mind, and then promote health care from a single tourism activity to a lifestyle that modern urbanites yearn for.